Publications

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

powerful predictors of what customers think and how they react to new or existing goods and services. It was as if we had identified a secret code of thought, one that View Details

Keywords: by Martha Lagace; Consumer Products

February 2003
Supplement

Silvio Napoli Cross Cultural Management

By: Christopher A. Bartlett

Presents an interview with Silvio Napoli regarding cultural aspects of an Italian manager in a Swiss company opening an Indian subsidiary. Issues range from personal and family adjustment to management style, corporate culture, and differences in national... View Details

Keywords: Management Style; Business Subsidiaries; Nationality; Organizational Culture; Personal Characteristics; Business Startups; Cross-Cultural and Cross-Border Issues; Italy; Switzerland; India

August 2000 (Revised February 2001)
Background Note

Revenue Recognition

By: Paul M. Healy

This case discusses revenue recognition in straightforward situations and then considers revenue transactions that may be more complex to record. Revenue recognition criteria can be implemented for the following situations: 1) Customers pay prior to delivery; 2)... View Details

Keywords: Business Earnings; Revenue Recognition; Decision Making; Financial Statements

August 2023 (Revised December 2023)
Case

Money Fellows: The Quest for Expansion

By: Álvaro Rodríguez Arregui, Michael Chu and Ahmed Dahawy

This case explores the opportunities and challenges associated with expanding the operations of a complex entrepreneurial business model. It highlights how cultural aspects of different geographies impact a startup's operational and economic models. The case also... View Details

Keywords: Business Model; Developing Countries and Economies; Geographic Scope; Business Strategy; Mobile and Wireless Technology; Cross-Cultural and Cross-Border Issues; Business and Shareholder Relations; Financial Services Industry; Banking Industry; Egypt

September 2001 (Revised August 2004)
Case

Rapid Rewards at Southwest Airlines

By: Frances X. Frei and Corey B. Hajim

Southwest Airlines is well known as the low-fare airline that has achieved ongoing financial success in one of the most financially troubled industries in the United States. Told from the perspectives of two Southwest customers--a frequent flier and a more typical... View Details

Keywords: Customer Relationship Management; Air Transportation; Service Operations; Service Delivery; Air Transportation Industry

05 Jun 2007
First Look

First Look: June 5, 2007

raised Audax Group's first fund, and are not able personally to finance the purchase, which would require approximately $30 million. They must decide whether to go through with the purchase, View Details

Keywords: Martha Lagace

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

Summing Up Is customer volunteerism combined with "ownership" a double-edged sword? It's seems okay to involve customers in providing ideas for new products and... View Details

Keywords: by Jim Heskett

13 Apr 2021
News

Managing a Top Performer Who Alienates Their Colleagues

10 Oct 2019
Blog Post

Coming Out at Business School

private. We accept everyone in any stage of their coming out process and hope that you will be inspired by the stories of these students as they continue to grapple with a world that is not always accepting of who they are. Here, students... View Details

July 2024
Case

Porsche

By: Stefan Thomke and Daniela Beyersdorfer

The case reveals how Porsche has become one of the world’s leading car companies. Central to Porsche’s growth strategy is creating great products, including its legendary 911 Carrera sportscar, and offering innovative customer experiences. As the automotive industry is... View Details

Keywords: Change Management; Product Development; Growth and Development Strategy; Product Marketing; Auto Industry; Germany; Europe

July 1989 (Revised April 2001)
Case

Kanthal (A)

By: Robert S. Kaplan

Multinational company needs an improved cost system to determine the profitability of individual customer orders. Its strategy is to have significant sales and profitability growth without adding additional administrative and support people. The new cost system... View Details

Keywords: Cost Accounting; Earnings Management; Cost Management; Financial Management; Multinational Firms and Management; Business or Company Management; Customer Relationship Management; Sales; Business Strategy; Profit; Electronics Industry

01 Aug 2012
News

Why Is Great Service So Rare?

08 May 2006
Research & Ideas

The Cost of Cutting in Line

the person to cut in but most wouldn't accept the money in return. (Students and women were more likely to pocket the cash.) Oberholzer-Gee took this to mean that people will allow cuts if they perceive the... View Details

Keywords: by Sean Silverthorne

24 May 2017
News

J.Crew Boss Mickey Drexler Confesses: I Didn’t Get the Web

24 Jun 2015
HBS Case

Upgrading School with a Startup Mentality

prioritizing customer satisfaction, and using technology to gather classroom data to create continuous improvement and personalization. In short, Ventilla is combining the... View Details

Keywords: Re: John Jong-Hyun Kim; Education

June 2020
Case

Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

By: William R. Kerr, Daniel O'Connor and James Palano

Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details

Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China

May–June 2021
Article

Why Start-ups Fail

By: Thomas R. Eisenmann

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details

Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure