Publications

1979
Chapter

Research Methods and Data Analysis: The Challenge of Knowing How to Do What About Why

By: T. M. Amabile and W. DeJong

Keywords: Mathematical Methods; Knowledge Acquisition; Knowledge Management; Knowledge Use and Leverage

August 2018 (Revised April 2019)
Supplement

Chateau Winery (B): Supervised Learning

By: Srikant M. Datar and Caitlin N. Bowler

This case builds directly on “Chateau Winery (A).” In this case, Bill Booth, marketing manager of a regional wine distributor, shifts to supervised learning techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those... View Details

Keywords: Data Science; Clustering; Analytics and Data Science; Customers; Marketing; Analysis

Forthcoming
Article

Corporate Alignment with the EU Taxonomy for Sustainable Activities: First Evidence from Financial Accounting Data

By: Alex Cheema-Fox, Megan Czasonis, Piyush Kontu and George Serafeim

What is sustainable? This question is of paramount importance given the trillions of assets invested according to different sustainability criteria. While until now we have had no standard for answering this question, the European Union's (EU) Taxonomy for sustainable... View Details

Keywords: Financial Accounting; Capital Expenditures; Revenues; Sustainability; Regulation; Accounting; Finance; Climate Change; Environmental Sustainability; Corporate Disclosure; Europe; European Union

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08 May 2019
HBS Seminar

Mara Lederman, University of Toronto, Rotman School of Management

February 2021
Case

Apple: Privacy vs. Safety (A)

By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin

In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details

September 2020 (Revised June 2023)
Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Web

Managing Customers for Growth - Course Catalog

course. Final Project (40%) – A customer management strategy project, completed individually or in pairs. Technical skills are not required for this course. Workshops will include a data View Details

09 Oct 2019
News

The Benefits of Framing Culture as a Management System

2017
Working Paper

Inventory Management for Mobile Money Agents in the Developing World

By: Karthik Balasubramanian, David F. Drake and Douglas Fearing

Mobile money systems, platforms built and managed by mobile network operators to allow money to be stored as digital currency, have burgeoned in the developing world as a mechanism to transfer money electronically. Mobile money agents exchange cash for electronic value... View Details

Keywords: Currency; Mobile Technology; Market Platforms; Developing Countries and Economies

SSRN

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May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

April 2014 (Revised March 2015)
Case

GE and the Industrial Internet

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details

Web

Community College Report - Managing the Future of Work

more relevant and effective in three areas: training and education aligned with industry needs, commitments to hire community college students, and sharing of data on the supply and demand for talent. Read the Report Executive Summary... View Details

September 2020 (Revised June 2023)
Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

March–April 2024
Article

How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management

By: David M. Bersoff, Sandra J. Sucher and Peter Tufano

Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support... View Details

Keywords: Values and Beliefs; Social Issues; Business and Stakeholder Relations; Judgments; Management Practices and Processes

2011
Chapter

Between Global and Local: The Invention of Data Privacy in the United States and France

By: J. Gunnar Trumbull

Keywords: Social Issues; Knowledge Management; Information Management; Rights; United States; France

Find at Harvard

January 2010 (Revised February 2010)
Case

IBM Retail Business Assessment at Dillard's, Inc.: Managing Staffing Levels to Improve Conversion

This case illustrates the challenges associated with matching staffing levels with variable workload in retail stores and highlights how decisions related to staffing and scheduling affect operational performance and the quality of labor at the stores. The case... View Details

Keywords: Customer Satisfaction; Employees; Market Transactions; Service Delivery; Service Operations; Performance Improvement; Retail Industry