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  • September 2020 (Revised June 2023)
  • Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea Teaching Note." Harvard Business School Spreadsheet Supplement 521-705, September 2020. (Revised June 2023.)
  • September 2020 (Revised July 2022)
  • Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
  • September 2020
  • Teaching Plan

Harlem Capital: Changing the Face of Entrepreneurship

By: George Serafeim
Jarrid Tingle and Henri Pierre-Jacques had spent the summer between their first and second years of their MBA program fund raising for their start-up venture capital (VC) firm, Harlem Capital Partners. Harlem Capital was founded upon the principle that addressing the... View Details
Keywords: Venture Capital Firm Compensation; Entrepreneurial Finance; Entrepreneurial Financing; Black Entrepreneurs; Black Leadership; Black Inventors; Inclusion; Minority-owned Businesses; Race And Ethnicity; Race Characteristics; Entrepreneurship; Venture Capital; Diversity; Race; Gender; Mission and Purpose; Social Enterprise; Financial Services Industry; United States
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Serafeim, George. "Harlem Capital: Changing the Face of Entrepreneurship." Harvard Business School Teaching Plan 121-027, September 2020.
  • 19 Jun 2013
  • Research & Ideas

Analyzing Institutions to Solve Big Problems

New South Wales. Local Construction of a Global Standard: Foreign Share Ownership and Workplace Gender Diversity in Japan explains that historically, the Japanese corporate structure has made it difficult... View Details
Keywords: by Carmen Nobel & Anna Secino
  • 14 May 2019
  • Working Paper Summaries

Do Experts Listen to Other Experts? Field Experimental Evidence from Scientific Peer Review

Keywords: by Misha Teplitskiy, Hardeep Ranu, Gary Gray, Michael Menietti, Eva Guinan, and Karim R. Lakhani
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

establishing the existence of equilibria and other useful properties in diverse settings such as matching, auctions, and exchange economies with indivisible goods. We extend earlier models’ definitions of substitutability to settings in... View Details
Keywords: Dina Gerdeman
  • April 1993
  • Case

Sumiko Ito

By: David A. Thomas
Describes the life and career of the first Japanese female investment banker at Nomura Securities, Sumiko Ito, who later became a partner at Alex Brown, a U.S. investment bank. Organized around the major life events and career transitions Ms. Ito experienced. Set in... View Details
Keywords: Investment Banking; Personal Development and Career; Gender; Diversity; Cross-Cultural and Cross-Border Issues; Banking Industry; Financial Services Industry; Japan; England; United States
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Thomas, David A. "Sumiko Ito." Harvard Business School Case 493-011, April 1993.
  • September 2020 (Revised July 2022)
  • Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
  • November 2007 (Revised October 2008)
  • Case

Differences at Work: Will (A)

By: Sandra J. Sucher and Rachel Gordon
A colleague makes a stereotypical remark about gays that Will, an out gay man, knows to be wrong. He struggles with how to correct the senior colleague. View Details
Keywords: Prejudice and Bias; Behavior; Ethics; Employees; Gender; Diversity; Power and Influence
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Will (A)." Harvard Business School Case 408-013, November 2007. (Revised October 2008.)
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

was, at least in part, due to cultural differences between immigrants and natives, suggesting that diversity might be economically beneficial but politically hard to manage. Download working paper:... View Details
Keywords: by Sean Silverthorne
  • 05 Feb 2019
  • Working Paper Summaries

Stereotypes and Belief Updating

Keywords: by Katherine B. Coffman, Manuela Collis, and Leena Kulkarni
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

note: This article was updated to include additional advice related to CEO compensation policies. You Might Also Like: When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners Rapport: The Hidden Advantage That Women Managers Bring to Teams Want to... View Details
Keywords: by Avery Forman; Food & Beverage
  • September 2020 (Revised February 2024)
  • Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School Teaching Note 521-041, September 2020. (Revised February 2024.)
  • 26 Jan 2016
  • First Look

January 26, 2016

diversity of sources. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50204 PathBreakers? Women's Electoral Success and Future Political Participation By: Bhalotra, Sonia, Irma Clots-Figueras, and Lakshmi Iyer Abstract—We... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

information regarding diagnosis and prognosis, predict treatment efficacy or toxicity, serve as markers of disease progression, and serve as auxiliary endpoints for clinical trials. Some have multiple uses, while others have a specialized role, resulting in View Details
Keywords: by Sean Silverthorne
  • March 2021
  • Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School PowerPoint Supplement 521-719, March 2021.
  • 13 Oct 2015
  • First Look

October 13, 2015

Social Behavior By: Crockett, Molly J., and Amy Cuddy Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49863 October 2015 Journal of Personality and Social Psychology Men as Cultural Ideals: Cultural Values Moderate View Details
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

industries may split apart. Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations Authors:Hannah Riley Bowles and Kathleen L. McGinn Periodical:Academy of Management Annals, Vol. 2, Psychology Press,... View Details
Keywords: Martha Lagace
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

emphases, including psychometric, cognitive, expertise-based, developmental, neuropsychological, cultural, systems, and group-difference approaches. The Nature of Human Creativity brings together an incredible diversity of viewpoints,... View Details
Keywords: Dina Gerdeman
  • 06 Nov 2000
  • What Do You Think?

Succession at GE: What’s Next?

nature" and "an intensely human soul that champions dignity and freedom of spirit," Arjun Balakrishnan also pointed out the need for someone with "a solid grasp of big-picture forces ... the ability to understand View Details
Keywords: by James Heskett
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