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  • 01 Sep 2023
  • News

Returning to the Roots

going to a tasting at a store, for example. The in-person, human connection is ultimately what we want to establish, but first they need to know that we exist. It’s a good exercise to be able to communicate our story in a few short... View Details
Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 20 Sep 2017
  • Research & Ideas

The Three Types of Leaders Who Create Radical Change

demonstrate that the status quo is not acceptable and to mobilize others, agitators thus need to communicate in a manner that ensures grievances are shared and collective and not seen as irrelevant.” "If you do not innovate and have... View Details
Keywords: by Carmen Nobel
  • 29 Jan 2018
  • Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

family members, emergency response teams, rescue workers, and reporters poured into the vicinity. Meanwhile, the Chilean mining community dispatched experts, drilling machines, and bulldozers. At the request of President Pinera, Codelco,... View Details
Keywords: by Amy C. Edmondson; Mining
  • Web

Loan Reduction - Entrepreneurship

reserve the right to restructure or discontinue the Program as necessary. ELIGIBILITY You may be eligible for one-time loan reduction based on your application if you: Are a second-year MBA student graduating in May 2025, and you are in good academic and View Details
  • May 2020
  • Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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  • 01 Dec 2019
  • News

Bridging the Gap

centers on a citywide effort to improve public education, led in part by an alliance of 50 business and community leaders. This focus on education is a new one for the partnership, which has historically worked on economic development.... View Details
Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government
  • Web

Financial Accounting Online Course | HBS Online

understand financial statements and communicate financial results. My job is project-based, and I'm currently leading the operational functions of a system-wide IT implementation, a project that affects the daily work of a few thousand... View Details
  • 14 Mar 2018
  • Research & Ideas

Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt

Blair Storie-Johnson Are you anxious about an upcoming job interview, public speaking engagement, or any other high-pressure workplace situation? Here’s a weird but now research-supported tip: Try taking a whiff of your sweetheart’s sweaty t-shirt. A recent... View Details
Keywords: by Carmen Nobel
  • 16 Mar 2009
  • Working Paper Summaries

Running Out of Numbers: Scarcity of IP Addresses and What To Do About It

Keywords: by Benjamin Edelman; Communications; Communications; Communications
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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  • Web

Team - Entrepreneurship

Director of Rock and Foundry Thara Pillai, Director Emily Cronin, Associate Director LAURIE BISHOP, ASSOCIATE DIRECTOR MARY ROSE SAINT-CYR, COMMUNITY MANAGER- ALUMNI PROGRAMS Ben McLarey, Community Manager... View Details
  • Portrait Project

Alan Xie

by someone else’s Yellow Peril. I signed my oath of office wielding the collective hopes of a generation of immigrants, forcing us ceaselessly forward into a more inclusive future. Representing my community is my moral imperative. I have... View Details
  • 28 Feb 2018
  • Sharpening Your Skills

Master the Team Meeting

take less than 15 minutes. Solicit agenda items, prepare agenda, communicate agenda. Long slide decks and spreadsheets created just for the meeting is a total waste of time. If those materials already exist and can add value to the... View Details
Keywords: by Julia Austin
  • January 2009
  • Supplement

KPMG (B): Risk and Reform

By: Robert G. Eccles and Eliot Sherman
Under the leadership of Tim Flynn, Chairman and CEO of KPMG, the firm made a number of changes in compensation, governance, and culture in order to address the underlying reasons for actions that occurred prior to him becoming CEO that led to the accounting giant... View Details
Keywords: Communication Strategy; Ethics; Corporate Governance; Governance Compliance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Compensation and Benefits; Employee Relationship Management; Organizational Change and Adaptation
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  • Web

Online Finance & Accounting Courses | HBS Online

Professor Mihir Desai Build an intuitive understanding of financial principles to better communicate with key stakeholders, drive business performance, and grow your career. 6 weeks, 6–7 hrs/week Pay by August 14 $1,850 Certificate New... View Details
  • Web

Events - Business & Environment

Salata Institute for Climate and Sustainability, HBS’s Business and Environment Initiative and HLS's Environmental & Energy Law Program invite you to join us on April 23rd at the University Club of San Francisco for a panel discussion on how businesses, policymakers,... View Details
  • January 2010 (Revised August 2011)
  • Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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  • 25 Nov 2019
  • Research & Ideas

When Your Passion Works Against You

change the world for the better,” he said. Jobs’ passion and his ability to communicate it saved the company. Business leaders like Jobs who express passion in the workplace can reap big benefits, earning enough admiration and support... View Details
Keywords: by Dina Gerdeman
  • 06 Mar 2006
  • Research & Ideas

Four Strategies for Making Concessions

Most people understand that negotiation is a matter of give-and-take: You have to be willing to make concessions to get concessions in return. But the process of making concessions is easier said than done. Consider how events unfolded in the following management-union... View Details
Keywords: by Deepak Malhotra
  • 22 Jun 2022
  • Book

Four Elements for Finding the Right Career Path

interests?” and “What are the signature skills that I bring to any life situation?” The second element is Community. The root question for Community is: “What types of people and what organizational cultures will allow me to thrive and... View Details
Keywords: by Dina Gerdeman