Publications

02 Jan 2024
Cold Call Podcast

Should Businesses Take a Stand on Societal Issues?

Keywords: Re: Hubert Joly

2011
Chapter

Making a Difference and Contributing Useful Knowledge: Principles Derived from Life As a Scholar Practitioner

By: Michael Beer

Keywords: Teaching; Knowledge Acquisition; Knowledge Dissemination

09 Aug 2024
Blog Post

Addressing Inequities in Education: Social Enterprise Summer Fellow Amal Tariq (MBA 2025)

are working around the world to develop skills and knowledge while having significant responsibility and high impact. What are you working on this summer? I am spending this summer working at City Fund in... View Details

January 2020
Case

Khan Academy 2018 (Abridged)

By: William A. Sahlman and Nicole Tempest Keller

Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details

Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Education; Entrepreneurship; Strategy; Teaching; Education Industry

Video

Madhav Chavan & Rukmini Banerji

Dr. Madhav Chavan, Co-Founder and President of Pratham Education Foundation, reflects on the early strategies that the organization employed in the 1990’s, when there were few NGOs working on education in India. View Details

1995
Article

The Positive Impact of Creative Activity: Effects of Creative Task Engagement and Motivational Focus on College Student's Learning

By: R. Conti, T. M. Amabile and S. Pollack

This study assessed the effectiveness of engaging students in a creative activity on a topic as a means of encouraging an active cognitive set toward learning that topic area. This technique was examined in three motivational contexts. Before reading a short... View Details

Keywords: Creativity; Cognition and Thinking; Behavior; Performance; Motivation and Incentives; Training

Find at Harvard

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Retail

1998
Book

Kigyou Rinri to Jinken: Harvard no Kangae-kata (Corporate Ethics and Human Rights: Perspectives from Harvard)

By: Hirotaka Takeuchi

Keywords: Ethics; Rights; Perspective; Higher Education

Web

IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology

to share their services and stories with the HBS community – and the world. The team set out create an easy-to-navigate ecosystem of sites that would not only provide the community with clear access to IT... View Details

November 1998 (Revised July 1999)
Background Note

Business as Stakeholder in Public Education: A History of Business Efforts to Improve Public Schools in the United States

By: Rosabeth M. Kanter

Explores seven roles businesses and business leaders have played with respect to U.S. public education reform historically and today: "owners" helping set the agenda; "investors" donating funds; "customers" hiring graduates; "experts" contributing management know-how;... View Details

Keywords: Business Model; Education; Performance Improvement; Business and Community Relations; United States

Find at Harvard

November 2021
Article

The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park

This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model on agents’ behavior takes into account many of the key elements that... View Details

Keywords: Salesforce Management; Recruitment; Selection and Staffing; Compensation and Benefits; Resignation and Termination; Training; Behavior; Analysis

Find at Harvard

Read Now

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

Brian Trelstad is a Senior Lecturer at Harvard Business School in the General Management Unit and the Faculty Chair of the Advanced Leadership Initiative. He teaches elective courses on Social Entrepreneurship and Systems... View Details

Keywords: education industry; education industry; education industry; education industry; education industry; education industry

Stefan H. Thomke

Stefan Thomke (sthomke@hbs.edu), an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with firms on product, process, and... View Details

August 2018
Supplement

Garanti Payment Systems: Digital Transformation Strategy (B)

By: Shelle M. Santana and Esel Çekin

Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details

2010
Working Paper

Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe

By: Christopher C. Liu and Toby E. Stuart

In innovative industries, private-sector companies increasingly are participants in open communities of science and technology. To participate in the system of exchange in such communities, firms often publicly disclose what would otherwise remain private discoveries.... View Details

Keywords: For-Profit Firms; Higher Education; Information Publishing; Innovation and Invention; Science-Based Business; Social and Collaborative Networks; Boundaries; Biotechnology Industry; Pharmaceutical Industry

Read Now

July 1999 (Revised June 2000)
Case

Edward Jones

By: Michael E. Porter and Gregory C. Bond

Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of its rivals. The case describes Jones's activities and allows a rich discussion of its positioning choices, supporting activities, and tradeoffs. Jones... View Details

Keywords: Financial Institutions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Business Strategy; Competition; Competitive Strategy; Banking Industry; Financial Services Industry

February 1997 (Revised May 1998)
Case

Tire City, Inc.

By: W. Carl Kester

A small, rapidly growing retail distributor of automotive tires must present a set of forecasted financial statements to a bank in order to obtain a five-year loan. Expected growth rates given in the case and historical financial ratios derived from recent financial... View Details

Keywords: Financial Statements; Forecasting and Prediction; Financing and Loans; Price; Supply Chain; Retail Industry; Retail Industry