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      • Faculty Publications  (352)

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      • October 2017 (Revised October 2022)
      • Case

      JetBlue: Relevant Sustainability Leadership (A)

      By: George Serafeim
      In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB... View Details
      Keywords: Sustainability; Metrics; Leadership And Change Management; Airlines; Innovation; Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Sustainability Reporting; Change Management; Leadership; Financial Reporting; Environmental Sustainability; Mission and Purpose; Reports; Competitive Strategy; Measurement and Metrics; Corporate Social Responsibility and Impact; Air Transportation Industry; United States
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      Serafeim, George, and David Freiberg. "JetBlue: Relevant Sustainability Leadership (A)." Harvard Business School Case 118-030, October 2017. (Revised October 2022.)
      • August 18, 2017
      • Other Article

      How the U.S. Navy Is Responding to Climate Change

      By: Forest Reinhardt and Michael W. Toffel
      We talk about how a giant, global enterprise that operates and owns assets at sea level is fighting climate change—and adapting to it. We discuss what the private sector can learn from the U.S. Navy’s scientific and sober view of the world. We are also the authors of... View Details
      Keywords: Environmental Sustainability; Leadership; Strategic Planning; Problems and Challenges; Operations; Logistics
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      Reinhardt, Forest, and Michael W. Toffel. "How the U.S. Navy Is Responding to Climate Change." HBR IdeaCast (August 18, 2017). (Podcast.)
      • Article

      Managing Climate Change: Lessons from the U.S. Navy

      By: Forest Reinhardt and Michael W. Toffel
      The U.S. Navy operates on the front lines of climate change. It manages tens of billions of dollars in assets on every continent and on every ocean, which take many years to design and build and then have decades of useful life. This means that it needs to understand... View Details
      Keywords: Climate Change; Environment; Military; Disaster Relief; Refugees; Environmental Impact; Environmental Strategy; Sustainability; Energy; Energy Conservation; Energy Sources; Energy Generation; Globalization; Innovation and Invention; Leadership; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Supply Chain; Operations; Logistics; Infrastructure; Strategy; Environmental Sustainability; Service Industry
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      Reinhardt, Forest, and Michael W. Toffel. "Managing Climate Change: Lessons from the U.S. Navy." Harvard Business Review 95, no. 4 (July–August 2017): 102–111.
      • Editorial

      ExxonMobil's Shareholder Vote Is a Tipping Point for Climate Issues

      By: George Serafeim and Sakis Kotsantonis
      Keywords: Climate Change; Board Of Directors; Corporate Governance; Investments; Environment
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      Serafeim, George, and Sakis Kotsantonis. "ExxonMobil's Shareholder Vote Is a Tipping Point for Climate Issues." Harvard Business Review (website) (June 7, 2017).
      • March 2017 (Revised June 2019)
      • Case

      CEO Activism (A)

      By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley
      This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details
      Keywords: Leadership & Corporate Accountability; Environmental And Social Sustainability; Environment; Climate Change; Gender Equality; Communication Strategy; Moral Sensibility; Values and Beliefs; Leadership; Law; Rights; Risk Management; Media; Corporate Social Responsibility and Impact; Religion; Expansion; Strategy; Social Issues; Consumer Products Industry; Electronics Industry; Technology Industry; United States; Indiana; North Carolina
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      Toffel, Michael W., Aaron K. Chatterji, and Julia Kelley. "CEO Activism (A)." Harvard Business School Case 617-001, March 2017. (Revised June 2019.)
      • 2017
      • Working Paper

      Why and How Investors Use ESG Information: Evidence from a Global Survey

      By: Georgios Serafeim
      Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason... View Details
      Keywords: Investment Management; Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Fund; Investment Strategy; Corporate Accountability; Activist Shareholder; Engagement; Environment; Climate Change; Customers; Customer Satisfaction; Employee Engagement; Global Warming; Investment; Decision Making; Environmental Sustainability; Performance Expectations
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      Serafeim, Georgios. "Why and How Investors Use ESG Information: Evidence from a Global Survey." Harvard Business School Working Paper, No. 17-079, February 2017.
      • February 2017 (Revised June 2017)
      • Case

      ExxonMobil: Business as Usual? (A)

      By: George Serafeim, Shiva Rajgopal and David Freiberg
      Climate change was becoming an important societal and business issue as more governments were introducing climate change related regulations and investors became increasibly worried about stranded assets within oil and gas firms. In September 2016, the U.S. Securities... View Details
      Keywords: Oil & Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Climate Change; Renewable Energy; Environmental Sustainability; Financial Reporting; Energy Industry
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      Serafeim, George, Shiva Rajgopal, and David Freiberg. "ExxonMobil: Business as Usual? (A)." Harvard Business School Case 117-046, February 2017. (Revised June 2017.)
      • February 2017 (Revised June 2017)
      • Supplement

      ExxonMobil: Business as Usual? (B)

      By: George Serafeim, Shiva Rajgopal and David Freiberg
      The case presents ExxonMobil's response to growing pressure to disclose how climate change will impact their business. This includes multiple asset impairments and losing a proxy vote to shareholders to increase climate change related reporting. Supplements the (B)... View Details
      Keywords: Oil & Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Energy Sources; Ethics; Corporate Disclosure; Governance Compliance; Climate Change; Financial Reporting; Energy Industry; United States
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      Serafeim, George, Shiva Rajgopal, and David Freiberg. "ExxonMobil: Business as Usual? (B)." Harvard Business School Supplement 117-047, February 2017. (Revised June 2017.)
      • 2017
      • Book

      Managing Risk in Reinsurance: From City Fires to Global Warming

      By: Niels Viggo Hauter and Geoffrey Jones
      This is the first book to provide a comprehensive history of the reinsurance industry from the nineteenth century to the present day. Reinsurance developed at the fringe of financial services and, for most of its existence, was largely unnoticed outside the expert... View Details
      Keywords: Insurance; Risk Management; Business History; Globalization; Risk and Uncertainty; Financial Services Industry; Insurance Industry; Africa; Europe; Latin America; North and Central America; Asia
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      Hauter, Niels Viggo and Geoffrey Jones, eds. Managing Risk in Reinsurance: From City Fires to Global Warming. New York: Oxford University Press, 2017.
      • September 2016
      • Teaching Note

      Nuclear Energy: An Answer to Climate Change?

      By: Michael W. Toffel and Glen W. S. Dowell
      This case asks students to take the perspective of a nuclear energy industry association whose objective is convincing politicians and the public about the merits of its industry. The association is considering whether to approach environmental nongovernmental... View Details
      Keywords: Nuclear Energy; Nuclear Power; Environment; Climate Change; Nonprofit Organizations; Environmental Protection; Environmental Strategy; Energy; Energy Sources; Renewable Energy; Partners and Partnerships; Alliances; Strategy; Energy Industry; United States
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      Toffel, Michael W., and Glen W. S. Dowell. "Nuclear Energy: An Answer to Climate Change?" Harvard Business School Teaching Note 617-015, September 2016.
      • September 2016
      • Article

      The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions

      By: Ioannis Ioannou, Shelley Xin Li and George Serafeim
      Targets are an integral component of management control systems and play a significant role in achieving desirable performance outcomes. We focus on a key environmental performance objective—reduction of carbon emissions—as a setting in which to examine how target... View Details
      Keywords: Sustainability; Target-setting; Management Accounting; Management Accounting And Control Systems; Control Systems; Sustainable Development; Environment; Goals and Objectives; Climate Change; Management Systems; Accounting; Environmental Sustainability
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      Ioannou, Ioannis, Shelley Xin Li, and George Serafeim. "The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions." Accounting Review 91, no. 5 (September 2016): 1467–1492.
      • April 3, 2016
      • Guest Column

      The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion

      By: Aaron K. Chatterji and Michael W. Toffel
      Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details
      Keywords: Leadership & Corporate Accountability; Non-market Strategy; Corporate Social Responsibility; Politics; Political Influence; Political Strategy; Political Risk; Equity; Gender; Climate Change; Communication Strategy; Law; Leadership; Brands and Branding; Media; Problems and Challenges; Civil Society or Community; Social Issues; Public Opinion; United States; Georgia (state, US); North Carolina; Indiana; Indianapolis
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      Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
      • February 2016 (Revised October 2017)
      • Case

      Nuclear Energy: An Answer to Climate Change?

      By: Michael W. Toffel, Glen W. S. Dowell and James Weber
      Environmental activist groups have traditionally opposed nuclear energy. However, the growing environmental problems associated with global climate change require major changes to reduce the carbon intensity of electricity generation. Should environmental groups... View Details
      Keywords: Nuclear Energy; Nuclear Power; Climate Change; Safety; Activism; Nonprofit; Environment; Environmental Protection; Social Movements; Energy; Energy Generation; Environmental Sustainability; Non-Governmental Organizations; Non-Renewable Energy; Energy Industry; United States
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      Toffel, Michael W., Glen W. S. Dowell, and James Weber. "Nuclear Energy: An Answer to Climate Change?" Harvard Business School Case 616-052, February 2016. (Revised October 2017.)
      • December 2015 (Revised January 2016)
      • Case

      Woolf Farming and the California Water Crisis

      By: Forest Reinhardt, David Bell, Natalie Kindred, Mary Shelman and Laura Winig
      This case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and... View Details
      Keywords: Plant-Based Agribusiness; Natural Disasters; Climate Change; Resource Allocation; Environmental Sustainability; Government and Politics; Economics; Weather; Agriculture and Agribusiness Industry; California
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      Reinhardt, Forest, David Bell, Natalie Kindred, Mary Shelman, and Laura Winig. "Woolf Farming and the California Water Crisis." Harvard Business School Case 716-038, December 2015. (Revised January 2016.)
      • 2015
      • Case

      Advanced Leadership Pathways: Torsten Thiele and the Global Ocean Trust

      By: Rosabeth Moss Kanter and Brian Hoffstein
      Following a successful career in finance, Torsten Thiele devoted himself full-time to the challenging cause of ocean conservation and stewardship. In August 2015, Thiele had already come a long way in spearheading initiatives towards the protection of the ocean: from... View Details
      Keywords: Environment; Natural Environment; Environmental Sustainability; Pollutants; Science-Based Business; Climate Change; Social Enterprise; Leadership
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      Kanter, Rosabeth Moss, and Brian Hoffstein. "Advanced Leadership Pathways: Torsten Thiele and the Global Ocean Trust." Harvard Business Publishing Case 316-039, 2015. (Harvard Advanced Leadership Initiative.)
      • February 2015 (Revised June 2016)
      • Case

      Solar Geoengineering

      By: Joseph B. Lassiter III and Stephanie Puzio
      On December 8th 2013, as Dr. David Keith was leaving the set of the Colbert Show, he couldn't help but replay the interview over and over in his mind. Did he actually get his point of view on solar geoengineering across or had he just added to the stereotype that he... View Details
      Keywords: Geoengineering; Carbon; Carbon Emissions; Energy; Nuclear; Nuclear Energy; De-extinction; Climate Change; Engineering; Entrepreneurship; Innovation and Invention; Energy Sources; Green Technology Industry; Energy Industry
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      Lassiter, Joseph B., III, and Stephanie Puzio. "Solar Geoengineering." Harvard Business School Case 815-081, February 2015. (Revised June 2016.)
      • January 2015 (Revised August 2015)
      • Background Note

      Climate Change: An Unfolding Story

      By: Joseph B. Lassiter III, Sid Misra and Stephanie Puzio
      In some parts of the world, the impacts of climate change will prove to be relatively manageable, particularly for the rich. In some parts of the world, these will not, particularly for the poor. The only certainty is that humanity's collective actions will force every... View Details
      Keywords: Global Warming; Carbon; Carbon Cycle; CO2; GHG; Greenhouse Gas; IPCC; International Panel On Climate Change; Climate Change
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      Lassiter, Joseph B., III, Sid Misra, and Stephanie Puzio. "Climate Change: An Unfolding Story." Harvard Business School Background Note 815-079, January 2015. (Revised August 2015.)
      • December 2014
      • Supplement

      Aspen Skiing Company Video Supplement

      By: Michael W. Toffel
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Conflict of Interests; Climate Change; Supply Chain Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Tourism Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W. "Aspen Skiing Company Video Supplement." Harvard Business School Multimedia/Video Supplement 615-704, December 2014.
      • November 4, 2014
      • Article

      Divestment Alone Won’t Beat Climate Change

      By: George Serafeim and Mark Fulton
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      Serafeim, George, and Mark Fulton. "Divestment Alone Won’t Beat Climate Change." Harvard Business Review (website) (November 4, 2014).
      • September 2014 (Revised March 2015)
      • Case

      Fast Ion Battery

      By: Ramana Nanda, Robert F. White and Stephanie Puzio
      John Davidson, a partner at Ware Street Capital (WSC) and a board member at Fast Ion Battery, had just received a phone call from Don Lerner at Bluelock Ventures telling him that Bluelock would not participate in the $5M bridge financing for Fast Ion Battery. Lerner's... View Details
      Keywords: Entrepreneurial Finance; Real Options; Term Sheets; Clean Technology; Entrepreneurship; Venture Capital
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      Nanda, Ramana, Robert F. White, and Stephanie Puzio. "Fast Ion Battery." Harvard Business School Case 815-025, September 2014. (Revised March 2015.)
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