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January 2013 (Revised March 2017)
Teaching Note

Luotang Power: Variances Explained (Brief Case)

By: Robert Simons and Craig Chapman

The primary objective is to explore the concepts of variance analysis in performance from one year to the next and the predictability of contracting counterparts to extract value from contract positions where they can. The general manager of a coal-fired power plant... View Details

Keywords: Variance Analysis; Strategy And Execution; Profitability Analysis; Management Control Systems; Contracts; Valuation; Energy Generation; Accounting; Performance Evaluation; China

2011
Teaching Note

CSCEC: Transformation and Development (TN)

By: F. Warren McFarlan, Donghong Li and Hong Zhang

In 2001, CSCEC, the largest residential building constructor in China, greeted its new General Manager, Wenjie Sun, who was the President of China Overseas, a Hong Kong-listed subsidiary of CSCEC. In the following 9 years, Sun strived to advance the transformation and... View Details

Keywords: Innovation; Organizational Values; Strategy; Transformations; China; Construction; China

Research Summary

Knowledge flows and capability acquisition

By: Willy C. Shih

Technological advancements are a major source of improvement in competiveness, and a firm’s incentives to invest are diminished when the knowledge generated is involuntarily dispersed to competitors. While intellectual property rights can moderate this flow to the... View Details

Keywords: Knowledge Aspects Of Strategy; Knowledge Management; Knowledge Spillovers; Knowledge Acquisition; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China

2025
Working Paper

Too Much, Too Soon? Early Funding, Technological Unconventionality, and Innovation Capabilities

By: Harsh Ketkar and Maria Roche

The availability of financial resources significantly shapes firm innovation outcomes, especially for early-stage, innovation-focused technology firms. However, prior research has provided conflicting findings about this relationship: On the one hand, resource... View Details

Keywords: Startups; Technology Strategy; Novelty; Unconventionality; Resource Constraints; Early Stage Firms; Business Startups; Technological Innovation; Entrepreneurial Finance

Research Summary

Overview

By: Roberto Verganti

Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details

Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy

November 2014
Teaching Plan

Diageo: Innovating for Africa

By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo

This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets. View Details

January 2020 (Revised July 2020)
Case

BlackRock: Linking Purpose to Profit

By: Aiyesha Dey

The case revolves around the actions that Barbara Novick, co-founder and Vice-Chair of Blackrock, and Michelle Edkins, Global Head of Investment Stewardship, would need to take in response to the controversial CEO letters from Laurence (Larry) Fink, Chairman and CEO of... View Details

May 2016
Case

OPET: Precision Marketing in Uncertain Times

By: Rajiv Lal, Esel Çekin and Eren Kuzucu

During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details

Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey

2021
Working Paper

Time Dependency, Data Flow, and Competitive Advantage

By: Ehsan Valavi, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu and Karim R. Lakhani

Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details

Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

December 2018
Case

Good Energy Group PLC

By: John R. Wells and Benjamin Weinstock

Founded at the end of 1999 by Juliet Davenport and Martin Edwards, Good Energy was the number-two renewable-energy seller in the United Kingdom at the end of 2016, supplying over 71,000 of the country’s 27 million households and small businesses with 100% renewable... View Details

Keywords: Power/Energy; Green Energy; Renewables; Wind Power; Electricity; Power; Strategy Development; Electric Vehicles; Customer Service; Energy Policy; Barriers To Entry; Renewable Energy; Growth and Development Strategy; Competitive Strategy; Business and Government Relations; Problems and Challenges; Strategy; Energy Industry; United Kingdom

Teaching Interest

Overview

Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details

May 2016
Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth

In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details

Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville

September 2020 (Revised July 2022)
Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details

August 2022
Supplement

Zalora: Data-Driven Pricing Recommendations

By: Ayelet Israeli

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details

Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Retail Industry; Fashion Industry; Singapore

September 2023
Case

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger

Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details

October 1992 (Revised December 1993)
Case

Vanguard Group, Inc. (A)

By: Jay O. Light

Deals with the general mission and strategy of a large mutual fund complex. View Details

Keywords: Investment Funds; Business Strategy; Mission and Purpose; Financial Services Industry

26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and View Details

Keywords: by Kim Girard; Education

09 May 2023
Cold Call Podcast

Can Robin Williams’ Son Help Other Families Heal Addiction and Depression?

Keywords: Re: Lauren H. Cohen; Health; Entertainment & Recreation

March 2014
Case

Babcock International Plc

By: John R. Wells and Galen Danskin

In 2013, Babcock International Plc (Babcock) was the largest engineering services provider in the UK with sales of over £3 billion. Under the leadership of CEO Peter Rogers, Babcock had grown revenues and profits nearly tenfold over the previous decade as it benefited... View Details

Keywords: Strategic Change; Strategy And Leadership; Diversification; United Kingdom; Military; Nuclear Power; Nuclear; Engineering And Construction; Conglomerates; Strategic Planning; Competitive Strategy; Global Strategy; Corporate Strategy; Construction Industry; Energy Industry; United Kingdom

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