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  • September 2003 (Revised May 2006)
  • Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek
Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details
Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy
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  • September 2004 (Revised February 2007)
  • Case

Roller Coaster Ride, The: The Resignation of a Star

By: Boris Groysberg, Steve Balog and Jennifer Haimson
Presents a detailed account of power dynamics that unfold in the firm when one of its best and brightest threatens to leave. Focuses on the dynamics of attracting, retaining, compensating, negotiating, and leveraging a star performer in a professional services firm. A... View Details
Keywords: Talent and Talent Management; Compensation and Benefits; Resignation and Termination; Retention; Business or Company Management; Negotiation; Power and Influence
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    John Beshears

    John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

    • November 2014 (Revised July 2019)
    • Case

    Cravia: Launching High Growth Ventures in the Middle East

    By: Lynda Applegate and Michael Norris
    Walid Hajj (HBS '95), CEO of Dubai-based restaurant franchising company Cravia considers how best to expand his business in the fast-growing Gulf region. Should he add more American brands, expand to nearby countries, or open more of his current lineup of restaurants? View Details
    Keywords: Entrepreneurship In Emerging Markets; Entrepreneurs; Middle East; Franchise; Food Retail Franchising; Franchise Ownership; Entrepreneurship; Emerging Markets; Expansion; Food and Beverage Industry; United Arab Emirates; Dubai
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    • 14 Apr 2015
    • News

    The Type of Socially Responsible Investments That Make Firms More Profitable

    • September 2024 (Revised November 2024)
    • Case

    Moss & Associates: 'Empower to Create the Exceptional'

    By: Boris Groysberg and Sarah L. Abbott
    In 2023, Moss & Associates, a Fort Lauderdale-based general contractor, celebrated its 20th anniversary. The business was founded by Bob Moss and his sons, Chad and Scott. The company had grown to 3,800 employees generating over $3 billion in revenues via two business... View Details
    Keywords: Solar; Growth; Community; Organizational Culture; Family Business; Growth Management; Construction Industry; United States
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      William C. Kirby

      William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

      Keywords: education industry; wine

        Sunil Gupta

        Co-Chair, Driving Digital Strategy

        Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

        Keywords: advertising; communications; consumer products; credit card; education industry; financial services; high technology; marketing industry; telecommunications

          Benson P. Shapiro

          Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

          Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
          • 22 Nov 2022
          • News

          How to Throw Bombs, Save Lives, and Raise a Family in Paradise on $22 an Hour

          • September–October 1998
          • Article

          How to Kill Creativity

          By: T. M. Amabile
          The article addresses the topic of business creativity, its benefits, and how managers can inspire it. The author's research shows that it is possible to develop the best of both worlds: organizations in which business imperatives are attended to and creativity... View Details
          Keywords: Creativity; Situation or Environment; Motivation and Incentives; Organizational Culture; Management Practices and Processes
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          • 14 Dec 2017
          • News

          Disney’s got a big problem on its hands. It just doesn’t look like one.

            Ashish Nanda

            Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

            Keywords: asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management
            • 03 Dec 2014
            • News

            12 ideas for making Boston more inclusive

            • July 2024
            • Article

            AI, ROI, and Sales Productivity

            By: Frank V. Cespedes
            Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
            Keywords: ROI; AI and Machine Learning; Sales; Investment Return
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            • 15 Oct 2014
            • News

            Thumbs up, down for mobile manicures

              Julian De Freitas

              Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

              Keywords: advertising; automotive; consumer products; e-commerce industry; insurance industry; marketing industry; nonprofit industry; software; transportation; video games
              • January 2021
              • Case

              Bespoken Spirits: Disrupting Distilling

              By: Benjamin C. Esty and Daniel Fisher
              On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details
              Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California
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              • September 2003 (Revised January 2004)
              • Case

              Wal-Mart Stores in 2003

              By: Pankaj Ghemawat, Stephen P. Bradley and Ken Mark
              Examines Wal-Mart's development over three decades and provides financial and descriptive detail of its domestic operations. In 2003, Wal-Mart's Supercenter business has surpassed its domestic business as the largest generator of revenues. Its international operation... View Details
              Keywords: Wages; Fairness; Corporate Strategy; Operations; Labor Unions; Problems and Challenges; Gender; Globalized Firms and Management; Competitive Advantage; Retail Industry; United States
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              • October 1990 (Revised March 1998)
              • Case

              De Beers Consolidated Mines Ltd. (A)

              Describes the problems facing De Beers at the start of 1983. De Beers had, since its formation in 1888, exercised a large measure of control over the world supply of diamonds. In 1983, the company itself mined over 40% of the world's natural diamonds and, through... View Details
              Keywords: Industry Structures; Crisis Management; Business Strategy; Mining; Mining Industry
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