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  • November 1998 (Revised November 2001)
  • Case

BMW AG: The Digital Car Project (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details
Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry
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  • June 1998 (Revised January 2000)
  • Case

Egghead.com

By: Jeffrey F. Rayport
Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Retail Industry
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  • Forthcoming
  • Article

Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

By: Rebecca Karp and Siobhan O'Mahony
Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Health Industry; Technology Industry
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  • Teaching Interest

Driving Digital Strategy

By: Felix Oberholzer-Gee

Technology, like a relentless force of nature, is reshaping industries at an unprecedented pace. It poses a threat to those who resist and fail to adapt. But it also presents unparalleled opportunities to those audacious enough to harness its... View Details

  • Teaching Interest

Harvard Business Analytics Program: Operations and Supply Chain Management

By: Dennis Campbell
Digital technologies and data analytics are radically changing the operating model of an organization and how it connects to its broader supply chain and ecosystem. This course emphasizes managing product availability, especially in a context of rapid product... View Details
  • Article

Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe
This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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  • Teaching Interest

Overview

By: Ethan S. Bernstein
Professor Bernstein currently teaches a second-year MBA course in Managing Human Capital (MHC). He is also the faculty chair for the Harvard Business School Online Developing Yourself as a Leader course and teaches in a variety of executive education... View Details
Keywords: Leadership; Leadership Development; Leadership Style; Innovation Leadership; Management Practices and Processes; Management Succession; Management Style; Management Systems; Management Teams; Managerial Roles; Organizations; Organizational Culture; Organizational Design; Organizational Structure; Mission and Purpose; Organizational Change and Adaptation; Performance; Information Technology; Strategy; Human Resources; Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing
  • Research Summary

Overview

By: Ethan S. Bernstein
I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details
Keywords: Privacy; Transparency; Productivity; Field Experiments; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Performance; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Satisfaction; North America; Europe; Asia; China; Japan; Latin America
  • Research Summary

Overview

By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
  • Research Summary

Overview

By: Kris Johnson Ferreira
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
  • Research Summary

Research Summary

By: Leslie A. Perlow

There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

  • Research Summary

The Unexpected Effects of Workplace Connectivity

By: Ethan S. Bernstein

While investigating how workplace transparency and privacy shape organizational behavior and performance, I wondered about the related effects of workplace connectivity. As new digital tools and organizational forms make it far easier for employees to communicate... View Details

Keywords: Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Organizations; Organizational Design; Organizational Structure; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Communication
  • Research Summary

The Unexpected Effects of Workplace Transparency

By: Ethan S. Bernstein

Workplace transparency provides a foundation for learning and control, and therefore for satisfaction and productivity. Yet my research shows that an obsession with transparency-enhancing tools and structures can backfire, producing the unintended consequences of... View Details

Keywords: Transparency; Privacy; Productivity; Field Experiments; Organizational Design; Organizational Structure; Behavior; Social and Collaborative Networks; Human Resources; Leadership; United States; Europe; China; Japan
  • Research Summary

Workforce Change

By: Sandra J. Sucher

This research encompasses layoffs, furloughs and restructuring, global practices that affect millions of employees and thousands of companies every year. In this work I aim to replace bad practice that damages trust with good (or at least better) practice through... View Details

Keywords: Layoffs; Leadership And Change Management; Global Innovation; Strategic Decision Making; Multinational Corporations; Organizational Change and Adaptation; United States; France; Germany; Hungary; Finland; United Kingdom; Netherlands; China; Japan; Brazil

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