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  • All HBS Web  (2,436)
    • People  (4)
    • News  (531)
    • Research  (1,713)
    • Events  (16)
    • Multimedia  (20)
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Show Results For

  • All HBS Web  (2,436)
    • People  (4)
    • News  (531)
    • Research  (1,713)
    • Events  (16)
    • Multimedia  (20)
  • Faculty Publications  (1,310)
← Page 14 of 2,436 Results →
  • Article

Marketing in the Age of Web 2.0

By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
  • June 2009
  • Supplement

Economic Value of the Advertising Supported Internet Ecosystem, presented by Professor John Quelch, Harvard Business School

By: John A. Quelch
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Quelch, John A. "Economic Value of the Advertising Supported Internet Ecosystem, presented by Professor John Quelch, Harvard Business School." Harvard Business School Video Supplement 509-732, June 2009.
  • November 2019 (Revised October 2022)
  • Case

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
Keywords: Internet; Nike; Adidas; E-commerce
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Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019. (Revised October 2022.)
  • 02 Mar 2018
  • Working Paper Summaries

Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services

Keywords: by Samantha Bates, John Bowers, Shane Greenstein, Jordi Weinstock, and Jonathan Zittrain
  • 2021
  • Article

Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services

By: Samantha Bates, John Bowers, Shane Greenstein, Jordi Weinstock, Jonathan Zittrain and Yunhan Xu
This paper analyzes the extent to which the Internet’s global domain name resolution (DNS) system has preserved its distributed resilience given the rise of cloud-based hosting and infrastructure. We explore trends in the concentration of the DNS space since at least... View Details
Keywords: Domain Name System; Resilience; Entropy; Internet and the Web; Infrastructure; Performance Effectiveness; Safety; Cybersecurity
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Bates, Samantha, John Bowers, Shane Greenstein, Jordi Weinstock, Jonathan Zittrain, and Yunhan Xu. "Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services." Journal of Quantitative Description: Digital Media 1 (2021).
  • September 2018 (Revised April 2019)
  • Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud
In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details
Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe
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Lal, Rajiv, Mette Fuglsang Hjortshoej, and Emilie Billaud. "Sigfox: Building a Global IoT Network." Harvard Business School Case 519-032, September 2018. (Revised April 2019.)
  • May 2006
  • Article

Late and Multiple Bidding in Second-Price Internet Auctions: Theory and Evidence Concerning Different Rules for Ending an Auction

By: Axel Ockenfels and Alvin E. Roth
Keywords: Bids and Bidding; Auctions; Internet and the Web; Theory; Governing Rules, Regulations, and Reforms
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Ockenfels, Axel, and Alvin E. Roth. "Late and Multiple Bidding in Second-Price Internet Auctions: Theory and Evidence Concerning Different Rules for Ending an Auction." Games and Economic Behavior 55, no. 2 (May 2006): 297–320.
  • September 2002
  • Article

Last-Minute Bidding and the Rules for Ending Second-Price Auctions: Evidence from eBay and Amazon Auctions on the Internet

By: Alvin E. Roth and Axel Ockenfels
Keywords: Auctions; Bids and Bidding; Governing Rules, Regulations, and Reforms; Internet and the Web
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Roth, Alvin E., and Axel Ockenfels. "Last-Minute Bidding and the Rules for Ending Second-Price Auctions: Evidence from eBay and Amazon Auctions on the Internet." American Economic Review 92, no. 4 (September 2002): 1093–1103.
  • October 2016 (Revised February 2019)
  • Case

PTC: A Transformation to IoT

By: Rajiv Lal and Sarah McAra
In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details
Keywords: Internet Of Things; IoT; Smart; Connected Products; Business Organization; Transformation; Customer Relationship Management; Innovation Strategy; Technological Innovation; Leading Change; Marketing; Product Development; Service Operations; Strategy; Competition; Technology Industry
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Lal, Rajiv, and Sarah McAra. "PTC: A Transformation to IoT." Harvard Business School Case 517-033, October 2016. (Revised February 2019.)
  • 01 Mar 2012
  • News

Reinventing Radio Days

guaranteed new music they’ll enjoy, unlike recommendations based on more superficial data, such as purchasing patterns. Music stores were SBT’s customers, but Kennedy’s innovative idea was to reinvent SBT as a personalized Internet radio... View Details
Keywords: Garry Emmons; internet radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; News, Library, Internet, and Other Services; Information
  • March 2005
  • Article

Towards a Competitive Arousal Model of Decision Making: A Study of Auction Fever in Live and Internet Auctions

By: Gillian Ku, Deepak Malhotra and J. Keith Murnighan
Keywords: Competition; Decision Making; Auctions; Online Technology
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Ku, Gillian, Deepak Malhotra, and J. Keith Murnighan. "Towards a Competitive Arousal Model of Decision Making: A Study of Auction Fever in Live and Internet Auctions." Organizational Behavior and Human Decision Processes 96, no. 2 (March 2005): 89–103.
  • 11 Dec 2014
  • News

Working Smoothly with a Virtual Boss

Keywords: coworker relationships; communication; Internet
  • Article

Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

By: Marco Iansiti and Karim R. Lakhani
When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of... View Details
Keywords: Digital Innovation; Digitization; Industrial Internet; Technological Innovation; Production; Competitive Strategy; Engineering; Aerospace Industry
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Iansiti, Marco, and Karim R. Lakhani. "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business." Harvard Business Review 92, no. 11 (November 2014): 90–99.
  • 01 Dec 2013
  • News

Recognizing Potential

as cochair. Stevens, managing director of S-Cubed Capital and a former managing partner at Sequoia Capital, has invested in Internet companies for nearly two decades, but it was his own encounter with distance learning 30 years ago that... View Details
Keywords: Internet; distance learning; online education; News, Library, Internet, and Other Services; Information
  • September 2016 (Revised September 2016)
  • Case

Spectio: A Digital Lighting Company

By: Rajiv Lal and Sarah McAra
Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details
Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web
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Lal, Rajiv, and Sarah McAra. "Spectio: A Digital Lighting Company." Harvard Business School Case 517-002, September 2016. (Revised September 2016.)
  • August 2017
  • Supplement

PTC: A Transformation to IoT (B)

By: Rajiv Lal and Sarah McAra
In 2013, manufacturing software company PTC Inc. entered the Internet of Things (IoT) market under the leadership of CEO Jim Heppelmann, but the company’s culture was not fully aligned with the new strategic direction. Historically, PTC's culture was defined by... View Details
Keywords: Internet Of Things; Corporate Culture; Human Resources
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Lal, Rajiv, and Sarah McAra. "PTC: A Transformation to IoT (B)." Harvard Business School Supplement 518-021, August 2017.
  • 25 Mar 2021
  • News

Startup Hits $1.5B Valuation

Keywords: internet security; entrepreneurship; veterans; leadership; News, Library, Internet, and Other Services; Information
  • 2010
  • Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
  • October 2016 (Revised January 2020)
  • Case

All Traffic Solutions

By: Rajiv Lal and Scott F. Johnson
All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more... View Details
Keywords: IoT; Internet Of Things; Smart Connected Products; All Traffic Solutions; Traffic; Internet and the Web; Information Technology; Digital Platforms; Information Infrastructure; Applications and Software; Transportation; Mobile and Wireless Technology; Manufacturing Industry; Technology Industry; Information Technology Industry; United States
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Lal, Rajiv, and Scott F. Johnson. "All Traffic Solutions." Harvard Business School Case 517-011, October 2016. (Revised January 2020.)
  • 06 Aug 2014
  • News

An Insider's Account of the Yahoo-Alibaba Deal

Keywords: international deal; China; Internet; Yahoo; News, Library, Internet, and Other Services; Information
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