Online Business - Publications - Faculty & Research

August 2015
Case

Whistle Sports: An Online Sports Network for Millennials

By: Robert F. Higgins and Christine Snively

By January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on YouTube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and... View Details

Keywords: Technology; Internet; Websites; Technology Networks; Sports; Entrepreneurship; Information Infrastructure; Business Startups

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31 Jan 2020
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Study: Most Consumers “Care Little” About Occupational Licenses, Prefer Online Reviews

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Terms of Use - HBS Online

(11 August 2024) 1. Introduction; Changes Please read these Terms of Use and the other Agreements described immediately below before registering for, accessing or using any portion of the Harvard Business School View Details

Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details

20 Feb 2014
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Online Patient Reviews: 6 Strategies For Doctors

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Certificates, Credentials, & Credits | HBS Online

executives at industry-leading companies. In a nutshell, HBS Online allows us to meet our business needs in real time. Morten Lindholst Vice President Global Talent & Leadership Development, Vestas Our... View Details

01 Feb 2001
News

HBS and Stanford in Online Collaboration

HBS and Stanford University are teaming up to explore online executive management education. The new collaboration between these pioneers in electronic learning is designed to create a distribution platform for nondegree courses.... View Details

Keywords: HBS Interactive; e-learning; Colleges, Universities, and Professional Schools; Educational Services

27 Apr 2015
News

HBX, HBS’s Online Education Initiative, Announces Agreement with Amherst College

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy

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Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

By: Iavor Bojinov and Somit Gupta

In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details

Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation

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Corporate Training Programs | HBS Online

video Leaders from Athena Health describe how they were able to apply the course concepts directly to their business and the usability of the HBS Online course platform. Why Work with Us? HBS Online’s... View Details

10 Mar 2014
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Retail Woes: The Impact Of Online Shopping

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Employer Reimbursement Options | HBS Online

How to Talk to Your Employer About Getting Reimbursed for a Course Are you a working professional interested in enrolling in a Harvard Business School Online course? Many employers support their staff in... View Details

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Payment and Financial Aid - HBS Online

enrollment deadline. At this time, Harvard Business School Online cannot accept: Checks Veterans Affairs Benefits (please see our Grants section for details on military grants) Awards or payments from... View Details