Filter Results:
(3,621)
Show Results For
- All HBS Web
(3,621)
- People (15)
- News (952)
- Research (2,125)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,511)
Show Results For
- All HBS Web
(3,621)
- People (15)
- News (952)
- Research (2,125)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,511)
- 17 Jul 2012
- First Look
First Look: July 17
note:http://hbr.org/search/612067-PDF-ENG Quietly Brilliant: Transformational Change at HTC Michael L. Tushman and Kerry HermanHarvard Business School Case 412-070 The case examines smartphone maker HTC's 2006 decision to become a View Details
Keywords: Sean Silverthorne
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
might lead to big sales—above and beyond the voucher value. Plus, those customers might tell their friends. And we suspect that Groupon charged Gap less than its usual fee. Still, Gap might have been able to... View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality... View Details
- 01 Jun 2016
- News
3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)
through charisma or force of character in the way that I thought leaders always did. Professor Joshua Margolis’s class helped me see beyond that. It’s possible to be an effective leader and an introvert. We’ve spent a lot of time changing... View Details
Keywords: April White; photographed by Scott Clark
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
in hospitals and homes to monitor millions of patients. Philips generates over one-third of its global sales from health care. Other companies like GE and Samsung are also active in health care. These View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and... View Details
- 02 Feb 2016
- First Look
February 2, 2016
leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online platforms—Elance.com View Details
Keywords: Sean Silverthorne
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So,... View Details
- 01 Dec 2014
- News
Taking Tailoring High Tech
year, topping $60 billion. But these newly fashion-conscious men didn’t want to spend lots of time and money on shopping and tailoring. Motlagh’s solution: use technology to update View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and View Details
- 01 Dec 2011
- News
Faculty Research Online
employees they hire and the way they socialize those employees. See http://hbswk.hbs.edu/item/6795.html. Making the Case for Consumer-Driven Health Care Even as “Obamacare” becomes an issue in the 2012 presidential election, policymakers... View Details
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
old as history itself, and that these interactions, despite their difficulties, is rich and beautiful. After graduation, I will be building a brand called Kin Objects with my... View Details
- 01 Jun 2011
- News
Students Start-Ups Tap New HBS Fund
Muslims (Mohammed Aaser, MBA ’11): A children’s entertainment and education brand for Muslim Americans. MatchLend (Jeffrey Engler, MBA ’11, and Charles Deutsch): A tool to... View Details
Keywords: awards
- 03 Nov 2009
- First Look
First Look: Nov. 3
Working PapersContracting in the Self-reporting Economy (revised) Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the effect of accounting on the use of intellectual property. We analyze the licensing of... View Details
Keywords: Martha Lagace
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand... View Details
Keywords: Martha Lagace
- Web
Online Digital Marketing Strategy Course | HBS Online
Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations View Details
- 01 Dec 2001
- News
Faculty News
books, Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell and The Power of Commerce: Economy and Governance in the First British Empire. A member of the... View Details
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
Colleges and universities are learning what companies have known for a long time—when scandal breaks, business can take a significant hit. New research from Harvard Business School concludes that high-profile scandals on college... View Details