Publications

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

Career Coach

Yiwei Zhao

Yiwei enjoys helping students explore opportunities in the following industries: Technology (big tech and growth-stage tech), self-driving cars, AI/ML, and consulting; and functions: product operations, product management, program... View Details

January 1999 (Revised March 1999)
Case

Currency Crises

Briefly describes six historical currency crises. Presents actual data on 11 disguised countries and asks students to consider which is most likely to experience a crisis. View Details

Keywords: Currency; Problems and Challenges; Macroeconomics

25 May 2023
News

All the Words, All the Wisdom

27 Apr 2023
Video

IFC Intro: Paul Gompers

September 1980 (Revised February 1987)
Background Note

Strategic Issues in Distribution

By: Hirotaka Takeuchi

Provides students with an in-depth understanding of the channel decision from the manufacturer's point of view. The two issues addressed in the note are selection of channel design and channel management. View Details

Keywords: Distribution Channels; Strategy

28 May 2013
News

Can LEGO Snap Together a Future in Asia?

06 May 2021
Video

Happy Mother’s Day from MBA Mom Lailah Thompson

November 1989 (Revised August 1994)
Supplement

Du Pont's Titanium Dioxide Business (C)

Provides students the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Analysis; Supply and Industry; Chemical Industry

November 2007 (Revised September 2010)
Exercise

Social Identity Profile

By: Sandra J. Sucher

This survey asks students to identify their various social identities and the impact these identities have on how they behave and are treated in HBS and in other settings. View Details

Keywords: Business Education; Behavior; Identity; Culture; Social Issues

March 1992
Background Note

Researching and Monitoring Consumer Markets

By: Robert J. Dolan

Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details

Keywords: Demand and Consumers; Product Marketing; Product Development; Research

September 1994
Case

Otis Elevator Company: China Joint Venture (B-2)

By: Michael Y. Yoshino

Asks the students to evaluate the challenges a company faced in the summer of 1989 in the light of great political uncertainties. A rewritten version of an earlier case. View Details

Keywords: Joint Ventures; Risk and Uncertainty; Business Strategy; Government and Politics; Globalization; Construction Industry; Manufacturing Industry; China