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  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Accommodations Industry; Accommodations Industry; United Kingdom
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Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
  • October 2019 (Revised January 2020)
  • Case

Fixing Facebook: Fake News, Privacy, and Platform Governance

By: David Yoffie and Daniel Fisher
Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated... View Details
Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry
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Yoffie, David, and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Case 720-400, October 2019. (Revised January 2020.)
  • Research Summary

Overview

By: Goran Calic
What makes some organizations more innovative than others? Innovation follows from strategy and structure. A good strategy allows individuals to impose their own imagination towards organizational goals in a coordinated way. Good structure adds incentives that... View Details
Keywords: Energy Generation; Renewable Energy; Entrepreneurship; Environmental Sustainability; Green Technology; Innovation Strategy; Technological Innovation; Innovation and Management; Resource Allocation; Strategy; Energy Industry; Energy Industry; Canada; United States; Europe; Croatia; Serbia and Montenegro
  • 17 Oct 2013
  • News

An Obstacle to Patient-Centered Care: Poor Supply Systems

    D. Quinn Mills

    Daniel Quinn Mills provides thought leadership in several fields including leadership, strategy, venture capital, finance, economics and geopolitics.  He has been a director of publicly-listed firms and is currently a director of several closely-held private... View Details

    Keywords: accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry
    • March 2016
    • Teaching Note

    Catalina in the Digital Age

    By: Uma R. Karmarkar and Robert J. Dolan
    "Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
    Keywords: Coupons; Information Technology; Customer Relationship Management; Consumer Behavior; Product Marketing; Retail Industry
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    Karmarkar, Uma R., and Robert J. Dolan. "Catalina in the Digital Age." Harvard Business School Teaching Note 516-086, March 2016.
    • June 2003
    • Case

    In-N-Out Burger

    By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman
    In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details
    Keywords: Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada
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    Moon, Youngme E., Lucy Cummings, Sonali Sampat, Sam Thakarar, and Kerry Herman. "In-N-Out Burger." Harvard Business School Case 503-096, June 2003.
    • 05 Jul 2022
    • Op-Ed

    Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

    item on the order, scan it and then physically wheel it into the operation. Then, additionally in many cases, they have to put it away into freezers and coolers. "Every driver in the industry would loudly applaud this change." That needs... View Details
    Keywords: by Danielle Kost
    • September 2019 (Revised January 2021)
    • Case

    Vispera: Visual Intelligence for Retail

    By: Yael Grushka-Cockayne and Gamze Yucaoglu
    The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details
    Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Technology Industry; Turkey
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    Grushka-Cockayne, Yael, and Gamze Yucaoglu. "Vispera: Visual Intelligence for Retail." Harvard Business School Case 620-022, September 2019. (Revised January 2021.)
    • Article

    Innovation Contests for High-Tech Procurement

    By: Jin Hyun Paik, Martin Scholl, Rinat A. Sergeev, Steven Randazzo and Karim R. Lakhani
    Innovation managers rarely use crowdsourcing as an innovative instrument despite extensive academic and theoretical research. The lack of tools available to compare and measure crowdsourcing, specifically contests, against traditional methods of procuring goods and... View Details
    Keywords: Open Innovation; Contests; Crowdsourcing; Nasa; Evaluation; Acquisition; Information Technology; Innovation and Invention; Performance Evaluation; Framework
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    Hyun Paik, Jin, Martin Scholl, Rinat A. Sergeev, Steven Randazzo, and Karim R. Lakhani. "Innovation Contests for High-Tech Procurement." Research-Technology Management 63, no. 2 (March–April 2020): 36–45.
    • November 2004 (Revised July 2006)
    • Case

    Patrimonio Hoy

    By: Arthur I Segel, Michael Chu and Gustavo Herrero
    Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details
    Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico
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    Segel, Arthur I., Michael Chu, and Gustavo Herrero. "Patrimonio Hoy." Harvard Business School Case 805-064, November 2004. (Revised July 2006.)
    • 03 Oct 2005
    • What Do You Think?

    What’s the Future of Globally Organized Labor?

    and continues to be a lack of good leadership! . . . The politics of international labor interaction are extremely complex and will require tremendous leadership ability to negotiate win-win deals across countries so that employees of... View Details
    Keywords: by James Heskett
    • 21 Jun 2004
    • Research & Ideas

    Music Downloads: Pirates—or Customers?

    Carolina at Chapel Hill. Their paper, "The Effect of File Sharing on Record Sales," caused a ruckus in the music industry not seen since the British invasion of the Beatles. Many recording executives were not singing "Yeah,... View Details
    Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
    • 25 Mar 2014
    • Research & Ideas

    Book Excerpt: ‘Can China Lead?’

    nurtured in different educational and institutional settings. The question, then, is this: does China have a good institutional framework for innovation? Our answer at present is no: the governance structures of Chinese state-owned... View Details
    Keywords: Re: William C. Kirby & F. Warren McFarlan; Education; Technology
    • September 2010
    • Article

    Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?

    By: Saravanan Kesavan, Vishal Gaur and Ananth Raman
    Firm-level sales forecasts for retailers can be improved if we incorporate cost of goods sold, inventory, and gross margin (defined here as the ratio of sales to cost of goods sold) as three endogenous variables. We construct a simultaneous equations model, estimated... View Details
    Keywords: Sales; Forecasting and Prediction; Distribution; Goods and Commodities; Cost; Public Sector; Profit; Mathematical Methods; Analytics and Data Science; Retail Industry; United States
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    Kesavan, Saravanan, Vishal Gaur, and Ananth Raman. "Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?" Management Science 56, no. 9 (September 2010): 1519–1533.
    • September 2005 (Revised March 2007)
    • Case

    Lifefont: The Case for RetailDriver

    Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details
    Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry
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    Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005, September 2005. (Revised March 2007.)
    • 20 Aug 2001
    • Research & Ideas

    Making an Ally of Uncle Sam

    on at other levels. Understanding these interactions is critical to devising good influence strategies. 5. Linked games. Many influence games also have both value-net and public interest components. A merger, for example, needs government... View Details
    Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
    • December 2004 (Revised April 2006)
    • Case

    Managing Diversity at Spencer Owens & Co.

    By: Robin J. Ely and Ingrid Vargas
    Spencer Owens & Co, a disguised consulting firm, focuses on domestic and international economic development. As an extension of the firm's commitment to social justice, 20 years ago, Spencer Owens management introduced an affirmative action hiring and promotion... View Details
    Keywords: Working Conditions; Selection and Staffing; Development Economics; Corporate Social Responsibility and Impact; Employees; Diversity; Cross-Cultural and Cross-Border Issues; Consulting Industry
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    Ely, Robin J., and Ingrid Vargas. "Managing Diversity at Spencer Owens & Co." Harvard Business School Case 405-048, December 2004. (Revised April 2006.)

      Rajiv Lal

      Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details

      • September 1988 (Revised September 1993)
      • Case

      Mrs. Fields Cookies

      By: James I. Cash Jr.
      Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details
      Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Food and Beverage Industry
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      Cash, James I., Jr. "Mrs. Fields Cookies." Harvard Business School Case 189-056, September 1988. (Revised September 1993.)
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