Publications

2003
Case

Lakhdar Brahimi / Negotiating a New Government for Afghanistan

By: James K. Sebenius and Kristin Schneeman

Part of the PON Great Negotiator Case Study Series, this factual case study examines former UN Special Envoy Lakhdar Brahimi's involvement in negotiating an interim Afghani government after the fall of the Taliban in 2001. As a result of these efforts, Brahimi... View Details

Keywords: Contemporary History; Government and Politics; Agreements and Arrangements; Leadership Style; Cognition and Thinking; Conferences; Afghanistan

2011
Chapter

Changing Identity, Changing Language

By: Kathleen L. McGinn and Jeffrey T. Polzer

Environmental jolts and shifting membership challenge a group's efficacy and survival. Group identity is critical for a shared interpretation of and response to these challenges, but external and internal changes may require corresponding changes in a group's... View Details

Keywords: Change; Spoken Communication; Performance Efficiency; Problems and Challenges; Safety; Identity; California

Research Summary

Social Choice and Voting Rules

By: Jerry R. Green

This research program is based on the idea that good voting systems should take into account the frequency with which different choice problems arise. Traditional social choice theory requires properties over a fixed domain of choice problems but does not offer the... View Details

14 Nov 2023
Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

In today’s high-tech economy, it’s not just quant skills and R&D know-how that confer competitive advantage. Relationships still matter—maybe more than ever, as social media turbocharges old-fashioned networking. A new study mapped... View Details

Keywords: by Ben Rand

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

global accelerator in which judges across international regions are randomly assigned to evaluate startups headquartered across the globe.” Case Studies and Materials Rolex SA Doug J. Chung “Rolex SA was one... View Details

February 2021
Article

Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence

By: Tommy Pan Fang, Andy Wu and David R. Clough

Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms.... View Details

September 20, 2004
Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact

September 2014
Case

Crescent Pure

By: John A. Quelch and Alisa Zalosh

Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details

Educators

September 2011
Article

Up Close and Personal: Developing Foundations for Leader Development through Personalization of Management Learning

By: Gianpiero Petriglieri, Jack D. Wood and Jennifer L. Petriglieri

This paper examines the process through which management students develop personal foundations (such as self-awareness, self-management, and a grounding life narrative) for the ongoing development and practice of leadership. We conducted an inductive, qualitative study... View Details

Keywords: Leadership Development; Innovation and Invention; Personal Development and Career; Curriculum and Courses; Customization and Personalization; Learning; Management Practices and Processes; Business Education

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

find first—the customer chicken or the service egg? “As a small company you cannot afford to focus on both with the same amount of effort. You may need to prioritize one side.” Preparing to teach a new course on e-commerce marketing next spring, Teixeira made it his... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

Article

It's Not Easy Being Green: The Role of Self-Evaluations in Explaining Support of Environmental Issues

By: Scott Sonenshein, K. A. DeCelles and Jane E. Dutton

Using a mixed methods design, we examine the role of self-evaluations in influencing support for environmental issues. In Study 1—an inductive, qualitative study—we develop theory about how environmental issue supporters evaluate themselves in a mixed fashion,... View Details

Keywords: Social Issues; Environmental Sustainability; Performance Evaluation; Cognition and Thinking

03 Dec 2012
HBS Case

HBS Cases: Against the Grain

(it has a reputation for the latter). It's a quandary for Jim's employer, of course, but withdrawing investment at the 11th hour would also put many poor farmers' livelihoods in jeopardy. Like many case View Details

Keywords: by Martha Lagace; Food & Beverage

22 Nov 2023
Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

Knowing when to use artificial intelligence and when to rely on the human mind is a shifting fine line, one delineated by new research that shows considerable benefit and speed from generative AI—if it’s applied to the right tasks. What businesses need to know from a... View Details

Keywords: by Rachel Layne; Information Technology; Technology

2022
Working Paper

Institutional Emplacement and the Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe

This study reveals how actors leverage physical place as an asset to facilitate organizational adaptation and industry evolution. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline how dispersed... View Details

Keywords: Industry Growth; Small Business; Organizational Change and Adaptation; Business Processes; Retail Industry; Publishing Industry; United States

July–August 2016
Article

Stick to the Strategy or Make the Sale?: A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model

By: Mitchell Weiss

A manufacturer of high-tech streetlights considers an exception to its new subscription model. A fictionalized case study based on the HBS Case 816-005, "Bigbelly," by Mitchell Weiss and Christine Snively. This case is an example of public entrepreneurship. View Details

Keywords: Public Entrepreneurship; Smart Cities; Anything As A Service; Xaas; Bigbelly; Entrepreneurship

Register to Read

June 2018 (Revised January 2018)
Supplement

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

This spreadsheet is intended as a supplement for the case study "Membership Rewards® from American Express." View Details

Article

Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe

This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details

Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry

Register to Read

November 2019
Supplement

California Closets - Bill Barton

By: Boris Groysberg

Video supplement for the HBS Case Study "California Closets: Organizing the Customer Experience," product number 419-004. View Details

June 2016
Teaching Note

Relating to Peapod

By: Jill Avery and Susan Fournier

This case concerns the topics of relationship marketing, customer acquisition and retention, brand loyalty, service failure and recovery, new product introduction, and the use of consumer ethnography to study consumer behavior. Specifically, the case explores the... View Details

Keywords: Brand Management; Customer Relationship Management; CRM; Customer Behavior; Consumer Behavior; Retailing; Marketing; Marketing Strategy; Brands and Branding; Marketing Channels; E-commerce; Retail Industry; United States