Publications

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

Republican presidential candidates, but the results could help many marketing teams decide how to allocate scarce resources between mass advertising and personal selling efforts, or, as the researchers call it, between the air war and the... View Details

Keywords: by Dina Gerdeman

2015
Book

Shadow Cold War: The Sino-Soviet Competition for the Third World

By: Jeremy Friedman

The conflict between the United States and the Soviet Union during the Cold War has long been understood in a global context, but Jeremy Friedman's Shadow Cold War delves deeper into the era to examine the competition between the Soviet Union and the People's... View Details

Keywords: Competition; War; International Relations; China; United States; Soviet Union

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September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

19 Nov 2001
Research & Ideas

Alfred Chandler on the Electronic Century

in the 1920s. The same two companies began the process of commercializing television in the 1930s. Telefunken, housed in Berlin, lost its learning base during World War II. So in the 1940s RCA took the lead in commercializing... View Details

Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Computer; Consumer Products; Electronics; Manufacturing; Technology

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

loans to fight poverty around the globe since the end of World War II, nearly half the world's six billion people still live on less than $2 a day; a fifth get by on less than $1. At times, foreign aid has even worsened the plight of the... View Details

Keywords: by George C. Lodge

April 2002 (Revised November 2003)
Case

World Oil Markets

By: Richard H.K. Vietor and Rebecca Evans

Summarizes world markets for oil and natural gas from 1980-2001. Examines the rise of OPEC, two oil shocks, Gulf War efforts, and recent pricing issues facing Saudi Arabia. View Details

Keywords: Energy Sources; Asset Pricing; Markets; Organizations; Saudi Arabia

April 2011
Case

Lincoln Center for the Performing Arts: Alternative Futures

By: Allen Grossman and Coleman Radell

Ren Levy took over Lincoln Center for the Performing Arts when it was a group of warring constituents and has successfully brought a diverse group of arts organizations together. View Details

Keywords: Nonprofit Organizations; Leadership; Growth and Development Strategy; Strategy; Arts

Video

Alan Tabourian

Alan Tabourian, Chairman of Interbrand S.A.L. discusses his strategies for overcoming challenges posed by the Syrian invasion and civil war in Lebanon. View Details

06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

one of Microsoft's biggest revenue generators. Moreover, to a large extent Microsoft's sustained success over time in such a dreadfully rugged landscape has been due to its dominant position in operating systems. It is well known that Microsoft won the browser View Details

Keywords: by Sean Silverthorne; Technology

09 Aug 2022
News

The Private Equity Club: How Corporate Raiders Became Teams of Rivals

09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

Doriot could not take the job, as he was still employed by the Army. So in the interim, the directors named him chairman of the board of directors.[ ] The group of men who founded ARD believed it could crack the conundrum of the risk-less economy. And now that the... View Details

Keywords: by Spencer E. Ante

April 2018 (Revised October 2023)
Case

Coco Chanel: From Fashion Icon to Nazi Agent

By: Geoffrey Jones and Emily Grandjean

This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and... View Details

Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands and Branding; Ethics; Fashion Industry; Apparel and Accessories Industry

2015
Article

Aid and the Rise and Fall of Conflict in the Muslim World

By: Faisal Z Ahmed and Eric D. Werker

The conflict following the Arab Spring is not the first wave of civil war in the Muslim world in recent time. From the mid-1980s to the end of the century, an average of one in 10 predominantly Muslim countries experienced violent civil war in any given year. We... View Details

Keywords: War; International Relations; Religion; Energy Sources

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05 Dec 2016
News

Russia, China, and the Third World

Video

Mostafa Terrab

Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, describes how the company has made targeted donations to smallholder famers in Africa, particularly in response to the decreased availability of fertilizer resulting from the war in Ukraine. View Details

2021
Book

The Peacemaker's Code

By: Deepak Malhotra

The book's many themes -- war & peace, history, strategy, negotiation, leadership, friendship, & love -- are woven together in a novel with a sci-fi hook and a thrilling premise. The protagonist is a young history professor who is whisked off to Washington, where he... View Details

Keywords: Fiction

November 2014
Case

Napalm: From Soldiers Field to Trang Bang

By: Tom Nicholas and Jonas Peter Akins

Napalm is one of the most destructive weapons ever to be invented. Yet, at its original inception it was nothing more than a technical challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard... View Details

Keywords: Moral Sensibility; War; Chemicals; Research and Development; Chemical Industry; Viet Nam; Cambridge; United States