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  • All HBS Web  (4,063)
    • People  (16)
    • News  (922)
    • Research  (2,216)
    • Events  (13)
    • Multimedia  (51)
  • Faculty Publications  (951)
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  • July–August 2016
  • Article

Stick to the Strategy or Make the Sale?: A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model

By: Mitchell Weiss
A manufacturer of high-tech streetlights considers an exception to its new subscription model. A fictionalized case study based on the HBS Case 816-005, "Bigbelly," by Mitchell Weiss and Christine Snively. This case is an example of public entrepreneurship. View Details
Keywords: Public Entrepreneurship; Smart Cities; Anything As A Service; Xaas; Bigbelly; Entrepreneurship
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Weiss, Mitchell. "Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model." Harvard Business Review 94, nos. 7-8 (July–August 2016): 119–121. (Published online as “Case Study: Should You Adjust Your Business Model for a Major Customer?")
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • February 2021
  • Article

Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence

By: Tommy Pan Fang, Andy Wu and David R. Clough
Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms.... View Details
Keywords: Innovation Ecosystems; Technology Diffusion; Hackathon; Contagion; Software Applications; Software Development; Software Engineering; Technology Strategy; Technology Adoption; Technological Innovation; Information Infrastructure; Innovation Strategy; Digital Platforms; Network Effects; Applications and Software; Information Technology; Technology Industry; Computer Industry; Information Technology Industry; Video Game Industry
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Fang, Tommy Pan, Andy Wu, and David R. Clough. "Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence." Art. 1. Strategic Management Journal 42, no. 2 (February 2021): 233–272. (Lead article.)
  • September 20, 2004
  • Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
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Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
  • November 2019
  • Supplement

California Closets - Bill Barton

By: Boris Groysberg
Video supplement for the HBS Case Study "California Closets: Organizing the Customer Experience," product number 419-004. View Details
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Groysberg, Boris. "California Closets - Bill Barton." Harvard Business School Multimedia/Video Supplement 420-702, November 2019.
  • October 2021
  • Article

Board Design and Governance Failures at Peer Firms

By: Shelby Gai, J. Yo-Jud Cheng and Andy Wu
Our study introduces board committees as a crucial determinant of board actions. We examine how directors who structurally link different board committees—referred to as multi-committee directors (MCDs)—explain why some board actions are merely symbolic while others... View Details
Keywords: Board Committees; Board Monitoring; New Director Nomination; Peer Financial Restatements; Governing and Advisory Boards; Corporate Governance; Performance Effectiveness
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Gai, Shelby, J. Yo-Jud Cheng, and Andy Wu. "Board Design and Governance Failures at Peer Firms." Strategic Management Journal 42, no. 10 (October 2021): 1909–1938.
  • July 2019
  • Case

Autonomous Vehicles: Smooth or Bumpy Ride Ahead?

By: Elie Ofek and Akhil Waghmare
In early 2019, transportation was set to undergo a major transformation with the advent of autonomous vehicles (AVs), also referred to as driverless cars, which were nearing completion from an R&D and testing phase. Yet many questions remained open regarding exactly... View Details
Keywords: Transportation; Technological Innovation; Disruptive Innovation; Transformation; Technology Adoption; Business Model; Governing Rules, Regulations, and Reforms; Transportation Industry; Auto Industry
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Ofek, Elie, and Akhil Waghmare. "Autonomous Vehicles: Smooth or Bumpy Ride Ahead?" Harvard Business School Case 520-008, July 2019.
  • Article

Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe
This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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Raffaelli, Ryan, and Ryann Noe. "Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores." Administrative Science Quarterly (in press). (Pre-published online May 3, 2025.)
  • October 2014 (Revised January 2016)
  • Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Case 615-022, October 2014. (Revised January 2016.)
  • March 2023
  • Supplement

Deepa Bachu (B): Insights and Experiments at Pensaar Design

By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details
Keywords: Buildings and Facilities; Design; Training; Working Conditions; Business or Company Management; Production; Business Processes; Corporate Social Responsibility and Impact; Outcome or Result; Performance Improvement; Programs; Business and Stakeholder Relations; Groups and Teams; Labor and Management Relations; Rank and Position; Safety; Attitudes; Behavior; Motivation and Incentives; Trust; Well-being; Consulting Industry; Pulp and Paper Industry; Manufacturing Industry; India
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Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (B): Insights and Experiments at Pensaar Design." Harvard Business School Supplement 923-034, March 2023.
  • 2003
  • Case

Lakhdar Brahimi / Negotiating a New Government for Afghanistan

By: James K. Sebenius and Kristin Schneeman

Part of the PON Great Negotiator Case Study Series, this factual case study examines former UN Special Envoy Lakhdar Brahimi's involvement in negotiating an interim Afghani government after the fall of the Taliban in 2001. As a result of these efforts, Brahimi... View Details

Keywords: Contemporary History; Government and Politics; Agreements and Arrangements; Leadership Style; Cognition and Thinking; Conferences; Afghanistan
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Sebenius, James K., and Kristin Schneeman. "Lakhdar Brahimi / Negotiating a New Government for Afghanistan." Program on Negotiation at Harvard Law School Case, 2003.
  • 03 Oct 2023
  • What Do You Think?

Do Leaders Learn More From Success or Failure?

(Jay Yuno/iStock) Harvard Business School Professor Amy Edmondson’s recent thought-provoking book, Right Kind of Wrong, makes a strong case for the notion that we often learn a lot from failure—and in some cases, perhaps even more than we... View Details
Keywords: by James Heskett
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

companies have gotten in on the game. Quelch, who holds a joint appointment at HBS and Harvard School of Public Health, wrote the case for a new course debuting next year called "Consumers, Corporations, and Public Health,"... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 2022
  • Working Paper

Institutional Emplacement and the Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe
This study reveals how actors leverage physical place as an asset to facilitate organizational adaptation and industry evolution. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline how dispersed... View Details
Keywords: Industry Growth; Small Business; Organizational Change and Adaptation; Business Processes; Retail Industry; Publishing Industry; United States
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Raffaelli, Ryan, and Ryann Noe. "Institutional Emplacement and the Novel Resurgence of Independent Bookstores." Harvard Business School Working Paper, No. 23-033, December 2022.
  • November 2001 (Revised April 2003)
  • Case

Camp Dresser & McKee: Getting Incentives Right

By: Ashish Nanda
"If you try to use money to motivate behavior, you are in a powerful and dangerous place, especially with engineers and scientists," remarked Tom Furman, CEO of Camp Dresser & McKee, Inc. (CDM), a consulting environmental engineering firm. Historically, CDM had... View Details
Keywords: Motivation and Incentives; Compensation and Benefits; Service Industry
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Nanda, Ashish, and M. Julia Prats. "Camp Dresser & McKee: Getting Incentives Right." Harvard Business School Case 902-122, November 2001. (Revised April 2003.)
  • September 2018
  • Case

Hunley, Inc.: Casting for Growth

By: John A. Quelch and James T. Kindley
Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels
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Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth." Harvard Business School Brief Case 919-501, September 2018.
  • April 2008 (Revised August 2008)
  • Supplement

Shareholder Activists at Friendly Ice Cream (B)

By: V.G. Narayanan, Fabrizio Ferri and James Weber
This case study briefly describes the outcome of the Shareholder Activists at Friendly Ice Cream (A) case. View Details
Keywords: Investment Activism; Business and Shareholder Relations; Conflict and Resolution; Outcome or Result
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Narayanan, V.G., Fabrizio Ferri, and James Weber. "Shareholder Activists at Friendly Ice Cream (B)." Harvard Business School Supplement 108-073, April 2008. (Revised August 2008.)
  • 23 Jun 2020
  • Cold Call Podcast

Is it Time for Big Apple Circus to Fold the Tent?

Keywords: Re: David G. Fubini; Entertainment & Recreation
  • 10 Feb 2014
  • HBS Case

Stressing Safety in South Africa’s Platinum Mines

American," a case study authored by Mukunda with Lisa Mazzanti and Aldo Sesia (both case researchers at HBS). The case follows several key... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 14 Nov 2023
  • Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

In today’s high-tech economy, it’s not just quant skills and R&D know-how that confer competitive advantage. Relationships still matter—maybe more than ever, as social media turbocharges old-fashioned networking. A new study mapped... View Details
Keywords: by Ben Rand
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