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  • January 2001 (Revised May 2003)
  • Case

Novartis Pharma: The Business Unit Model

By: Srikant M. Datar, Carin-Isabel Knoop and Cate Reavis
In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing).... View Details
Keywords: Restructuring; Recruitment; Product Marketing; Organizational Structure; Problems and Challenges; Health Industry; Pharmaceutical Industry
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Datar, Srikant M., Carin-Isabel Knoop, and Cate Reavis. "Novartis Pharma: The Business Unit Model." Harvard Business School Case 101-030, January 2001. (Revised May 2003.)
  • March–April 2013
  • Article

Unlocking Innovation Through Business Experimentation

By: Stefan Thomke
There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to underinvesting in experimentation and variation, which are the lifeblood of innovation. Good... View Details
Keywords: Experimentation; Innovation Management; Learning And Development; Research; Innovation and Management; Business Processes
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Thomke, Stefan. "Unlocking Innovation Through Business Experimentation." European Business Review (March–April 2013): 55–58.
  • February 2008 (Revised November 2010)
  • Background Note

Accounting for Business Combinations: Acquisition Method

By: David F. Hawkins and F. Asis Martinez Jerez
A technical note reviewing business combinations and Goodwill accounting under the Statement of Financial Accounting Standards, No. 141R. View Details
Keywords: Goodwill Accounting; Mergers and Acquisitions; Standards
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Hawkins, David F., and F. Asis Martinez Jerez. "Accounting for Business Combinations: Acquisition Method." Harvard Business School Background Note 108-067, February 2008. (Revised November 2010.)
  • February 2017 (Revised June 2017)
  • Case

ExxonMobil: Business as Usual? (A)

By: George Serafeim, Shiva Rajgopal and David Freiberg
Climate change was becoming an important societal and business issue as more governments were introducing climate change related regulations and investors became increasibly worried about stranded assets within oil and gas firms. In September 2016, the U.S. Securities... View Details
Keywords: Oil & Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Climate Change; Renewable Energy; Environmental Sustainability; Financial Reporting; Energy Industry
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Serafeim, George, Shiva Rajgopal, and David Freiberg. "ExxonMobil: Business as Usual? (A)." Harvard Business School Case 117-046, February 2017. (Revised June 2017.)
  • Research Summary

Organizational and Business Experimentation

By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on managing automotive development and/or copies of research articles (published and working papers).

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  • January 2019
  • Technical Note

The Punishment of Business

By: Rafael Di Tella, Jose Liberti and James Weber
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Di Tella, Rafael, Jose Liberti, and James Weber. "The Punishment of Business." Harvard Business School Technical Note 719-048, January 2019.
  • October 2016 (Revised April 2018)
  • Case

JCPenney: Back in Business

By: Elie Ofek, K. Shelette Stewart and Christine Snively
In 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives—a focus on omnichannel, private label goods, and increasing revenue per... View Details
Keywords: Retail; Customer Management; Omnichannel; Turnarounds; Private Label; Promotions; Marketing Strategy; Brands and Branding; Customer Relationship Management; Goals and Objectives; Competition; Retail Industry; United States
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Ofek, Elie, K. Shelette Stewart, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Case 517-037, October 2016. (Revised April 2018.)
  • June 2013
  • Teaching Note

Mobilizing an Online Business

By: Benjamin Edelman
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Edelman, Benjamin. "Mobilizing an Online Business." Harvard Business School Teaching Note 913-062, June 2013.
  • May 2010
  • Teaching Note

Harvard Business School (TN)

By: Srikant M. Datar and David A. Garvin
Teaching Note for [308012]. View Details
Keywords: Education Industry
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Datar, Srikant M., and David A. Garvin. "Harvard Business School (TN)." Harvard Business School Teaching Note 310-095, May 2010.
  • September 13, 2002
  • Editorial

Good Charisma, Bad Business

By: Rakesh Khurana
Keywords: Business Ventures
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Khurana, Rakesh. "Good Charisma, Bad Business." New York Times (September 13, 2002).
  • November 1981 (Revised May 1985)
  • Case

General Electric: Business Development

By: Francis Aguilar and Richard G. Hamermesh
Keywords: Business Growth and Maturation; Diversification
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Aguilar, Francis, and Richard G. Hamermesh. "General Electric: Business Development." Harvard Business School Case 382-092, November 1981. (Revised May 1985.)
  • 2012
  • Chapter

Competing through Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart
Keywords: Business Model; Competitive Advantage
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models." Chap. 22 in Handbook of Research on Competitive Strategy, edited by Giovanni B. Dagnino, 460–491. Edward Elgar Publishing, 2012.
  • February 2023 (Revised June 2023)
  • Case

Doing Business in Santiago, Chile

By: Willis Emmons, Leonard A. Schlesinger and Ruth Costas
The case uses the example of the opening of the first IKEA furniture store in Chile – which is operated by Chilean group Falabella – to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Chile’s economic... View Details
Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; Chile; Latin America
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Emmons, Willis, Leonard A. Schlesinger, and Ruth Costas. "Doing Business in Santiago, Chile." Harvard Business School Case 323-085, February 2023. (Revised June 2023.)
  • 2024
  • Book

Deals: The Economic Structure of Business Transactions

By: Guhan Subramanian and Michael Klausner
Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible guide to business deals, designed to maximize value for your side.

Business transactions take widely varying forms—from multibillion-dollar... View Details
Keywords: Negotiation; Contracts
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Subramanian, Guhan, and Michael Klausner. Deals: The Economic Structure of Business Transactions. Harvard University Press, 2024.
  • January 1985
  • Case

Business Research Corp. (A)

By: William A. Sahlman
Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details
Keywords: Strategy; Cost vs Benefits; Valuation; Investment Banking; Negotiation Participants; Negotiation Deal; Financing and Loans; Financial Strategy; Corporate Finance; Service Industry
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Sahlman, William A. "Business Research Corp. (A)." Harvard Business School Case 285-089, January 1985.
  • August 2015 (Revised May 2021)
  • Exercise

Business Models Problem Set

By: Ramana Nanda, William A. Sahlman, Robert White and Hunter Ashmore
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Nanda, Ramana, William A. Sahlman, Robert White, and Hunter Ashmore. "Business Models Problem Set." Harvard Business School Exercise 816-016, August 2015. (Revised May 2021.)
  • March 2004 (Revised June 2004)
  • Case

Business of Life, The

By: Debora L. Spar
Every day, around the world, babies and children are being sold. Frequently, these transactions appear to be above or beyond the market. Orphaned children are never "sold"--they are only "matched" with their "forever families." Eggs are "donated," and surrogate mothers... View Details
Keywords: Ethics; Markets; Social Issues; Family and Family Relationships
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Spar, Debora L., and Cate Reavis. "Business of Life, The." Harvard Business School Case 704-037, March 2004. (Revised June 2004.)
  • November 1999 (Revised June 2000)
  • Case

FairMarket: Managing Business Development

By: William A. Sahlman, Michael J. Roberts and Cathy Taylor
Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details
Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry
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Sahlman, William A., Michael J. Roberts, and Cathy Taylor. "FairMarket: Managing Business Development." Harvard Business School Case 800-212, November 1999. (Revised June 2000.)
  • March 1978 (Revised March 1979)
  • Case

International Business Machines (D1)

By: Benson P. Shapiro
Keywords: Computer Industry
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Shapiro, Benson P. "International Business Machines (D1)." Harvard Business School Case 578-076, March 1978. (Revised March 1979.)
  • April 2012 (Revised May 2012)
  • Case

Merck: Operating Science-Based Business

By: Ananth Raman, Inga Maurer and William Schmidt
Merck is known for its commitment to investing in basic R&D. Are Merck's long-term investments justifiable when the firm faces extreme earnings pressure? View Details
Keywords: Science-Based Business; Management; Research and Development; Business and Shareholder Relations; Operations; Pharmaceutical Industry; United States
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Raman, Ananth, Inga Maurer, and William Schmidt. "Merck: Operating Science-Based Business." Harvard Business School Case 612-082, April 2012. (Revised May 2012.)
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