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Show Results For
- All HBS Web
(2,555)
- People (2)
- News (500)
- Research (1,769)
- Events (19)
- Multimedia (18)
- Faculty Publications (762)
Prof. Thales Teixeira returns to Cannes to speak about Digital Disruption
In recent years, a new wave of digital disruption has been taking over the Internet. It is characterised by business models focusing on the separation of consumption activities that traditionally went together such as content and advertising, or browsing and purchasing... View Details
- September 2014
- Article
Structural Models of Complementary Choices
By: Steven T. Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele
Complementary choices are important and pervasive yet occasionally elusive. Single consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and... View Details
Berry, Steven T., Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski, and Angelo Mele. "Structural Models of Complementary Choices." Marketing Letters 25, no. 3 (September 2014): 245–256.
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
- Research Summary
Overview
Professor Ngwe develops structural models of supply and demand to probe deeply into the dynamics of shoppers and retailers, especially unobservable aspects of purchase behavior.
He focuses on the adoption of outlet stores in the fashion industry, using transactional... View Details
- 09 Jun 2015
- News
Apple's new moral era begins
- 17 Jun 2020
- News
Covid-19 is distorting inflation numbers around the world
- June 1995
- Case
AT&T's Acquisition of NCR
Dennis R. Beresford, Chairman of the FASB, reflects on the AT&T and NCR merger and AT&T's desire to qualify the transaction for pooling of interest treatment, an accounting method allowing companies to record assets acquired in business combinations at historical cost... View Details
Barth, Mary E., and Dale Coxe. "AT&T's Acquisition of NCR." Harvard Business School Case 195-239, June 1995.
- July 1988 (Revised October 1992)
- Exercise
Sellars' Market
By: David E. Bell
A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the... View Details
Keywords: Marketing
Bell, David E. "Sellars' Market." Harvard Business School Exercise 189-001, July 1988. (Revised October 1992.)
- September 2016 (Revised September 2016)
- Case
The Tavistock Group and the Australian Agricultural Company
By: Dante Roscini and Matthew Preble
In late 2015, Dr. Shehan Dissanayake, a managing director and board member of Bahamian investment firm The Tavistock Group (Tavistock), the largest shareholder in the Australian Agricultural Company (AACo), one of the country's largest agribusinesses, faces a... View Details
Keywords: Agribusiness; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Business and Government Relations; Agriculture and Agribusiness Industry; Australia; Bahamas
Roscini, Dante, and Matthew Preble. "The Tavistock Group and the Australian Agricultural Company." Harvard Business School Case 717-009, September 2016. (Revised September 2016.)
- August 2015
- Article
Price Coherence and Excessive Intermediation
By: Benjamin Edelman and Julian Wright
Suppose an intermediary provides a benefit to buyers when they purchase from sellers using the intermediary's technology. We develop a model to show that the intermediary would want to restrict sellers from charging buyers more for transactions it intermediates. With... View Details
Edelman, Benjamin, and Julian Wright. "Price Coherence and Excessive Intermediation." Quarterly Journal of Economics 130, no. 3 (August 2015): 1283–1328. (First circulated as Price Coherence and Adverse Intermediation in December 2013.)
- March 2022
- Case
Auto Mag (Abridged)
By: David E. Bell
A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to... View Details
Keywords: Distribution; Cost Management; Decision Choices and Conditions; Forecasting and Prediction
Bell, David E. "Auto Mag (Abridged)." Harvard Business School Case 122-096, March 2022.
- 26 May 2020
- News
What Quarantine Can Teach You About Spending and Happiness
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
Price is a key factor in most purchases, but can be presented at different stages of decision-making prior to a purchase. We looked at how the order of price and product information might impact decision-making... View Details
- 05 Jan 2021
- Video
Antonio Celia
Antonio Celia, President of Colombia-based Promigas, describes the company’s diversification policy as they expanded beyond natural gas services. This included entering the fuel distribution business in the 1980s after purchasing Terpel from Ecopetrol and creating... View Details
- December 1999 (Revised September 2000)
- Case
Excite@Home: Betting on a Broadband Revolution
By: Stephen P. Bradley and Matthew Sandoval
In January 1999, @Home, a high-speed Internet access provider, announced the $6.7 billion purchase of Excite, the second largest of the major Internet "portals." This purchase marked a continuing consolidation of companies in the Internet "content" and "access"... View Details
Keywords: Mergers and Acquisitions; Joint Ventures; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Internet and the Web; Information Technology Industry; Web Services Industry
Bradley, Stephen P., and Matthew Sandoval. "Excite@Home: Betting on a Broadband Revolution." Harvard Business School Case 700-069, December 1999. (Revised September 2000.)
- Research Summary
The Role of Suggested Pricing in Retail
Does a $100 shirt seem more valuable when its price tag shows a 50 discount off an original price of $200? Pricing information in retail settings often has three components: an original price, a percent discount, and the final price. Little empirical evidence exists... View Details
- June 2015 (Revised May 2017)
- Case
LOYAL3: Own What You Love™
By: Luis M. Viceira and Allison M. Ciechanover
This case features San Francisco–based financial technology startup, LOYAL3. Founded in 2008, the company seeks to disrupt the capital markets and democratize access to those markets for retail investors. By the fall of 2014, LOYAL3 had three products. In the first,... View Details
Viceira, Luis M., and Allison M. Ciechanover. "LOYAL3: Own What You Love™." Harvard Business School Case 215-075, June 2015. (Revised May 2017.)
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details
Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry
Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.
Positioning Brands Against Large Competitors to Increase Sales
The authors explore the effects of having a large dominant competitor and show conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. Through lab and field studies, the authors demonstrate that highlighting a large... View Details
- September 2003 (Revised January 2004)
- Case
Giant Cinema
The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details
Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry
Baker, Malcolm P., Richard S. Ruback, Erik Stafford, and Kathleen Luchs. "Giant Cinema." Harvard Business School Case 204-052, September 2003. (Revised January 2004.)