Interactive Communication - Publications - Faculty & Research

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

be digitized, distribution is nearly free. Second, online interactions reduce the need for travel. The reduction in search costs on the internet follows directly from the other lower costs. If communication... View Details

Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology

17 Jun 2011
HBS Case

KFC’s Explosive Growth in China

humble. "There's no room for ego," Su explained in the case. "China doesn't have the same culture of individualism that is present in the United States." Su's strategy was that KFC "would not be seen as a foreign presence but as part of the... View Details

Keywords: by Maggie Starvish; Food & Beverage

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

identity and reputation from unjust attacks. And the firm as a whole needs a similar defensive capacity for its dealings with hostile competitive firms, community groups, or governmental agencies. The defending and learning drives can... View Details

Keywords: by Paul Lawrence & Nitin Nohria

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

the company has built over time, which is largely embedded in its software code libraries. This base is critical to internal innovation, as it makes product development more efficient and powerful. Additionally, it spawns external innovation, in Microsoft's large View Details

Keywords: by Sean Silverthorne

02 Jul 2013
First Look

First Look: July 2

organization, why men believe women are more emotionally intelligent, and the challenges female directors of corporations face in interacting with their male counterparts. 2006 pub Who Lives in the C-Suite? Organizational Structure and... View Details

Keywords: Anna Secino

25 Oct 2016
First Look

October 25, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51775 Managers' Cultural Background and Disclosure Attributes By: Brochet, Francois, Gregory S. Miller, Patricia Naranjo, and Gwen Yu Abstract—We examine how a manager’s ethnic cultural background affects managers’ View Details

Keywords: Sean Silverthorne

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

people who are very unlike you." The Difference Between Saying And Doing As former marketing manager for female shaving products at Gillette, Avery often utilized principles of "design thinking," moving beyond surveys and focus groups to do ethnographic research into... View Details

Keywords: by Michael Blanding

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

a traditional business—the gym—into an $8 billion digital offering that pulled in more than $700 million in revenue during the last fiscal year. Foley credits the magic of today’s technology, including software, data, and communication... View Details

Keywords: by Dina Gerdeman

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

the Interactive Advertising Bureau uses three methods to value the contribution of the advertising-supported Internet to the U.S. economy: Employment value. The Internet employs 1.2 million people directly to conduct advertising and... View Details

Keywords: by John Quelch; Advertising; Publishing

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

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Educators

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16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the world's largest advertising and marketing-services firms, describes the $4 billion spent last year as "chicken feed." What he finds interesting about the Web is the impact it is having on the wider area of communication... View Details

Keywords: by Susan Young

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Citation

Educators

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02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

listen and communicate poorly, make cross-cultural gaffes, fail to respond effectively to hardball styles, and so on. One of the most common tactical errors arises when people become fixated on their bargaining "positions"... View Details

Keywords: by Martha Lagace

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

what’s the best way for managers to communicate financial information to shareholders? “People who want to have advanced roles in enterprise confront financial questions more and more, and they have to be more fluent in the financial... View Details

Keywords: by Dina Gerdeman

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

interactions might be more suitable for delayed communication platforms, like email, which allows team members time to think and prioritize before responding. Other topics might require instant View Details

Keywords: by Tsedal Neeley

13 Aug 2021
Research & Ideas

Managers, Here’s How to Bond with New Hires Remotely

onboarding more permanent talent remotely. "It’s a phenomenon that is catching on." “Our results are encouraging, as they suggest that opportunities for brief informal and synchronous interactions with senior members can enhance a new... View Details

Keywords: by Lane Lambert

26 Mar 2006
Research & Ideas

The Office of Strategy Management

distinct advantage. These organizations have found ways to describe and communicate their strategies using powerful and tested approaches. They have recognized the need to make strategy execution a recognized competency of the... View Details

Keywords: by Martha Lagace

25 Jul 2005
Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

into these questions, we studied four organizations selected to reflect a wide range of attributes—for-profit and nonprofit, large and small, North American and European. We asked people to indicate how often they had work-related View Details

Keywords: by Tiziana Casciaro & Miguel Sousa Lobo

23 May 2023
Research & Ideas

Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'

12-hour shifts as maître d’ at the Beverly Hills Hotel’s Polo Lounge, felt obligated to work just as hard and to be pragmatic in his goals. (“How are you going to support yourself? How are you going to support other people?”) That meant higher education—first at View Details

Keywords: by Christina Pazzanese, Harvard Gazette

18 Aug 2003
Research & Ideas

How New Managers Become Great Managers

socialization (personal integrity, high energy level, and a drive to lead), much of leadership is learned.2 Management is primarily learned from on-the-job experiences—by doing, observing, and interacting with others. As unsettling as it... View Details

Keywords: by Linda Hill

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