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  • All HBS Web  (11,278)
    • People  (43)
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  • Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior
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Bucklin, Randolph E., Sunil Gupta, and Sangman Han. "A Brand's Eye View of Response Segmentation in Consumer Choice Behavior." Journal of Marketing Research (JMR) 32, no. 1 (February 1995): 66–74.
  • 2024
  • Book

Deals: The Economic Structure of Business Transactions

By: Guhan Subramanian and Michael Klausner
Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible guide to business deals, designed to maximize value for your side.

Business transactions take widely varying forms—from multibillion-dollar... View Details
Keywords: Negotiation; Contracts
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Subramanian, Guhan, and Michael Klausner. Deals: The Economic Structure of Business Transactions. Harvard University Press, 2024.
  • February 2008 (Revised February 2008)
  • Case

Stanford Graduate School of Business

By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
In fall 2007, Stanford Graduate School of Business (GSB) adopted a new curriculum that it heralded as a "revolutionary change in management education." The new approach aimed at increasing the level and quality of student academic engagement. This case describes the... View Details
Keywords: Experience and Expertise; Higher Education; Curriculum and Courses; Globalization; Leadership Development; Cognition and Thinking; Adaptation; Education Industry; California
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Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "Stanford Graduate School of Business." Harvard Business School Case 308-010, February 2008. (Revised February 2008.)
  • September–October 2017
  • Article

Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures

By: Stefan Dimitriadis, Matthew Lee, Lakshmi Ramarajan and Julie Battilana
This paper examines the critical role of gender in the commercialization of social ventures. We argue that cultural beliefs about what is perceived to be appropriate work for each gender influence how founders of social ventures incorporate commercial activity into... View Details
Keywords: Community; Cultural Beliefs; Social Enterprise; Gender; Local Range; Commercialization; Culture
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Dimitriadis, Stefan, Matthew Lee, Lakshmi Ramarajan, and Julie Battilana. "Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures." Organization Science 28, no. 5 (September–October 2017): 819–839.
  • 2022
  • Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim
The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
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Serafeim, George. Purpose + Profit: How Business Can Lift Up the World. New York: HarperCollins Leadership, 2022.
  • 2021
  • Book

The Emergence of Charismatic Business Leadership

By: Richard S. Tedlow
In The Emergence of Charismatic Business Leadership is an examination of how the role of the business leader in the U.S. has changed from World War II to the present. A small number of high-profile individuals have transformed the face of modern-day leadership,... View Details
Keywords: Charisma; Leadership; Management Skills; Leadership Style; Personal Characteristics; Success
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Tedlow, Richard S. The Emergence of Charismatic Business Leadership. New York: RosettaBooks, 2021.
  • May 9, 2024
  • Article

Business Education Is Broken: Here Are Strategies to Fix It

By: Andrew J. Hoffman
Business schools have lost their way. Students are schooled in a system that, having raised the standard of living for millions of people over centuries, is now facing systemic failures in both the environmental and social domains—failures that market forces cause and,... View Details
Keywords: Education Reform; Business And Society; Climate Change; Equality and Inequality; Environmental Sustainability; Business Education
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Hoffman, Andrew J. "Business Education Is Broken: Here Are Strategies to Fix It." Inspiring Minds (May 9, 2024).
  • 2020
  • Working Paper

Social Networks, Ethnicity, and Entrepreneurship

By: William R. Kerr and Martin Mandorff
We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other... View Details
Keywords: Self-employed; Occupation; Entrepreneurship; Social Entrepreneurship; Industry Clusters; Ethnicity; Immigration; Networks; United States
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Kerr, William R., and Martin Mandorff. "Social Networks, Ethnicity, and Entrepreneurship." Harvard Business School Working Paper, No. 16-042, October 2015. (Revised November 2020. NBER Working Paper Series, No. 21597, September 2015)
  • January 2023
  • Article

Social Networks, Ethnicity, and Entrepreneurship

By: William R. Kerr and Martin Mandorff
We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other... View Details
Keywords: Self-employed; Occupation; Entrepreneurship; Ethnicity; Immigration; Networks
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Kerr, William R., and Martin Mandorff. "Social Networks, Ethnicity, and Entrepreneurship." Journal of Human Resources 58, no. 1 (January 2023): 183–220.
  • Teaching Interest

Field Course: Social Innovation Lab

By: Brian L. Trelstad
Co-taugh with Prof. John Kim
This course provides students an opportunity to use the discipline of entrepreneurial... View Details
Keywords: Innovation and Invention; Social Enterprise
  • March 2023 (Revised April 2023)
  • Case

Independent Governance of Meta’s Social Spaces: The Oversight Board

By: Jesse M. Shapiro, Natalia Rigol, Benjamin N. Roth and William R. Kerr
Julie Owono is a member of the Oversight Board, an outside entity with the authority to make binding decisions on tricky moderation questions for Meta's companies. She considers the Board's impact, and its future. View Details
Keywords: Business and Government Relations; Social Media; Fairness; Governing and Advisory Boards; Technology Industry; Communications Industry
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Shapiro, Jesse M., Natalia Rigol, Benjamin N. Roth, and William R. Kerr. "Independent Governance of Meta’s Social Spaces: The Oversight Board." Harvard Business School Case 823-111, March 2023. (Revised April 2023.)
  • September 2018
  • Article

When and Why Randomized Response Techniques (Fail to) Elicit the Truth

By: Leslie K. John, George Loewenstein, Alessandro Acquisti and Joachim Vosgerau
By adding random noise to individual responses, randomized response techniques (RRTs) are intended to enhance privacy protection and encourage honest disclosure of sensitive information. Empirical findings on their success in doing so are, however, mixed. In nine... View Details
Keywords: Truth-telling; Lying; Privacy; Information Disclosure; Survey Research; Surveys; Attitudes; Behavior
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John, Leslie K., George Loewenstein, Alessandro Acquisti, and Joachim Vosgerau. "When and Why Randomized Response Techniques (Fail to) Elicit the Truth." Organizational Behavior and Human Decision Processes 148 (September 2018): 101–123.
  • 2011
  • Article

Bias in Search Results?: Diagnosis and Response

By: Benjamin Edelman
I explore allegations of search engine bias, including understanding a search engine's incentives to bias results, identifying possible forms of bias, and evaluating methods of verifying whether bias in fact occurs. I then consider possible legal and policy responses,... View Details
Keywords: Prejudice and Bias; Motivation and Incentives; Outcome or Result; Markets; Legal Liability; Policy; Search Technology; Performance Evaluation; Governing Rules, Regulations, and Reforms
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Edelman, Benjamin. "Bias in Search Results?: Diagnosis and Response." Indian Journal of Law and Technology 7 (2011): 16–32.
  • June 2017
  • Article

The Social Trajectory of a Finance Professor and the Common Sense of Capital

By: Marion Fourcade and Rakesh Khurana
This paper traces the career of Michael Jensen, a Chicago finance PhD turned Harvard Business School professor to reveal the intellectual and social conditions that enabled the emergence and institutionalization of what we call the “neoliberal common sense of capital,”... View Details
Keywords: Executive Pay; The Firm; Michael Jensen; Neo-Liberalism; Shareholder Value; Agency Theory; Corporate Governance; Executive Compensation; Business and Shareholder Relations; Transformation
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Fourcade, Marion, and Rakesh Khurana. "The Social Trajectory of a Finance Professor and the Common Sense of Capital." History of Political Economy 49, no. 2 (June 2017): 347–381.
  • January 2015 (Revised April 2015)
  • Case

Zeal: Launching Personalized and Social Learning

By: John J-H Kim and Christine S. An
Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details
Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning
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Kim, John J-H, and Christine S. An. "Zeal: Launching Personalized and Social Learning." Harvard Business School Case 315-052, January 2015. (Revised April 2015.)
  • Article

Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe
This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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Raffaelli, Ryan, and Ryann Noe. "Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores." Administrative Science Quarterly (in press). (Pre-published online May 3, 2025.)
  • Article

Olfactory Cues from Romantic Partners and Strangers Moderate Women's Responses to Stress

By: Marlise Hofer, Hanne Collins, Ashley V. Whillans and Frances Chen
The scent of another person can activate memories, trigger emotions, and spark romantic attraction; however, almost nothing is known about whether and how human scents influence responses to stress. In the current study, 96 women were randomly assigned to smell one of... View Details
Keywords: Interpersonal Communication; Personal Characteristics; Perception
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Hofer, Marlise, Hanne Collins, Ashley V. Whillans, and Frances Chen. "Olfactory Cues from Romantic Partners and Strangers Moderate Women's Responses to Stress." Journal of Personality and Social Psychology 114, no. 1 (January 2018): 1–9. (Lead Article.)
  • November 2020 (Revised March 2022)
  • Teaching Note

Social Salary Setting at Spiber

By: Ashley Whillans and John Beshears
Teaching Note for HBS Case No. 920-050. The case tells the story of Spiber, a Japanese technology start-up company. To reflect the company’s values, the leadership team implemented a new and unique salary-setting process: each employee had the authority to choose their... View Details
Keywords: Compensation; General Management; Employee Benefits; Incentives; Motivation; Compensation and Benefits; Fairness; Motivation and Incentives; Management; Happiness; Negotiation; Cross-Cultural and Cross-Border Issues; Japan
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Whillans, Ashley, and John Beshears. "Social Salary Setting at Spiber." Harvard Business School Teaching Note 921-014, November 2020. (Revised March 2022.)
  • June 2011
  • Case

Fighting a Dangerous Financial Fire: The Federal Response to the Crisis of 2007-2009

By: David Moss and Cole Bolton
By the summer of 2009, many observers concluded that a catastrophic financial collapse- which seemed all but imminent the previous fall and winter - had been averted. Although the recession had still yet to be declared over and the economy's footing remained far from... View Details
Keywords: Business Cycles; Economic Slowdown and Stagnation; Financial Crisis; Financial Institutions; Financial Markets; Financial Strategy; Policy; Knowledge Acquisition
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Moss, David, and Cole Bolton. "Fighting a Dangerous Financial Fire: The Federal Response to the Crisis of 2007-2009." Harvard Business School Case 711-104, June 2011.
  • July 2019
  • Case

Piramal Foundation: The Business of Philanthropy

By: Vikram Gandhi and Mahima Rao-Kachroo
The Piramal Foundation was launched by diversfied Indian conglomerate, the Piramal Group, to improve the healthcare services and quality of education of India’s economically and socially disadvantaged. The foundation operates under three verticals—‘Piramal Foundation... View Details
Keywords: Social Enterprise; Philanthropy and Charitable Giving; Education; Health Care and Treatment; Performance Improvement; Growth and Development Strategy; Education Industry; Health Industry; India
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Gandhi, Vikram, and Mahima Rao-Kachroo. "Piramal Foundation: The Business of Philanthropy." Harvard Business School Case 520-011, July 2019.
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