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Publications

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  • All HBS Web  (3,621)
    • People  (15)
    • News  (952)
    • Research  (2,125)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,511)

Show Results For

  • All HBS Web  (3,621)
    • People  (15)
    • News  (952)
    • Research  (2,125)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,511)
← Page 151 of 3,621 Results →
  • 17 Jul 2012
  • First Look

First Look: July 17

note:http://hbr.org/search/612067-PDF-ENG Quietly Brilliant: Transformational Change at HTC Michael L. Tushman and Kerry HermanHarvard Business School Case 412-070 The case examines smartphone maker HTC's 2006 decision to become a View Details
Keywords: Sean Silverthorne
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

might lead to big sales—above and beyond the voucher value. Plus, those customers might tell their friends. And we suspect that Groupon charged Gap less than its usual fee. Still, Gap might have been able to... View Details
Keywords: by Carmen Nobel; Advertising; Technology

    Jon Staff

    Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality... View Details
    Keywords: Travel, Tourism, & Hospitality;#56;#Personal Health & Wellness;#16;#Consumer Products & Packaged Goods
    • 01 Jun 2016
    • News

    3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)

    through charisma or force of character in the way that I thought leaders always did. Professor Joshua Margolis’s class helped me see beyond that. It’s possible to be an effective leader and an introvert. We’ve spent a lot of time changing... View Details
    Keywords: April White; photographed by Scott Clark

      Alberto Grimoldi

      Keywords: Clothing, Shoes, Retail
      • 29 Jun 2015
      • HBS Case

      Consumer-centered Health Care Depends on Accessible Medical Records

      in hospitals and homes to monitor millions of patients. Philips generates over one-third of its global sales from health care. Other companies like GE and Samsung are also active in health care. These View Details
      Keywords: by Dina Gerdeman; Health; Technology
      • 15 Jun 2021
      • News

      Turning Point: Tell Me More

      major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and... View Details
      Keywords: politics; communication; voting; demographics
      • 02 Feb 2016
      • First Look

      February 2, 2016

      leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online platforms—Elance.com View Details
      Keywords: Sean Silverthorne
      • 01 Jun 2010
      • News

      Michael Depatie

      “mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So,... View Details
      Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries
      • 01 Dec 2014
      • News

      Taking Tailoring High Tech

      year, topping $60 billion. But these newly fashion-conscious men didn’t want to spend lots of time and money on shopping and tailoring. Motlagh’s solution: use technology to update View Details
      Keywords: April White; fashion
      • 01 Mar 2019
      • News

      In My Humble Opinion: Easy Rider

      native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and View Details
      Keywords: Julia Hanna; Transportation Equipment Manufacturing; Manufacturing
      • 01 Dec 2011
      • News

      Faculty Research Online

      employees they hire and the way they socialize those employees. See http://hbswk.hbs.edu/item/6795.html. Making the Case for Consumer-Driven Health Care Even as “Obamacare” becomes an issue in the 2012 presidential election, policymakers... View Details
      Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
      • 21 May 2019
      • Blog Post

      Asian Pacific American Heritage Month at HBS

      old as history itself, and that these interactions, despite their difficulties, is rich and beautiful. After graduation, I will be building a brand called Kin Objects with my... View Details
      • 01 Jun 2011
      • News

      Students Start-Ups Tap New HBS Fund

      Muslims (Mohammed Aaser, MBA ’11): A children’s entertainment and education brand for Muslim Americans. MatchLend (Jeffrey Engler, MBA ’11, and Charles Deutsch): A tool to... View Details
      Keywords: awards
      • 03 Nov 2009
      • First Look

      First Look: Nov. 3

        Working PapersContracting in the Self-reporting Economy (revised) Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the effect of accounting on the use of intellectual property. We analyze the licensing of... View Details
      Keywords: Martha Lagace
      • 01 Jun 2003
      • News

      Male Consumers as Man-of-Action Heroes

      of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the... View Details
      Keywords: Douglas; Holt; Publishing Industries (except Internet); Information
      • 19 Jun 2007
      • First Look

      First Look: June 19, 2007

      products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand... View Details
      Keywords: Martha Lagace
      • Web

      Online Digital Marketing Strategy Course | HBS Online

      Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations View Details
      • 01 Dec 2001
      • News

      Faculty News

      books, Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell and The Power of Commerce: Economy and Governance in the First British Empire. A member of the... View Details
      Keywords: reunions; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
      • 10 Aug 2016
      • Research & Ideas

      Prospective Students Steer Clear of Schools Rocked by Scandal

      Colleges and universities are learning what companies have known for a long time—when scandal breaks, business can take a significant hit. New research from Harvard Business School concludes that high-profile scandals on college... View Details
      Keywords: by Dina Gerdeman; Education
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