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- August 20, 2019
- Other Article
An Encouraging Step to Reorient Corporate Purpose
By: Peter Tufano
Tufano, Peter. "An Encouraging Step to Reorient Corporate Purpose." LinkedIn Pulse (August 20, 2019).
- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...
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Keywords:
AI;
Business Startups;
Insurance;
Technological Innovation;
Business Model;
Disruption;
Brands and Branding;
Growth and Development Strategy;
Global Strategy;
Decision Making;
Insurance Industry;
Technology Industry
Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
- July 2019 (Revised November 2022)
- Case
Backstage at Boston Ballet
By: David G. Fubini, Ryan Raffaelli, Begum Agca Okutgen and Julia Kelley
This case asks students to consider how to prioritize goals when placed in a new leadership role. In August 2014, Meredith “Max” Hodges became the youngest Executive Director (ED) in the Boston Ballet’s 51-year history. In her first year, she was able to claim several...
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Keywords:
Organizational Behavior;
Managing Change;
Strategy Execution;
Priorities;
Arts;
Buildings and Facilities;
Decision Making;
Theater Entertainment;
Leadership;
Business or Company Management;
Mission and Purpose;
Organizational Change and Adaptation;
Strategic Planning;
Problems and Challenges;
Nonprofit Organizations;
Strategy;
Marketing;
Price;
Fine Arts Industry;
Entertainment and Recreation Industry;
Education Industry;
United States;
North America;
Massachusetts;
Boston;
New England;
Northeastern United States
Fubini, David G., Ryan Raffaelli, Begum Agca Okutgen, and Julia Kelley. "Backstage at Boston Ballet." Harvard Business School Case 420-005, July 2019. (Revised November 2022.)
- July–August 2019
- Article
The Soul of a Startup
By: Ranjay Gulati
There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge.
But all too often,... View Details
But all too often,... View Details
Keywords:
Business Startups;
Mission and Purpose;
Customer Focus and Relationships;
Employees;
Creativity;
Business Growth and Maturation
Gulati, Ranjay. "The Soul of a Startup." Harvard Business Review 97, no. 4 (July–August 2019): 85–91.
- June 2019 (Revised November 2019)
- Technical Note
Sustaining Corporate Culture in a Growing Organization
By: Dennis Campbell and Tatiana Sandino
An organization’s culture can be a significant source of sustainable competitive advantage. For the organization, it can attract job candidates who fit and align employees working in different teams around common goals. For employees, a strong culture can generate...
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Keywords:
Organizational Culture;
Growth and Development;
Mission and Purpose;
Values and Beliefs;
Management Systems
Campbell, Dennis, and Tatiana Sandino. "Sustaining Corporate Culture in a Growing Organization." Harvard Business School Technical Note 119-109, June 2019. (Revised November 2019.)
- June 2019 (Revised July 2019)
- Case
Building a Meritocracy at Alghanim Industries
By: Paul M. Healy, Susanna Gallani and Esel Çekin
Building on his father’s legacy, Omar Alghanim (MBA 2002) had been working on strengthening a performance-driven culture based on meritocracy in the family business, Alghanim Industries. The task had been particularly challenging because of traditional Middle East...
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Keywords:
Meritocracy;
Social Norms;
Family Business;
Organizational Culture;
Performance;
Diversity;
Organizational Change and Adaptation;
Middle East;
Kuwait
Healy, Paul M., Susanna Gallani, and Esel Çekin. "Building a Meritocracy at Alghanim Industries." Harvard Business School Case 119-019, June 2019. (Revised July 2019.)
- May 2019
- Case
The United States Air Force: 'Chaos' in the 99th Reconnaissance Squadron
By: Francesca Gino, Jeff Huizinga and Nicole Keller
In the spring of 2019, Lt. Col. Matthew “Chaos” Nussbaum is nearing the end of his two-year term as commander of the U.S. Air Force's 99th Reconnaissance Squadron. In this position, he has focused the majority of his energy on finding new ways to organize, train, and...
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Keywords:
Empowerment;
Culture;
Innovation;
Motivation;
Military;
Leadership;
Organizational Culture;
Change;
Leading Change;
Innovation Strategy;
United States
Gino, Francesca, Jeff Huizinga, and Nicole Keller. "The United States Air Force: 'Chaos' in the 99th Reconnaissance Squadron." Harvard Business School Case 919-047, May 2019.
- April 2019 (Revised February 2020)
- Case
Ripple: The Business of Crypto
By: David B. Yoffie and George Gonzalez
The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an...
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Keywords:
Payment Systems;
Cryptocurrency;
Bitcoin;
Blockchain;
Fintech;
Business Startups;
Business Model;
Disruption;
Strategy;
Banking Industry;
Technology Industry
Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019. (Revised February 2020.)
- 2019
- Working Paper
Rehabilitating Corporate Purpose
In this paper, I address how the ascendance of the theory of shareholder value maximization into the central consciousness of public corporations and its canonization as the only legitimate expression of corporate purpose has contributed to both a widening breach...
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Keywords:
Capitalism;
Justice;
Corporate Purpose;
Shareholder Value Maximization;
Ethical Reciprocity;
Economic Systems;
Business Ventures;
Mission and Purpose;
Ethics;
Corporate Social Responsibility and Impact
Salter, Malcolm S. "Rehabilitating Corporate Purpose." Harvard Business School Working Paper, No. 19-104, April 2019.
- March 2019 (Revised April 2021)
- Case
The DivaCup: Navigating Distribution and Growth
By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the...
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Keywords:
Female;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Health & Wellness;
Healthcare;
Price Policies;
Minimum Advertised Price;
Differentiation;
Positioning;
Growth;
Health;
Health Care and Treatment;
Price;
Disruption;
Distribution;
Distribution Channels;
Competitive Strategy;
Competition;
Growth Management;
Mission and Purpose;
Product Development;
Product Marketing;
Product Launch;
Product Positioning;
Advertising;
Business Startups;
Internet and the Web;
Entrepreneurship;
Social Entrepreneurship;
Social Issues;
Social Enterprise;
Retail Industry;
Medical Devices and Supplies Industry;
Manufacturing Industry;
Health Industry;
Green Technology Industry;
Education Industry;
Distribution Industry;
Consumer Products Industry;
Canada;
United States;
United Kingdom
Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised April 2021.)
- February 2019 (Revised May 2019)
- Case
Hot Chicken Takeover
By: William R. Kerr, Manjari Raman and Olivia Hull
By December 2018, entrepreneur Joe DeLoss’s fried chicken company, Hot Chicken Takeover, has opened three restaurants in Columbus, Ohio, using an unconventional employment model that helps people with criminal records get back on their feet. DeLoss is proud of the...
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Keywords:
Fair Chance Employment;
Fair Chance Hiring;
Open Hiring;
Inclusive Hiring;
Criminal Record;
Homelessness;
Therapeutic Employment;
Corporate Culture;
Managing The Future Of Work;
Food;
Entrepreneurship;
Social Entrepreneurship;
Values and Beliefs;
Fairness;
Human Resources;
Compensation and Benefits;
Recruitment;
Employees;
Retention;
Selection and Staffing;
Innovation Strategy;
Job Offer;
Job Interviews;
Human Capital;
Leadership;
Growth Management;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Social Enterprise;
Social Issues;
Poverty;
Welfare;
Food and Beverage Industry;
Ohio;
United States
Kerr, William R., Manjari Raman, and Olivia Hull. "Hot Chicken Takeover." Harvard Business School Case 819-078, February 2019. (Revised May 2019.)
- Winter 2019
- Article
Leadership Forged in Crisis
By: Nancy F. Koehn
Five great leaders from history (Abraham Lincoln, Frederick Douglass, Ernest Shackleton, Rachel Carson, and Dietrich Bonhoeffer), according to Koehn, had their leadership forged in crisis. She writes that “leaders can emerge from many different backgrounds, genders,...
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Koehn, Nancy F. "Leadership Forged in Crisis." Leader to Leader 91 (Winter 2019): 26–31.
- January 2019
- Case
AIME High: A Social Entrepreneur's Moon Shot
Describes the entrepreneurial leadership of Jack Manning Bancroft (JMB), a young Indigenous Australian university student who created the Australian Indigenous Mentoring Experience (AIME), a nonprofit organization he formed to respond to the problem of Indigenous high...
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Keywords:
Entrepreneurship;
Mission;
Organization Culture;
Non-profit;
NGO;
Social Entrepreneurship;
Leadership;
Global Strategy;
Mission and Purpose;
Secondary Education;
Organizational Culture;
Education Industry;
Service Industry;
Australia;
United States
Bartlett, Christopher A. "AIME High: A Social Entrepreneur's Moon Shot." Harvard Business School Case 919-411, January 2019.
- January 2019 (Revised July 2022)
- Case
Jain Irrigation Systems Limited: Continuing a Legacy
By: Forest Reinhardt, Gunnar Trumbull and Mahima Rao-Kachroo
Founded in 1963 by Bhavarlal Jain (Bhau), who believed in “providing solutions for every problem,” Jain Irrigation in 2018 had a global footprint and $1.1 billion in revenue. Bhau had insisted that his business add value to farmers' lives and promote sustainable...
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Keywords:
Family Business;
Mission and Purpose;
Corporate Social Responsibility and Impact;
Strategic Planning;
Problems and Challenges;
India
Reinhardt, Forest, Gunnar Trumbull, and Mahima Rao-Kachroo. "Jain Irrigation Systems Limited: Continuing a Legacy." Harvard Business School Case 719-044, January 2019. (Revised July 2022.)
- January 2019 (Revised January 2021)
- Case
The Louvre
By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer
Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and...
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Keywords:
Customer-centricity;
Cultural Organizations;
Museum;
Brand;
Customer Focus and Relationships;
Mission and Purpose;
Culture;
Education;
Brands and Branding;
Marketing;
Fine Arts Industry
Deshpandé, Rohit, Francois-Lucien Vulliermet, and Daniela Beyersdorfer. "The Louvre." Harvard Business School Case 519-045, January 2019. (Revised January 2021.)
- January–February 2019
- Article
Corporate Purpose and Financial Performance
By: Claudine Gartenberg, Andrea Prat and George Serafeim
We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that this measure of purpose is not related to financial performance. However, high...
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Keywords:
Corporate Purpose;
Purpose;
Employee Motivation;
Belief Systems;
Corporate Performance;
Human Capital;
Middle Management;
Culture;
Corporate Culture;
Meaning;
Mission and Purpose;
Organizational Culture;
Employees;
Perception;
Values and Beliefs;
Performance Effectiveness
Gartenberg, Claudine, Andrea Prat, and George Serafeim. "Corporate Purpose and Financial Performance." Organization Science 30, no. 1 (January–February 2019): 1–18.
- Article
The Social Purpose of Corporations
By: Nien-he Hsieh, Marco Meyer, David Rodin and Jens van ‘t Klooster
To think about the purpose of corporations is to think about what corporations are for. In this article, we argue that the concept of a purpose has an important role in thinking about the moral evaluation of corporations. We make three contributions. First, we...
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Keywords:
Social Purpose;
Corporate Purpose;
The Corporation;
Market Failures;
Measurement Of Purpose;
Organizations;
Mission and Purpose;
Corporate Social Responsibility and Impact;
Ethics
Hsieh, Nien-he, Marco Meyer, David Rodin, and Jens van ‘t Klooster. "The Social Purpose of Corporations." Journal of the British Academy 6, no. s1 (2018): 49–73. ( DOI: https://doi.org/10.5871/jba/006s1.049.)
- November 2018
- Case
David Hysong and SHEPHERD Therapeutics
By: Ananth Raman, John Masko and Aldo Sesia
In 2016, David Hysong, at age 27, found out he had a rare, incurable cancer. Rather than wait around to die, Hysong, a recent graduate of Harvard Divinity School, decided to launch a biotechnology company called Shepherd Therapeutics to development treatments for his...
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- October 2018 (Revised May 2019)
- Case
Khan Academy 2018
By: William Sahlman and Nicole Tempest Keller
Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets....
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Keywords:
Entrepreneur;
Sustainability;
Scaling;
Social Entrepreneurship;
Nonprofit Organizations;
Strategy;
Education;
Entrepreneurship;
Teaching;
Education Industry;
California
Sahlman, William, and Nicole Tempest Keller. "Khan Academy 2018." Harvard Business School Case 819-064, October 2018. (Revised May 2019.)
- October 2018
- Case
Phuc Huynh and Teach for Vietnam (A)
By: Leslie Perlow and Eunice Eun
This Harvard Business School case is about Harvard Kennedy School graduate, Phuc Huynh, who wants to establish Teach for Vietnam (TFV) in his home country and become an official Teach for All partner. It considers the concepts of giving back in one’s career and the...
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Keywords:
Vietnam;
Giving Back;
Career Decisions;
Education;
Social Entrepreneurship;
Personal Development and Career;
Mission and Purpose;
Leadership Development;
Education Industry;
Viet Nam;
Asia
Perlow, Leslie, and Eunice Eun. "Phuc Huynh and Teach for Vietnam (A)." Harvard Business School Case 419-036, October 2018.