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  • September 1984 (Revised February 1989)
  • Case

Benetton (A)

By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
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  • June 2017
  • Case

Magellan Boatworks

By: John A. Quelch and James T. Kindley
Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details
Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management
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    Hubert Joly

    Former Chairman and Chief Executive Officer of Best Buy
    Author of The Heart of Business– Leadership Principles for the Next Era of Capitalism

    Hubert Joly is a senior lecturer in the General Management unit and... View Details

    • February 2005 (Revised July 2005)
    • Case

    Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project

    By: Benjamin C. Esty and Aldo Sesia
    In September 2002, Aluminium Bahrain (Alba) needed to decide how to finance its proposed $1.7 billion pot line. The company's financial adviser, Taylor De-Jongh (TDJ), had recommended Alba employ a multisourced financing strategy using as many as five sources of debt... View Details
    Keywords: Project Finance; Emerging Markets; Financing and Loans; Investment; Capital; Financial Strategy; Manufacturing Industry; Bahrain
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    • 21 Sep 2009
    • News

    Harvard Business School Program To Help Media Executives Identify Growth Opportunities In Rapidly Changing Industry

    • 17 Mar 2017
    • News

    Corporate social media ripe for political hacking

    • January 2021 (Revised October 2024)
    • Case

    Aptiv PLC Board of Directors (A)

    By: Lynn S. Paine and Will Hurwitz
    Aptiv’s board must decide whether a joint venture with an auto maker is the right next step in the company’s efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv’s self-driving technologies had... View Details
    Keywords: Automotive Industry; Bankruptcy Reorganization; Board Of Directors; Board Committees; Board Decisions; Board Dynamics; Corporate Boards; Innovation And Strategy; Legal Aspects Of Business; Spin Off; Strategic Alliances; Strategic Change; Strategic Evolution; Supplier Relationships; Technological Change; Corporate Governance; Governing and Advisory Boards; Innovation Strategy; Going Public; Joint Ventures; Leadership; Restructuring; Technological Innovation; Transformation; Auto Industry; Europe; United States
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    • 2015
    • Working Paper

    A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition

    By: Gary P. Pisano
    The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
    Keywords: Competitive Advantage; Organizations
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    • September 1996 (Revised April 1998)
    • Case

    Mobil USM&R (B): New England Sales and Distribution

    By: Robert S. Kaplan
    The general manager of a local gasoline/distillate sales and distribution business unit must communicate a new strategy to the unit's 300 employees. An initial strategic planning exercise identified a high-priority list of opportunities that blended the parent... View Details
    Keywords: Balanced Scorecard; Adoption; Strategic Planning; Customization and Personalization; Management Practices and Processes; Growth and Development Strategy; Measurement and Metrics; Motivation and Incentives; Performance Evaluation; Energy Industry; Mining Industry; United States
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    • August 2007
    • Column

    Pitch Your Offer—and Close the Deal

    By: Deepak Malhotra and Max H. Bazerman
    The article offers several strategies on how to be a good negotiator and decision maker for business developments. The strategies that are presented were an extract from the book Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the... View Details
    Keywords: Decision Making; Negotiation; Negotiation Offer; Negotiation Tactics; Strategy
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    • March 1991
    • Supplement

    Zenith and High-Definition Television--1990, Video

    By: Benjamin Gomes-Casseres and David B. Yoffie
    Records a visit by Jerry Pearlman, Zenith CEO, to an MBA classroom. He is shown commenting on Zenith strategy and industrial policy issues and fielding student questions. View Details
    Keywords: Management Teams; Business Strategy; Policy; Trade; Competition; Electronics Industry
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    • June 2016
    • Teaching Note

    The Rawlinsons: Facing Life and Career Decisions as a Couple

    By: Boris Groysberg and Robin Abrahams
    David and Nadia Rawlinson are a dual-career power couple who both seek executive careers in large organizations. At the beginning of the case, Nadia has taken a new job in San Francisco, while David has been offered an opportunity in London. What are the risks of... View Details
    Keywords: Career Management; Career Planning; Personal Development and Career; Gender
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    • October 2013 (Revised April 2015)
    • Case

    Myomo: Getting Sales in Motion

    By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
    In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details
    Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry
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    • October 1997 (Revised January 1998)
    • Case

    Oxfam America

    By: James E. Austin and James Kondo
    Oxfam America, a nongovernmental organization providing grant assistance to organizations fighting hunger, poverty, and their causes, was engaged in a new strategy formulation process, led by its new president. View Details
    Keywords: Change; Situation or Environment; Non-Governmental Organizations; Strategy
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    • July 2004 (Revised December 2004)
    • Case

    Timberland: Commerce and Justice

    By: James E. Austin, Herman B. Leonard and James Quinn
    When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details
    Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value
    Related
    • Web

    Academic Units - Faculty & Research

    Academic Units Accounting and Management Business, Government and the International Economy Entrepreneurial Management Finance General Management Marketing Negotiation, Organizations & Markets Organizational Behavior Strategy Technology... View Details
    • 2016
    • Book

    The Content Trap: A Strategist's Guide to Digital Change

    By: Bharat Anand
    Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
    Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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    • December 2019
    • Article

    What Is Different About Digital Strategy?: From Quantitative to Qualitative Change

    By: Ron Adner, Phanish Puranam and Feng Zhu
    The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have... View Details
    Keywords: Information Technology; Transformation; Strategy; Digital Transformation
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    • 2000
    • Book

    Competitive Environmental Strategy: A Guide to the Changing Business Landscape

    By: Andrew J. Hoffman
    Environmental concerns can greatly affect business success, regardless of whether a business person or corporation shares those concerns. Today's corporate managers must understand the power of environmental issues, and shift their mindset from one focused on... View Details
    Keywords: Competitive Strategy; Environmental Management; Social Issues; Organizational Change and Adaptation
    Related
    • 22 Feb 2013
    • News

    The Thought Leader Interview: Cynthia Montgomery