2-way Business Model - Publications - Faculty & Research

October 2018
Case

Zenefits Board of Directors (A)

By: Lynn S. Paine and Will Hurwitz

In early 2018, the time seemed right for Zenefits investor and director Lars Dalgaard to reflect on whether Zenefits had the right board of directors to shepherd the company through its next stages of growth. For the company whose name combined the words “benefits,”... View Details

Keywords: Ethics; Business Model; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Crisis Management; Entrepreneurship; Human Resources; Leadership; Risk Management; Venture Capital; Technology Industry; Telecommunications Industry; Information Technology Industry; United States; California

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09 Aug 2010
Research & Ideas

How to Speed Up Energy Innovation

power plant are quite strong. Coming back to innovation, what's striking about chemicals is the role of small, independent engineering firms in transmitting innovation across the industry. So there's an interesting model here: Could we... View Details

Keywords: by Julia Hanna; Energy; Utilities

14 Sep 2010
First Look

First Look: September 14, 2010

leading producer of floor cleaning equipment, must determine the business model to use for its new chemical-free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally... View Details

Keywords: Sean Silverthorne

October 2011 (Revised May 2015)
Case

The American Repertory Theater

By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson

When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details

Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America

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23 Jul 2013
First Look

First Look: July 23

suppliers and selling them to buyers). We model this as a choice between whether control rights over a non-contractible decision variable (the level of marketing activities) are better held by suppliers (the marketplace-mode) or by the... View Details

Keywords: Anna Secino

02 May 2017
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First Look at New Research: May 2, 2017

April 14, 2017 Harvard Business Review Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It By: Deighton, John A. Abstract—United Airlines has pledged to improve its training programs and empower its... View Details

Keywords: Carmen Nobel

18 Sep 2007
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First Look: September 18, 2007

Working PapersOptimal Reserve Management and Sovereign Debt Authors:Laura Alfaro and Fabio Kanczuk Abstract Most models currently used to determine optimal foreign reserve holdings take the level of international debt as given. However,... View Details

Keywords: Martha Lagace

14 Jun 2011
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First Look: June 14

IWRTW experience in a way that would make it a more valuable—and immediately understandable—business proposition to a brand. The idea behind the venture was only as good as its business model and its... View Details

Keywords: Sean Silverthorne

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details

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26 Mar 2008
First Look

First Look: March 26, 2008

very high accuracy. This case describes a growing company struggling with unique challenges as it implements a "social enterprise" business model; it describes the difficulties faced by social entrepreneurs implementing... View Details

Keywords: Martha Lagace

26 Jan 2016
First Look

January 26, 2016

https://cb.hbsp.harvard.edu/cbmp/product/316093-PDF-ENG Harvard Business School Case 316-094 Allianz Turkey: Focus on the Customer (B) The (B) case describes the new customer service model for the claims... View Details

Keywords: Sean Silverthorne

February 2024
Teaching Note

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan and C. Fritz Foley

Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details

Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe

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22 Jan 2007
Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

Assistant Professor William R. Kerr teaches the required first-year MBA course, The Entrepreneurial Manager, in addition to Executive Education courses at Harvard Business School. One of his core research areas is the role of immigrant... View Details

Keywords: Re: William R. Kerr; Technology; Computer

19 Jan 2011
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First Look: Jan. 18

case:http://cb.hbsp.harvard.edu/cb/product/511015-PDF-ENG Malaysia: People First? Diego Comin and John AbrahamHarvard Business School Case 710-033 On March 30, 2010, Prime Minister Najib Razak presented his new economic View Details

Keywords: Sean Silverthorne

20 May 2008
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First Look: May 20, 2008

Life-Cycle Funds Authors:Francisco J. Gomes, Laurence J. Kotlikoff, and Luis M. Viceira Abstract We investigate optimal consumption, asset accumulation and portfolio decisions in a realistically calibrated life-cycle model with flexible... View Details

Keywords: Martha Lagace

Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

30 Apr 2007
Research & Ideas

All Eyes on Slovakia’s Flat Tax

foreign direct investment and for sustainable economic growth? These questions and more are explored in a forthcoming business case coauthored by Alfaro along with HBS professor Rafael M. Di Tella, Executive Director of the HBS Europe... View Details

Keywords: by Martha Lagace

24 Jun 2014
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First Look: June 24

access to Coartem in the private sector through a low-margin, high-volume social business model to eventually enable the Malaria Initiative to break even and become financially sustainable. Was this the... View Details

Keywords: Sean Silverthorne

23 Sep 2008
First Look

First Look: September 23, 2008

Media.) Download the paper: http://www.hbs.edu/research/pdf/09-039.pdf From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America Authors:Marion Fourcade and Rakesh Khurana... View Details

Keywords: Martha Lagace

October 2016
Case

Triangulate: Stay, Pivot or Exit?

By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton

Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique... View Details