Publications

2010
Working Paper

Being a Leader and the Effective Exercise of Leadership: An Ontological Model (PDF File of PowerPoint Slides)

By: Werner Erhard, Michael C. Jensen and Kari Granger

This presentation is based on our research program over the last seven years in which our objective has been to rigorously distinguish leader and leadership and to create a technology for providing access to being a leader and exercising leadership effectively (in... View Details

Keywords: Curriculum and Courses; Innovation and Invention; Leadership Development; Goals and Objectives; Research and Development; Attitudes; Perception; Technology; United States

SSRN

February 2014
Background Note

Raising Startup Capital

By: Jeffrey Bussgang

Entrepreneurs typically focus their full energies on business-building. But raising capital is a core part of building a valuable business. Developing expertise in raising capital is more than a necessary evil, it is a competitive weapon. Master it and you will be in a... View Details

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

as more options hit the market. Some countries, such as Israel, have been quite successful in getting vaccine adoption. Others, such as the United States and members of the European Union, have struggled,... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

09 May 2023
Cold Call Podcast

Can Robin Williams’ Son Help Other Families Heal Addiction and Depression?

Keywords: Re: Lauren H. Cohen; Health; Entertainment & Recreation

Research Summary

Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920

Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details

Keywords: Commodities; Coffee; Mexico; Foreign Investment; Institutions; Immigration; Developing Agriculture; Development; Export Crop; Emerging Market; Property Rights; Labor History; History; Capital Markets; Business History; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America

Portrait Project

Sharyar Aziz

When I was eighteen, I was beaten and left unconscious on a San Francisco street, with my jaw shattered. My all-male a cappella singing group from Yale University had been entertaining at a holiday celebration and was accosted by a gang of party crashers. The months... View Details

December 2023 (Revised November 2024)
Case

Generative AI and the Future of Work

By: Christopher Stanton, Matt Higgins, Shira Aronson and Meg Shriber

Generative AI seemed poised to reshape the world of work, including the higher-wage, white-collar jobs typically pursued by MBA graduates. Informed by the latest research, this case explores generative AI's potential impacts on work, productivity, value creation, and... View Details

Keywords: AI; Future Of Work; Labor Market; AI and Machine Learning; Labor; Value Creation; Performance Productivity; Technology Industry; United States

03 May 2022
Research & Ideas

Desperate for Talent? Consider Advancing Your Own Employees First

Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details

Keywords: by Rachel Layne

December 2023
Case

Raízen: Helping to Decarbonize the World?

By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza

Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to... View Details

Keywords: Plant-Based Agribusiness; Factories, Labs, and Plants; Renewable Energy; Environmental Sustainability; Production; Expansion; Agriculture and Agribusiness Industry; Energy Industry; Brazil; Europe; North America; United States; Argentina; Paraguay

August 2023 (Revised October 2024)
Case

Plug Power (A)

By: Jonas Heese, Joseph Pacelli and James Barnett

Set immediately after a December 2019 short-seller attack, the case explores Plug Power’s long challenging history. It then focuses on two key issues raised in the short-seller report related to lease accounting and stock warrants that Plug purportedly used to boost... View Details

Keywords: Accounting; Environmental Accounting; Financial Reporting; Ethics; Management; Social Enterprise; Investment; Stocks; Energy Industry; Green Technology Industry; United States; Europe

June 2003
Case

In-N-Out Burger

By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman

In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details

Keywords: Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

request. The following day, Zuckerberg personally met with employees and posted a promise to audit and restrict access to user information by the developers of apps. He also agreed to testify before a United View Details

Keywords: by James Heskett; Web Services; Information Technology

18 Sep 2019
Op-Ed

WeWork—The IPO That Shouldn’t?

providing counterbalancing offsets to revenues and expenses. For example, WeWork never presented a GAAP-compliant EBIDTA line anywhere in the prospectus, which is a very basic metric. Instead, they proposed a new metric, “contribution margin”, as the basis of how to... View Details

Keywords: by Nori Gerardo Lietz; Financial Services; Real Estate

17 Nov 2016
Op-Ed

What's Behind the Unexpected Trump Support from Women

Before last week’s election, polls and pundits suggested that Donald Trump’s presidential campaign was doomed to failure, because it could not attract enough votes from women, who saw him as a misogynist—and worse. Conventional wisdom crashed and burned, however, as 42... View Details

Keywords: by Laura Morgan Roberts and Robin Ely

September 2012 (Revised December 2013)
Case

Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)

By: Juan Alcacer and Kerry Herman

In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details

Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam

December 2023 (Revised August 2024)
Case

Monsters in the Machine? Tackling the Challenge of Responsible AI

By: Paul M. Healy and Debora L. Spar

In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public’s imagination—becoming the world’s fastest-growing consumer application within months of its release. Though observers from across... View Details

Keywords: Technological Innovation; AI and Machine Learning; Ethics; Governing Rules, Regulations, and Reforms; Technology Adoption; Corporate Social Responsibility and Impact; Technology Industry; United States; European Union; China

08 Feb 2021
Book

How to Make the World Better, Not Perfect

we already have. “Philosophers are normative; They tell you what an ideal state looks like. Behavioral scientists tell you how people actually behave,” Bazerman says. “I use a prescriptive approach to provide new insights into how you can... View Details

Keywords: by Michael Blanding

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States