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(1,157)
- News (162)
- Research (845)
- Events (17)
- Multimedia (13)
- Faculty Publications (569)
Show Results For
- All HBS Web
(1,157)
- News (162)
- Research (845)
- Events (17)
- Multimedia (13)
- Faculty Publications (569)
- Awards
INGRoup Outstanding Conference Paper Award
Winner of the 2014 INGRoup Outstanding Conference Paper Award from the Interdisciplinary Network for Group Research for "Facts and Figuring: An Experimental Investigation of Network Structure and Performance in... View Details
- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- Research Summary
Women's Empowerment
"Female Empowerment: Further Evidence From a Commitment Savings Product in the Philippines." (with Dean Karlan and Wesley Yin) April 2009, World Development 38, Issue 3, March... View Details
- 04 Aug 2016
- News
Why Olympic Athletes Shouldn’t Try to Calm Down Before a Big Moment
- 10 Jan 2014
- News
New horizons for HarvardX
- 14 Dec 2015
- Research & Ideas
Airbnb Hosts Discriminate Against African-American Guests
Due to racial discrimination, white vacationers have an easier time booking an Airbnb rental property than African-Americans do, according to a new study from faculty at Harvard Business School. The problem seems to lie in all the personal information—names and profile... View Details
- Research Summary
Managing Experimentation, Prototyping and Learning in R&D/Innovation
By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on experimentation strategies and/or copies of research articles (published and working papers). View Details
HBS Faculty Comment on Environmental Issues
Professor Shon Hiatt highlights the benefits of federalism in fostering state policy experimentation and explains the impact of these laws on innovation and entrepreneurship in the U.S. geothermal power sector. View Details
- May 2003
- Module Note
Product Development Process Design and Improvement
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
- Article
Financing Innovation
By: William R. Kerr and Ramana Nanda
We review the recent literature on the financing of innovation, inclusive of large companies and new startups. This research strand has been very active over the past five years, generating important new findings, questioning some long-held beliefs, and creating its... View Details
Kerr, William R., and Ramana Nanda. "Financing Innovation." Annual Review of Financial Economics 7 (2015): 445–462.
- 04 Feb 2020
- News
How to Set Up — and Learn — from Experiments
- 07 Nov 2011
- Working Paper Summaries
Investment Cycles and Startup Innovation
Keywords: by Ramana Nanda & Matthew Rhodes-Kropf
Ominous Background Music is Bad for Sharks
Experimental research reveals the influential power of music to determine how people feel about the most vilified predator in the ocean. Elizabeth Keenan and Andrew P. Nosal discuss the study “The Effect of Background Music in Shark Documentaries on Viewers’... View Details
- March 2015 (Revised January 2020)
- Case
Behavioural Insights Team (A)
By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details
Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision Choices and Conditions; Consumer Behavior; Taxation; Economics; Public Administration Industry; United Kingdom
Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (A)." Harvard Business School Case 915-024, March 2015. (Revised January 2020.)
- 03 Jun 2013
- News
The Power of Rituals in Life, Death, and Business
- 2014
- Article
Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off
By: Elizabeth W. Dunn, Lara B. Aknin and Michael I. Norton
While a great deal of research has shown that people with more money are somewhat happier
than people with less money, our research demonstrates that how people spend their money also matters for their happiness. In particular, both correlational and... View Details
Keywords: Prosocial Spending; Well-being; Happiness; Money; Spending; Welfare; Philanthropy and Charitable Giving
Dunn, Elizabeth W., Lara B. Aknin, and Michael I. Norton. "Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off." Current Directions in Psychological Science 23, no. 1 (February 2014): 41–47.
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
viewer's attention cannot be purchased by an advertiser but must be gained by the ad. Thus, he is helping advertisers to make online video ads so riveting that users want to watch them. His experimental research looks at the emotional... View Details
Thomas W. Graeber
Thomas Graeber is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Negotiations in the MBA elective curriculum.
As an empirical behavioral and experimental... View Details