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      • July 2024
      • Supplement

      Fail Safe Testing, Inc. (A)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
      Abstract: Fail Safe Testing, Inc., founded in 1988, was the leading provider of fire hose pressure testing, ground ladder and pump... View Details
      Keywords: Customers; Acquisition; Business Plan; Marketing Strategy
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      Ruback, Richard S., and Royce Yudkoff. "Fail Safe Testing, Inc. (A)." Harvard Business School Multimedia/Video Supplement 224-749, July 2024.
      • July 2024
      • Supplement

      Fail Safe Testing, Inc. (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
      Abstract: Fail Safe Testing, Inc., founded in 1988, was the leading provider of fire hose pressure testing, ground ladder and pump... View Details
      Keywords: Marketing Strategy; Business Plan; Acquisition; Customers
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      Ruback, Richard S., and Royce Yudkoff. "Fail Safe Testing, Inc. (B)." Harvard Business School Multimedia/Video Supplement 224-750, July 2024.
      • July 10, 2024
      • Article

      Designing a Successful Reskilling Program

      By: Jorge Tamayo, Leila Doumi, Sagar Goel, Orsolya Kovács-Ondrejkovic and Raffaella Sadun
      In this article, written as a follow up to the award-winning “Reskilling in the Age of AI”, the authors report the results of a reskilling survey that they conducted with chief human resource officers from approximately 1,200 organizations in the U.S., along with... View Details
      Keywords: Competency and Skills; Training; Organizational Change and Adaptation; Employees
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      Tamayo, Jorge, Leila Doumi, Sagar Goel, Orsolya Kovács-Ondrejkovic, and Raffaella Sadun. "Designing a Successful Reskilling Program." Harvard Business Review (website) (July 10, 2024).
      • July 2024 (Revised October 2024)
      • Case

      Knowledge Transfer: Toyota, NUMMI, and GM

      By: Willy Shih
      New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers used at the... View Details
      Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
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      Shih, Willy. "Knowledge Transfer: Toyota, NUMMI, and GM." Harvard Business School Case 625-003, July 2024. (Revised October 2024.)
      • July 2024
      • Case

      Wizards of the Coast and Magic: The Rebounding

      By: Boris Groysberg and Tom Quinn
      This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
      Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
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      Groysberg, Boris, and Tom Quinn. "Wizards of the Coast and Magic: The Rebounding." Harvard Business School Case 424-047, July 2024.
      • July 2024
      • Module Note

      Organization: Managing the Corporation

      By: David J. Collis
      Ongoing management of the corporate portfolio is critical to realizing value in diversified companies. This requires designing and administering structures, systems, and processes appropriate for the set of businesses and the resources that underpin value creation... View Details
      Keywords: Organization; Corporate Strategy; Business Conglomerates; Business or Company Management; Diversification; Value Creation; Corporate Governance; Business Units
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      Collis, David J. "Organization: Managing the Corporation." Harvard Business School Module Note 724-495, July 2024.
      • July 2024 (Revised December 2024)
      • Case

      Compass Ethics: Governing Through Ethical Principles at WeCorp Industries

      By: Elisabeth Kempf and Jesse M. Shapiro
      Andrew Hill is Chief Information Officer at WeCorp, a UK-based defense technology startup specializing in drone technology. WeCorp faces decisions about international licensing and AI integration in its drones. In partnership with Compass Ethics, Hill aims to establish... View Details
      Keywords: Business Startups; Decision Making; Ethics; Entrepreneurial Finance; AI and Machine Learning; Technology Industry; United Kingdom
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      Kempf, Elisabeth, and Jesse M. Shapiro. "Compass Ethics: Governing Through Ethical Principles at WeCorp Industries." Harvard Business School Case 224-105, July 2024. (Revised December 2024.)
      • July 2024
      • Case

      Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

      By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan
      Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details
      Keywords: Fintech; Innovation And Strategy; Financial Advisors; Big Data; Artificial Intelligence; Digitization; Financial Institutions; Business Strategy; Competitive Advantage; Technology Adoption; Business Plan; Technological Innovation; Interpersonal Communication; Communication Intention and Meaning; Communication Strategy; Transformation; Employee Stock Ownership Plan; Disruptive Innovation; Innovation Strategy; Innovation and Management; Innovation Leadership; Knowledge Acquisition; Knowledge Use and Leverage; Customer Relationship Management; AI and Machine Learning; Digital Strategy; Financial Services Industry; St. Louis; Missouri; United States; Canada
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      Cohen, Lauren, Richard Ryffel, Grace Headinger, and Sophia Pan. "Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones." Harvard Business School Case 225-009, July 2024.
      • July 2024
      • Article

      AI, ROI, and Sales Productivity

      By: Frank V. Cespedes
      Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
      Keywords: ROI; AI and Machine Learning; Sales; Investment Return
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      Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.
      • 2024
      • Chapter

      Broadening Ownership for a Responsible Digital Revolution

      By: Nien-hê Hsieh
      The chapter explores how broadening ownership of business enterprises provides a response to three concerns raised by the digital revolution. The first is the potential for widespread job displacement and unemployment due to automation. The second relates to the harms... View Details
      Keywords: Digital; Industrial Policy; Work; Ownership; Technology Adoption; Job Cuts and Outsourcing
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      Hsieh, Nien-hê. "Broadening Ownership for a Responsible Digital Revolution." In Sustainable by Design—Industrial Policy for Long-Term Competitiveness in the EU, by Marija Bartl, Rutger Claassen, and Nena van der Horst, 30–33. Amsterdam, Netherlands: European Research Council, 2024. (White Paper.)
      • July 2024
      • Teaching Plan

      Business Implications from Regulating Carbon Emissions in the EU

      By: George Serafeim
      Teaching Plan for HBS Case No. 122-106. View Details
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      Serafeim, George. "Business Implications from Regulating Carbon Emissions in the EU." Harvard Business School Teaching Plan 124-103, July 2024.
      • 2024
      • Chapter

      Corporations as the Central Institutions of Society

      By: Joseph L. Badaracco
      Mark Twain observed that, “Prediction is very difficult—particularly when it involves the future,” and he was right. One way to reduce the risk of becoming an infamous forecaster—like the experts who told us the Internet would quickly collapse, that Apple would never... View Details
      Keywords: Trends; Business and Government Relations; Organizations; Power and Influence; Society
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      Badaracco, Joseph L. "Corporations as the Central Institutions of Society." Chap. 4 in Justifying Next Stage Capitalism: Exploring a Hopeful Future, edited by Michel Dion and Moses Pava, 87–106. Springer, 2024.
      • July–August 2024
      • Article

      Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

      By: Ta-Wei Huang and Eva Ascarza
      Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to... View Details
      Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
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      Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.
      • July 2024 (Revised July 2024)
      • Teaching Note

      Leading Culture Change at Microsoft Western Europe

      By: Amy C. Edmondson and Catherine Huang
      This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details
      Keywords: Culture Change; General Management; Psychological Safety; Leadership; Transformation; Organizational Culture; Problems and Challenges; Groups and Teams; Business or Company Management; Technology Industry; Europe
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      Edmondson, Amy C., and Catherine Huang. "Leading Culture Change at Microsoft Western Europe." Harvard Business School Teaching Note 624-103, July 2024. (Revised July 2024.)
      • July 2024
      • Case

      Stellar Development Foundation

      By: Shai Benjamin Bernstein, Scott Duke Kominers and George Gonzalez
      Blockchain pioneer Stellar Development Foundation oversees one of the earliest and largest crypto networks (Stellar) and the management of its native token XLM. The foundation partnered with cross-border payments provider MoneyGram to help on and off-ramp... View Details
      Keywords: Blockchain; Cryptocurrency; Payments; Business or Company Management; Networks; Partners and Partnerships; Currency; Entrepreneurship; Technology Industry
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      Bernstein, Shai Benjamin, Scott Duke Kominers, and George Gonzalez. "Stellar Development Foundation." Harvard Business School Case 824-060, July 2024.
      • 2024
      • Working Paper

      The Golden Revolving Door

      By: Ling Cen, Lauren Cohen, Jing Wu and Fan Zhang
      Using both the onset of the US-China trade war in 2018 and the most recent Russia-Ukraine war and associated trade tensions, we show a counterintuitive pattern in global trade. Namely, while the average firm trading with these nations significantly decreases their... View Details
      Keywords: Trade; Business and Government Relations; International Relations
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      Cen, Ling, Lauren Cohen, Jing Wu, and Fan Zhang. "The Golden Revolving Door." NBER Working Paper Series, No. 32621, June 2024.
      • July 2024
      • Article

      The Home State Effect: How Subnational Governments Shape Climate Coalitions

      By: Jonas Meckling and Samuel Trachtman
      Organized business interests often seek to block public interest regulations. But whether firms oppose regulation depends on institutional context. We argue that, in federal systems, sub-national policies and politics can have a home state effect on firms' national... View Details
      Keywords: Local Range; Governing Rules, Regulations, and Reforms; Business and Government Relations
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      Meckling, Jonas, and Samuel Trachtman. "The Home State Effect: How Subnational Governments Shape Climate Coalitions." Governance 37, no. 3 (July 2024): 887–905.
      • June 2024
      • Case

      Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

      By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
      This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details
      Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru
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      Tamayo, Jorge, Rembrand Koning, and Jenyfeer Martinez Buitrago. "Growing Foodology into Latin America's Largest Platform for Virtual Restaurants." Harvard Business School Case 724-393, June 2024.
      • June 2024
      • Module Note

      Value Creation Potential of New Business Models

      By: David J. Collis
      A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details
      Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation
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      Collis, David J. "Value Creation Potential of New Business Models." Harvard Business School Module Note 724-491, June 2024.
      • June 2024
      • Simulation

      Vehicle Lifecycle Emissions Calculator

      By: Mike Toffel, Shirley Lu and George Serafeim
      This Vehicle Lifecycle Emissions Calculator calculates the greenhouse gas emissions over the lifespan of internal combustion engine (ICEs) vehicles, battery electric vehicles (BEVs), and plug-in hybrid electric vehicles (PHEV), including those associated with their... View Details
      Keywords: Decarbonization; Environment; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Environmental Accounting; Environmental Management; Environmental Sustainability; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Climate Change; Transportation; Transportation Industry; Auto Industry; Battery Industry
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      Toffel, Mike, Shirley Lu, and George Serafeim. "Vehicle Lifecycle Emissions Calculator." Harvard Business School Simulation 124-721, June 2024.
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