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Terms of Use | HBS Online

. 1. Introduction; Changes Please read these Terms of Use and the other Agreements described immediately below before registering for, accessing or using any portion of the Harvard Business School Online... View Details

January 2014 (Revised December 2014)
Case

GenapSys: Business Models for the Genome

By: Richard G. Hamermesh, Joseph B. Fuller and Matthew Preble

GenapSys, a California-based startup, was soon to release a new DNA sequencer that the company's founder, Hesaam Esfandyarpour, believed was truly revolutionary. The sequencer would be substantially less expensive—potentially costing just a few thousand dollars—and... View Details

Keywords: DNA Sequencing; Life Sciences; Business Model; Innovation ＆ Entrepreneurship; Health Care and Treatment; Genetics; Business Strategy; Biotechnology Industry; Pharmaceutical Industry; Technology Industry; Health Industry; Medical Devices and Supplies Industry; United States

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21 Oct 2009
News

Mix Up Your Wardrobe - Online

Keywords: Jame Reinhart, MBA '09, Chris Homer, MBA '09; News, Library, Internet, and Other Services; Information

September 2006
Tutorial

Management Control Process - Online Tutorial

By: David F. Hawkins

Introduces the Management Control Process by detailing its six components: 1) the management control environment, 2) organizational structure and responsibilities, 3) information and communication, 4) management control systems, 5) incentives, and 6) monitoring.... View Details

Keywords: Communication; Information; Business or Company Management; Management Practices and Processes; Organizations; Mission and Purpose; Organizational Structure; Behavior; Motivation and Incentives; System

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31 Jan 2020
News

Study: Most Consumers “Care Little” About Occupational Licenses, Prefer Online Reviews

01 Feb 2001
News

HBS and Stanford in Online Collaboration

HBS and Stanford University are teaming up to explore online executive management education. The new collaboration between these pioneers in electronic learning is designed to create a distribution platform for nondegree courses.... View Details

Keywords: HBS Interactive; e-learning; Colleges, Universities, and Professional Schools; Educational Services

December 2017
Teaching Note

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr and Alexis Brownell

Teaching Note for HBS No. 817-095. View Details

Keywords: Turkey; Internet; Online Ordering; Restaurants; Big Data; Entrepreneurship; Analytics and Data Science; Internet and the Web; Growth and Development Strategy; Food and Beverage Industry; Turkey

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Article

Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

By: Iavor Bojinov and Somit Gupta

In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details

Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation

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Corporate Training Programs | HBS Online

video Leaders from Athena Health describe how they were able to apply the course concepts directly to their business and the usability of the HBS Online course platform. Why Work with Us? HBS Online’s... View Details

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy

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In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details

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Employer Reimbursement Options | HBS Online

How to Talk to Your Employer About Getting Reimbursed for a Course Are you a working professional interested in enrolling in a Harvard Business School Online course? Many employers support their staff in... View Details

27 Apr 2015
News

HBX, HBS’s Online Education Initiative, Announces Agreement with Amherst College

April 2011 (Revised February 2015)
Course Overview Note

The Online Economy: Strategy and Entrepreneurship — Course Architecture Note

By: Peter Coles and Benjamin Edelman

This note provides an overview of the Harvard Business School course "The Online Economy: Strategy and Entrepreneurship." It covers the framework for the course, key principles within each course module, and a synopsis of each case, along with the lessons the case is... View Details

Keywords: Business Model; Business Plan; Business Education; Curriculum and Courses; Entrepreneurship; Business Strategy; Information Technology; Internet and the Web

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Payment and Financial Aid - HBS Online

enrollment deadline. At this time, Harvard Business School Online cannot accept: Checks Veterans Affairs Benefits (please see our Grants section for details on military grants) Awards or payments from... View Details

April 2015
Teaching Note

International Macroeconomics — An Online Tutorial

By: Laura Alfaro and Elizabeth A. Meyer

This is the Teaching Note to accompany "International Macroeconomics", HBS Tutorial 715-702. View Details

Keywords: International Macroeconomics; International Economy; Current Account; Unemployment; Inflation; Monetary Policy; Fiscal Policy; Gdp; Macroeconomics; Money; Business Cycles; Inflation and Deflation; Trade

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April 2011
Case

Online Portals: Searching and Shaping Opportunities

The case illustrates the strategic history of the internet portal business. View Details

Keywords: Business History; Opportunities; Strategy; Internet and the Web; Web Services Industry

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November 2014
Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively

Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details