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    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • 17 Aug 2006
    • Working Paper Summaries

    Corporate Governance and Networks: Bankers in the Corporate Networks of Brazil, Mexico, and the United States circa 1910

    Keywords: by Aldo Musacchio
    • 16 Feb 2010
    • Research & Ideas

    The Outside-In Approach to Customer Service

    School. A book excerpt follows. Sarah Jane Gilbert: Your book focuses on how companies can profit, regardless of market conditions, by immersing themselves in the lives of their customers. Please describe... View Details
    Keywords: by Sarah Jane Gilbert; Consumer Products

      The Discipline of Business Experimentation

      The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment. In most companies, tests do not adhere to scientific and statistical principles. As... View Details
      • January 2017
      • Teaching Note

      SOHO China: Transformation in Progress

      By: Charles F. Wu and Alexander W. Schultz
      In 2016 against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of their new “build-to-hold” strategy. Founded... View Details
      Keywords: Merchant Builder; Real Estate Development; Public Markets; China; Shared Office Space; Growth and Development Strategy; Property; Construction; Stocks; Financial Markets; Marketing Strategy; Real Estate Industry; Construction Industry; China
      Related
      • 17 Jul 2023
      • Research & Ideas

      Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

      wouldn’t otherwise do, and good incentive systems create a market of sorts inside companies with a series of pressure points, Hall says. Whether it’s raising your hand for extra work, prioritizing innovative projects, or staying with a... View Details
      Keywords: by Avery Forman
      • November 2016
      • Case

      Bayern Munich in China

      By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman
      In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base? View Details
      Keywords: Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
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      • 2006
      • Working Paper

      The Value of a 'Free' Customer

      By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

      Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

      Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
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      • January 11, 2024
      • Article

      Understanding the Tradeoffs of the Amazon Antitrust Case

      By: Chiara Farronato, Andrey Fradkin, Andrei Hagiu and Dionne Lomax
      Regulators in the United States and Europe have been taking on Big Tech, challenging what they say are the companies’ anti-competitive and predatory strategies that harm consumers and third-party users of their platforms. This article examines the FTC’s case against... View Details
      Keywords: Monopoly; Governing Rules, Regulations, and Reforms; Market Design; Lawsuits and Litigation
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      • 2023
      • Working Paper

      Uniform Rate Setting and the Deposit Channel

      By: Juliane Begenau and Erik Stafford
      U.S. banks predominantly use uniform deposit rate setting policies, particularly the largest banks. Uniform rate setting ignores local market concentration, and is therefore inconsistent with the identification strategy used to provide cross-sectional evidence of the... View Details
      Keywords: Banks and Banking; Financial Markets; Interest Rates; Banking Industry
      Related
      • August 1996 (Revised November 2000)
      • Case

      Hewlett-Packard Co.'s Home Products Division in Europe (A)

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market. View Details
      Keywords: Decisions; Globalization; Product Launch; Market Entry and Exit; Competition; Information Technology; Technology Industry; Europe; United States
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      • 01 Jun 2015
      • Research & Ideas

      The Surprising Benefits of Oversharing

      keeping information private can directly harm consumers. After Los Angeles required mandatory hygiene information at restaurants, for example, hygiene rates rose and foodborne illnesses dropped. "Just by disclosing the information,... View Details
      Keywords: by Michael Blanding
      • 03 Oct 2005
      • Research & Ideas

      The Truck Driver Who Reinvented Shipping

      By the end of the 1960s, McLean's SeaLand Industries had twenty-seven thousand trailer-type containers, thirty-six trailer ships, and access to over thirty port cities. With a top View Details
      Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace
      • September 2011
      • Case

      AXA Private Equity: The Diana Investment

      By: Michael J. Roberts and William A. Sahlman
      The case focuses on an investment made by AXA Private Equity, a French manufacturer of food ingredients. The investment is made at the height of the financial markets, and financed with significant debt. Soon thereafter, the financial crisis impacted the company's... View Details
      Keywords: Private Equity; Ethics; Investment; Financial Crisis
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      • 13 Jan 2003
      • News

      The Tax Cut That Could Pay Dividends

      • November 1999 (Revised March 2003)
      • Case

      Webvan: Groceries on the Internet

      By: John A. Deighton and Kayla Bakshi
      What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
      Keywords: Business Model; Experience and Expertise; Investment; Information; Marketing; Distribution Channels; Service Delivery; Cognition and Thinking; Internet and the Web; Retail Industry; Service Industry
      Related
      • November 2016 (Revised February 2017)
      • Case

      BrightStar Care: The Evolution of a Leadership Team

      By: Boris Groysberg, Colleen Ammerman and John D. Vaughan
      BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300... View Details
      Keywords: Health Care Services; Entrepreneurs; Board Of Directors; Boards Of Directors; Health Care Industry; Growth Strategy; Organizational Change; Brand Positioning; Entrepreneurial Organizations; Entrepreneurial Management; Franchising; Family-owned Business; Home Health Care; Managing Growth; Management Styles; Organizational Development; Talent Management; Women Executives; Women And Leadership; Business Startups; Family Business; Small Business; Talent and Talent Management; Governing and Advisory Boards; Health Care and Treatment; Human Capital; Leadership Development; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Skills; Management Style; Management Succession; Management Systems; Management Teams; Brands and Branding; Marketing Strategy; Strategy
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      • 2016
      • Working Paper

      Through the Grapevine: Network Effects on the Design of Executive Compensation Contracts

      By: Susanna Gallani
      Effective design of executive compensation contracts involves choosing and weighting performance measures, as well as defining the mix between fixed and incentive-based pay components, with a view to fostering talent retention and goal congruence. The variability in... View Details
      Keywords: Compensation Design; Board Interlocks; Compensation Consultants; Network Centrality; Homophily; Quadratic Assignment Procedure; Blockholders; Executive Compensation
      Related
      • October 2023 (Revised March 2024)
      • Case

      Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

      By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
      Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details
      Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale
      Related
      • 02 Sep 2016
      • Op-Ed

      The Twitter Election

      Bush, who spent $100 million on traditional marketing before dropping out. Can the same strategy succeed in the general election campaign?Probably not, for three reasons.... View Details
      Keywords: by John Quelch and Thales Teixeira