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  • All HBS Web  (10,205)
    • People  (56)
    • News  (2,642)
    • Research  (5,666)
    • Events  (34)
    • Multimedia  (73)
  • Faculty Publications  (3,529)

Show Results For

  • All HBS Web  (10,205)
    • People  (56)
    • News  (2,642)
    • Research  (5,666)
    • Events  (34)
    • Multimedia  (73)
  • Faculty Publications  (3,529)
← Page 15 of 10,205 Results →
  • February 1997
  • Article

Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Keywords: Product; Research and Development; Business Ventures
Citation
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Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis." Journal of Marketing Research (JMR) 34, no. 1 (February 1997): 36–49.
  • 2014
  • Article

Framework for China's Novel Sustainable Evaluation System Strategy

By: Robert G. Eccles and Peijun Duan
China’s sustainable development faces three challenges: first, the follow-up momentum of sustainable economic growth and economic transformation is insufficient; second, some resources and environment loads have reached their limits; third, some products affecting the... View Details
Keywords: Sustainable Development; Integrated Report; New Evaluation System; China
Citation
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Eccles, Robert G., and Peijun Duan. "Framework for China's Novel Sustainable Evaluation System Strategy." Art. 1. Zhongguo ke xue yuan yuan kan [Bulletin of the Chinese Academy of Sciences] 29, no. 4 (2014): 401–409.
  • July 1996
  • Article

New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Keywords: Product; Research and Development; Customers; Markets
Citation
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Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market." Journal of Product Innovation Management 13, no. 4 (July 1996): 325–333.
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Citation
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Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
  • Web

Creating Brand Value - Course Catalog

allies or adversaries. The contemporary brandscape is crowded with new competitors vying to stake claims to rich, meaning-laden value propositions that reflect and leverage the zeitgeist. Iconic brands are... View Details

    Provenance Paradox and Country of Origin Branding

    Since a product's country of origin of the product establishes its authenticity, companies from emerging markets are unable to price products comparably to similar firms from developed markets. This problem of establishing authenticity, called the "provenance paradox,"... View Details
    • 17 Mar 2020
    • Working Paper Summaries

    From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

    Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John
    • August 2018 (Revised August 2018)
    • Case

    The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

    By: Benjamin C. Esty
    In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details
    Keywords: Diamonds; Differentiation; New Business; Strategy Development; Strategy Execution; Scope; Adjacency; Core; Commoditization; New Product Launch; Mining; Retail; Corporate Strategy; Business Strategy; Disruption; Value Creation; Product Launch; Segmentation; Expansion; Competitive Advantage; United States; United Kingdom
    Citation
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    Esty, Benjamin C. "The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds." Harvard Business School Case 719-408, August 2018. (Revised August 2018.)
    • 20 Sep 2004
    • Research & Ideas

    How Consumers Value Global Brands

    serves as a rationale for global brands to charge premiums. Global brands "are expensive, but the price is reasonable when you think of the quality," pointed out a Thai participant. Consumers also... View Details
    Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
    • 19 Dec 2018
    • Sharpening Your Skills

    New Year, New Habits

    When a new year rolls around, many of us ponder resolutions to improve our work habits. Maybe we wish to behave a little better with colleagues, become more organized, or actually take breaks during the day. But can we really change our... View Details
    Keywords: by Sean Silverthorne
    • 01 Mar 2004
    • News

    Protecting against the Erosion of Brand Value

    Christensen and Anthony present a model to assist managers in identifying opportunities from creating new brands to revitalizing existing ones. It’s a model most managers will need to apply sooner or later.... View Details
    Keywords: Publishing Industries (except Internet); Information
    • February 2022 (Revised April 2024)
    • Case

    Aleph Farms: A New Culture of Meat

    By: Elie Ofek and Jeff Huizinga
    Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details
    Keywords: Innovation; Disruptive Innovation; Adoption; Go To Market Strategy; Industry Evolution; Food Industry; Environmental And Social Sustainability; Marketing Of Innovations; Brand Building; Capital Expenditures-equipment; Disruption; Green Technology; Environmental Sustainability; Food; Market Entry and Exit; Brands and Branding; Consumer Behavior; Competitive Strategy; Growth and Development Strategy; Food and Beverage Industry
    Citation
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    Ofek, Elie, and Jeff Huizinga. "Aleph Farms: A New Culture of Meat." Harvard Business School Case 522-071, February 2022. (Revised April 2024.)
    • March 1992 (Revised June 1992)
    • Teaching Note

    Developing Strategic Technological Competencies, Module Four: Implementing New Technical Systs & Org Change, TN

    By: Dorothy Leonard-Barton
    Citation
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    Leonard-Barton, Dorothy. "Developing Strategic Technological Competencies, Module Four: Implementing New Technical Systs & Org Change, TN." Harvard Business School Teaching Note 692-065, March 1992. (Revised June 1992.)
    • May 1977 (Revised October 1989)
    • Case

    International Business Machines (F): Contracting for the Development and Manufacture of a New Machine

    Citation
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    Corey, E. Raymond, and Roger Bennett. "International Business Machines (F): Contracting for the Development and Manufacture of a New Machine." Harvard Business School Case 577-159, May 1977. (Revised October 1989.)
    • 2000
    • Working Paper

    Towards a Contingent Model of the New Product Development Process: A Comparative Empirical Study

    By: Alan MacCormack
    Citation
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    MacCormack, Alan. "Towards a Contingent Model of the New Product Development Process: A Comparative Empirical Study." Harvard Business School Working Paper, No. 00-077, May 2000.
    • September 2019 (Revised June 2021)
    • Case

    Dove and Real Beauty: Building a Brand with Purpose

    By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
    Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
    Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
    Citation
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    Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
    • 07 Mar 2014
    • News

    A Brand Of Her Own: Estee Lauder

    • 30 Apr 2001
    • Research & Ideas

    Why Evolutionary Software Development Works

    ratings were gathered using a two-round Delphi (in which information from the first round is given to all experts to help them make their final assessment). To assess the resource productivity of each project, the researchers calculated a measure of the lines of View Details
    Keywords: by Alan MacCormack; Technology
    • 2020
    • Working Paper

    The Effects of Hierarchy on Learning and Performance in Business Experimentation

    By: Sourobh Ghosh, Stefan Thomke and Hazjier Pourkhalkhali
    Do senior managers help or hurt business experiments? Despite the widespread adoption of business experiments to guide strategic decision-making, we lack a scholarly understanding of what role senior managers play in firm experimentation. Using proprietary data of live... View Details
    Keywords: Experimentation; Innovation; Search; New Product Development; Innovation and Invention; Organizational Design; Learning; Performance
    Citation
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    Ghosh, Sourobh, Stefan Thomke, and Hazjier Pourkhalkhali. "The Effects of Hierarchy on Learning and Performance in Business Experimentation." Harvard Business School Working Paper, No. 20-081, February 2020.
    • September 2013
    • Exercise

    An Exercise in Designing a Travel Coffee Mug

    By: Elie Ofek and Michael Norris
    In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details
    Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry
    Citation
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    Ofek, Elie, and Michael Norris. "An Exercise in Designing a Travel Coffee Mug." Harvard Business School Exercise 514-042, September 2013.
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