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      • August 2019
      • Case

      Twiggle: E-commerce with Semantic Search

      By: Shane Greenstein and Danielle Golan
      Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
      Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
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      Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
      • July 2019
      • Case

      Four Products: Predicting Diffusion (2019)

      By: John Gourville
      One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
      Keywords: Diffusion Processes; Product Adoption; Marketing; Forecasting and Prediction; Demand and Consumers; Product; Adoption; Product Launch
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      Gourville, John. "Four Products: Predicting Diffusion (2019)." Harvard Business School Case 520-012, July 2019.
      • July–August 2019
      • Article

      Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions

      By: Yanhua Bird, Jodi L. Short and Michael W. Toffel
      Exploitive working conditions have spurred companies to pressure their suppliers to adopt labor codes of conduct and to conform their labor practices to the standards set forth in those codes. Yet little is known about whether organizational structures such as codes... View Details
      Keywords: Organization Theory; Economic Sociology; Social Responsibility; Sustainability; Auditing; Process Improvement; Organizational Structure; Corporate Social Responsibility and Impact; Supply Chain; Labor; Working Conditions
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      Bird, Yanhua, Jodi L. Short, and Michael W. Toffel. "Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions." Organization Science 30, no. 4 (July–August 2019): 847–867. (Best Paper Award at ComplianceNet Conference 2019, 2020 Responsible Research in Management Award Finalist.)
      • Article

      How B2B Companies Can Win Back Customers They've Lost

      By: Frank V. Cespedes and León Poblete
      Most research and training in sales focus on acquiring new customers. But winning back previous customers is increasingly important: mergers, choice in supply chains, and uncertainty about trade wars mean that B2B customers are constantly re-evaluating relationships... View Details
      Keywords: B2B; Customer Reacquisition; Customer Relationship Management
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      Cespedes, Frank V., and León Poblete. "How B2B Companies Can Win Back Customers They've Lost." Harvard Business Review (website) (June 3, 2019).
      • June 2019
      • Article

      Learning to Become a Taste Expert

      By: Kathryn A. Latour and John A. Deighton
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore... View Details
      Keywords: Learning; Experience and Expertise; Analysis; Perception
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      Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Journal of Consumer Research 46, no. 1 (June 2019): 1–19.
      • May 2019
      • Background Note

      Founders' Agreements

      By: Shikhar Ghosh, Shweta Bagai and Sanchali Pal
      Crafting a Founders’ Agreement is an important component of startup infrastructure as it documents a complex set of decisions that build a company’s roots. Its four key elements are: roles and responsibilities, rights (decision rights, rewards, position on board),... View Details
      Keywords: Founders' Agreements; Team Management; Contingency Planning; Business Startups; Equity; Entrepreneurship
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      Ghosh, Shikhar, Shweta Bagai, and Sanchali Pal. "Founders' Agreements." Harvard Business School Background Note 819-143, May 2019.
      • 2019
      • Article

      Can Big Data Improve Firm Decision Quality? The Role of Data Quality and Data Diagnosticity

      By: Maryam Ghasemaghaei and Goran Calic
      Anecdotal evidence suggests that, despite the large variety of data, the huge volume of generated data, and the fast velocity of obtaining data (i.e., big data), quality of big data is far from perfect. Therefore, many firms defer collecting and integrating big data as... View Details
      Keywords: Big Data; Analytics and Data Science; Decisions; Quality
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      Ghasemaghaei, Maryam, and Goran Calic. "Can Big Data Improve Firm Decision Quality? The Role of Data Quality and Data Diagnosticity." Decision Support Systems 120 (2019): 38–49.
      • April 2019
      • Technical Note

      A Note on Boards in VC-Backed Ventures

      By: Shikhar Ghosh, Ramana Nanda, Suraj Srinivasan and Terrence Shu
      What is the value of a Board, and why does a company need one? The note documents the formal role of a Board of Directors as going beyond simply acting as legal representation of corporate ownership. Moreover, this role changes as the company moves through different... View Details
      Keywords: Founders; Business Startup; Board; Board Of Directors; Business Startups; Governing and Advisory Boards; Venture Capital; Entrepreneurship
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      Ghosh, Shikhar, Ramana Nanda, Suraj Srinivasan, and Terrence Shu. "A Note on Boards in VC-Backed Ventures." Harvard Business School Technical Note 819-128, April 2019.
      • March 2019
      • Case

      Wattpad

      By: John Deighton and Leora Kornfeld
      How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details
      Keywords: Platform Businesses; Creative Industries; Publishing; Data Science; Machine Learning; Collaborative Filtering; Women And Leadership; Managing Data Scientists; Big Data; Recommender Systems; Digital Platforms; Information Technology; Intellectual Property; Analytics and Data Science; Publishing Industry; Entertainment and Recreation Industry; Canada; United States; Philippines; Viet Nam; Turkey; Indonesia; Brazil
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      Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
      • March 2019
      • Case

      Dabur India: Growing Professional Management from Family Roots

      By: Suraj Srinivasan, Namrata Arora and Jonah Goldberg
      The case opens in December of 2018, with Sunil Duggal, the CEO of Dabur India (a multinational consumer goods conglomerate with a focus in Ayurvedic products) contemplating who should succeed him at the head of the company. The new CEO will have been the first since... View Details
      Keywords: Family Business; Management Succession; Multinational Firms and Management; Business Growth and Maturation
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      Srinivasan, Suraj, Namrata Arora, and Jonah Goldberg. "Dabur India: Growing Professional Management from Family Roots." Harvard Business School Case 119-089, March 2019.
      • March–April 2019
      • Article

      A Recombination-Based Internationalization Model: Evidence from Narayana Health's Journey from India to the Cayman Islands

      By: Budhaditya Gupta and Tarun Khanna
      Internationalizing firms often find developing host-country resources challenging as they simultaneously attempt to replicate the resources that worked well in their home country and adapt them to fit the context of the host country. On the basis of a longitudinal... View Details
      Keywords: Recombination; Internationalization; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Health Care and Treatment; India; Cayman Islands
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      Gupta, Budhaditya, and Tarun Khanna. "A Recombination-Based Internationalization Model: Evidence from Narayana Health's Journey from India to the Cayman Islands." Organization Science 30, no. 2 (March–April 2019): 405–425.
      • 2019
      • Book

      Becoming a Manager: How New Managers Master the Challenges of Leadership

      By: Linda A. Hill
      In your career, or anyone's, there is one transition that stands out as the most crucial—going from individual contributor to competent manager.

      New managers have to learn how to lead others rather than do the work themselves, to win trust and respect, to... View Details
      Keywords: Management; Leadership; Leadership Development; Management Skills; Learning
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      Hill, Linda A. Becoming a Manager: How New Managers Master the Challenges of Leadership. 2nd ed., Boston: Harvard Business Review Press, 2019.
      • March–April 2019
      • Article

      Operational Transparency: Make Your Processes Visible to Customers and Your Customers Visible to Employees

      By: Ryan W. Buell
      Conventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are partitioned away from the operation, they are less likely to fully understand and appreciate the work going on behind the... View Details
      Keywords: Operational Transparency; Customers; Services; Operations; Customer Focus and Relationships; Employees; Customer Satisfaction; Behavior; Service Industry
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      Buell, Ryan W. "Operational Transparency: Make Your Processes Visible to Customers and Your Customers Visible to Employees." R1902H. Harvard Business Review 97, no. 4 (March–April 2019): 102–113.
      • March 2019
      • Article

      When Does Advice Impact Startup Performance?

      By: Aaron Chatterji, Solène Delecourt, Sharique Hasan and Rembrand Koning
      Why do some entrepreneurs thrive while others fail? We explore whether the advice entrepreneurs receive about managing their employees influences their startup's performance. We conducted a randomized field experiment in India with 100 high-growth technology firms... View Details
      Keywords: Entrepreneurial Management; Field Experiment; Peer Effects; Entrepreneurial Ecosystems; Advice; Management Style; Management Practices and Processes; Knowledge Dissemination; Entrepreneurship; Performance; India
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      Chatterji, Aaron, Solène Delecourt, Sharique Hasan, and Rembrand Koning. "When Does Advice Impact Startup Performance?" Strategic Management Journal 40, no. 3 (March 2019): 331–356.
      • February 2019
      • Technical Note

      Can Multiunit Organizations Remain Agile as They Grow?

      By: Tatiana Sandino
      This note discusses how multiunit organizations incorporate flexibility into their management control systems, some by authorizing all or a select number of their dispersed units to make input and process decisions, some by investing in data-analytic technologies to... View Details
      Keywords: Management Control Systems; Flexibility; Management Systems; Business Units; Decision Making
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      Sandino, Tatiana. "Can Multiunit Organizations Remain Agile as They Grow?" Harvard Business School Technical Note 119-067, February 2019.
      • January 2019
      • Case

      Data.gov (Abridged)

      By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
      This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
      Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States
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      Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov (Abridged)." Harvard Business School Case 619-043, January 2019.
      • 2019
      • Chapter

      Daring to Understand and Change Thinking

      By: G. Zaltman
      Jagdish Sheth's many outstanding qualities and contributions to management and society in general share a common theme. He dares to think deeply and challenges his own and others' thoughts. The larger lesson he provides, and the focus of this essay, is the need for... View Details
      Keywords: Cognition and Thinking; Change; Management Practices and Processes
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      Zaltman, G. "Daring to Understand and Change Thinking." Chap. 2 in Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, edited by Atul Parvatiyar and Rajendra Sisodia. SAGE Publications India, 2019.
      • December 2018 (Revised June 2019)
      • Case

      Wolfgang Puck: Setting the Table for the Future

      By: Boris Groysberg and Matthew G. Preble
      Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate... View Details
      Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Consumer Products Industry
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      Groysberg, Boris, and Matthew G. Preble. "Wolfgang Puck: Setting the Table for the Future." Harvard Business School Case 419-001, December 2018. (Revised June 2019.)
      • December 2018 (Revised May 2019)
      • Case

      Darling Ingredients International

      By: David E. Bell and Natalie Kindred
      Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice... View Details
      Keywords: Darling; Ingredients; Stuewe; Rendering; Animal Byproducts; Used Cooking Oil; UCO; Diamond Green Diesel; DGD; Valero; Renewable Diesel; Biofuel; Recycling; Carbon; LCFS; Blend; Blender; Strategy; Corporate Strategy; Renewable Energy; Food; Agribusiness; Expansion; Diversification; Growth Management; Technological Innovation; Policy; Government Legislation; Agriculture and Agribusiness Industry; Energy Industry; Food and Beverage Industry; United States; Louisiana; California; Texas
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      Bell, David E., and Natalie Kindred. "Darling Ingredients International." Harvard Business School Case 519-048, December 2018. (Revised May 2019.)
      • November 2018
      • Case

      Governance Transition at Anadolu Group

      By: Paul M. Healy and Esel Y. Cekin
      Kamil Yazici and Izzet Ozilhan founded and built Anadolu Group Holding—a family business that grew into a multi-billion-dollar regional powerhouse. For 57 years they were equal partners in running the company. They then handed over a leadership role to a next... View Details
      Keywords: Family-managed Business; Professionally-run Company; Second-generation; Third-generation; Governance; Governance Changes; Succession Planning; Corporate Culture; Shareholders; Board Of Directors; Long-term Sustainability; Conglomerate; Family Business; Corporate Governance; Change Management; Management Succession; Leadership; Transition; Organizational Structure; Consumer Products Industry; Turkey; Central Asia; Middle East
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      Healy, Paul M., and Esel Y. Cekin. "Governance Transition at Anadolu Group." Harvard Business School Case 119-048, November 2018.
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