Publications

Article

Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?

By: Thales S. Teixeira and Sunil Gupta

This case study discusses the options that brick-and-mortar retailers can use to combat the negative consequences of 'showrooming.' View Details

Keywords: Showrooming; E-commerce; Retail Industry

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December 2017 (Revised March 2019)
Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart

Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details

February 2021 (Revised March 2021)
Supplement

Arçelik: COVID-19 Fueled Omnichannel Growth (B)

By: Ayelet Israeli and Fares Khrais

Keywords: Household Appliances; Consumer Electronics; E-commerce

November 2019 (Revised October 2022)
Case

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez

Keywords: Internet; Nike; Adidas; E-commerce

November 2019
Teaching Note

JD: Envisioning the Future of Retail (A) and (B)

By: Feng Zhu and Shirley Sun

Teaching Note for HBS Nos. 618-051 and 619-079. View Details

Keywords: E-commerce

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

future research, please consider the following questions, and share your thoughts in the comments section: What are the benefits and the pitfalls of a firm taking on the role of curator in its marketing functions? What are some e-commerce... View Details

Keywords: by Carmen Nobel

May 2024
Case

Naked Wines: The Profit vs. Growth Decision

By: Benjamin C. Esty and Edward A. Meyer

Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

just in the technology. E-commerce was one tiny manifestation on the Web; it's another mail-order business that happens to go through the Internet. That's not a transforming phenomenon at all. What is transforming, however, is the way... View Details

Keywords: by Staff

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

maximizing joint gain. Also important is how each transaction enhances—or compromises—one's reputation for treating other people. Reputation is relevant, of course, only when people are known and past relationships are remembered. Yet even in View Details

Keywords: by Michael Wheeler

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

for online retailers. Companies should use the data they collect from digital interactions to learn about these new customers: How do the new e-commerce customers compare to the pre-pandemic ones? Are they buying the same products at the... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

12 Oct 2006
First Look

First Look: October 12, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806086 Comergent Technologies Inc.: Enterprise E-Commerce Harvard Business School Case 505-016 BP's IR director has begun a program to use information regarding external views... View Details

Keywords: Sean Silverthorne

November 2013
Article

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella

Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details

Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States

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03 Jan 2017
First Look

January 3, 2017

MyTime Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book... View Details

Keywords: Carmen Nobel

30 Mar 2010
First Look

First Look: March 30

stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch into new arenas, for example, build Google into a portal like Yahoo or MSN; extend Google's role in... View Details

Keywords: Sean Silverthorne

03 Nov 2015
First Look

November 3, 2015

516-013 Vita: Cosmetics in the Nordics Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an View Details

Keywords: Sean Silverthorne

November 2014 (Revised January 2017)
Case

Micromax: Scaling the Largest Indian Mobile Handset Company

By: Ranjay Gulati, Rachna Tahilyani and Alicia DeSantola

It is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product... View Details

Keywords: Mobile; Scaling; Indian Software Development; Consumer Behavior; Management Turnover; Mobile and Wireless Technology; Management; E-commerce; Technology Industry; Telecommunications Industry; India

2016
Working Paper

Designing Online Marketplaces: Trust and Reputation Mechanisms

By: Michael Luca

Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central... View Details

Keywords: Trust; E-commerce; Market Design