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← Page 13 of 1,081 Results →
  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.

    The Psyche on Automatic: Amy Cuddy Probes Snap Judgments, Warm Feelings, and How to Become an “Alpha Dog”

    Social psychologist Cuddy, an assistant professor of business administration, investigates how people perceive and categorize others. Warmth and competence, she finds, are the two critical variables. They account for about 80 percent of our... View Details
    • March 2024
    • Supplement

    Madrigal: Conducting a Customer-Base Audit

    By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
    This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
    Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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    Ascarza, Eva, Peter Fader, Bruce G.S. Hardie, and Michael Ross. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School PowerPoint Supplement 524-068, March 2024.
    • April 2002 (Revised October 2003)
    • Case

    Pension Plan of Bethlehem Steel, 2001, The

    By: Peter Tufano
    Bethlehem Steel's 2001 bankruptcy filing inspires an employee's daughter to evaluate her father's pension plan, weeks after September 11's tragedies exacerbated a weakening U.S. economy and just months before her father planned to retire. Battered equity markets and... View Details
    Keywords: Asset Management; Financial Instruments; Retirement; Steel Industry; United States
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    Tufano, Peter, Zvi Bodie, and Akiko M. Mitsui. "Pension Plan of Bethlehem Steel, 2001, The." Harvard Business School Case 202-088, April 2002. (Revised October 2003.)
    • January 1991 (Revised May 1991)
    • Case

    Hoechst in the United States (A)

    Describes the U.S. market for chemicals following WW II to the present and the attention of the market for global chemical companies. Traces the involvement of Hoechst in this market up to the 1980s when minimum growth has been offered through Hoechst's U.S.... View Details
    Keywords: Multinational Firms and Management; Chemicals; Acquisition; Chemical Industry; United States
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    Gomes-Casseres, Benjamin. "Hoechst in the United States (A)." Harvard Business School Case 391-140, January 1991. (Revised May 1991.)
    • September 2009 (Revised June 2011)
    • Supplement

    Citigroup's Exchange Offer (C)

    By: Robin Greenwood and James Quinn
    Citigroup faced considerable distress in early 2009. In late 2008, the bank had accepted $45 billion in preferred equity from the United States government via the Troubled Assets Relief Program (TARP). Yet, the stock had continued to slide in early 2009. In late... View Details
    Keywords: Financial Instruments; Financial Services Industry
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    Greenwood, Robin, and James Quinn. "Citigroup's Exchange Offer (C)." Harvard Business School Supplement 210-015, September 2009. (Revised June 2011.)
    • July 2009 (Revised June 2015)
    • Case

    Citigroup's Exchange Offer

    By: Robin Greenwood and James Quinn
    Citigroup faced considerable distress in early 2009. In late 2008, the bank had accepted $45 billion in preferred equity from the United States government via the Troubled Assets Relief Program (TARP). Yet, the stock had continued to slide in early 2009. In late... View Details
    Keywords: Financial Crisis; Capital Markets; Banks and Banking; Stocks; Price; Globalized Markets and Industries; Financial Services Industry
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    Greenwood, Robin, and James Quinn. "Citigroup's Exchange Offer." Harvard Business School Case 210-009, July 2009. (Revised June 2015.)
    • November 2008 (Revised August 2011)
    • Case

    UnME Jeans: Branding in Web 2.0

    By: Thomas J. Steenburgh and Jill Avery
    This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
    Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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    Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
    • September 1991
    • Case

    All American Pipeline

    By: Timothy A. Luehrman
    Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details
    Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas
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    Luehrman, Timothy A. "All American Pipeline." Harvard Business School Case 292-040, September 1991.
    • March 2024
    • Supplement

    Madrigal: Conducting a Customer-Base Audit

    By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
    This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
    Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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    Ascarza, Eva, Bruce Hardie, Peter S. Fader, and Michael Ross. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Spreadsheet Supplement 524-706, March 2024.
    • October 2015 (Revised May 2016)
    • Background Note

    Leading and Managing Change (ABRIDGED)

    By: Ryan Raffaelli
    Managing change is consistently ranked as one of the most critical and difficult tasks that leaders face. This note outlines the key choices that leaders must make when engineering change. It is organized into four sections, offering guidance on how to 1) diagnose the... View Details
    Keywords: Change Management
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    Raffaelli, Ryan. "Leading and Managing Change (ABRIDGED)." Harvard Business School Background Note 416-021, October 2015. (Revised May 2016.)
    • February 1989 (Revised August 1989)
    • Case

    Portman Hotel Co.

    A brand new hotel has opened with a new service strategy: import to America Asian-style service using a butler-like employee group called the personal valets. To achieve this high level of service, the hotel has paid great attention to its human resource policies,... View Details
    Keywords: Business or Company Management; Service Delivery; Employees; Accommodations Industry; Asia; North America
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    Heckscher, Charles C. "Portman Hotel Co." Harvard Business School Case 489-104, February 1989. (Revised August 1989.)
    • August 2022 (Revised May 2025)
    • Case

    Fresh Food Generation

    By: Brian Trelstad, Amy Klopfenstein and Mel Martin
    This case highlights one of five BIPOC entrepreneurs in the Boston area as part of the HBS Impact Investment Fund. In fall 2021, a team of HBS students reviewed the financial statements of Fresh Food Generation (FFG), a Dorchester, Massachusetts-based food service... View Details
    Keywords: Impact Investing; Investment; Entrepreneurial Finance; Entrepreneurship; Race; Food and Beverage Industry; Boston
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    Trelstad, Brian, Amy Klopfenstein, and Mel Martin. "Fresh Food Generation." Harvard Business School Case 323-010, August 2022. (Revised May 2025.)
    • February 2004
    • Case

    Note on Human Behavior: Reason and Emotion

    By: Nitin Nohria and Bridget Gurtler
    Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details
    Keywords: Behavior; Cognition and Thinking; Emotions; Interests; Organizations; Organizational Design; Governing Rules, Regulations, and Reforms
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    Nohria, Nitin, and Bridget Gurtler. "Note on Human Behavior: Reason and Emotion." Harvard Business School Case 404-104, February 2004.
    • September 2009 (Revised June 2011)
    • Supplement

    Citigroup's Exchange Offer (B)

    By: Robin Greenwood and James Quinn
    Citigroup faced considerable distress in early 2009. In late 2008, the bank had accepted $45 billion in preferred equity from the United States government via the Troubled Assets Relief Program (TARP). Yet, the stock had continued to slide in early 2009. In late... View Details
    Keywords: Financial Instruments; Financial Services Industry
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    Greenwood, Robin, and James Quinn. "Citigroup's Exchange Offer (B)." Harvard Business School Supplement 210-004, September 2009. (Revised June 2011.)
    • 2008
    • Casebook

    The Rules of Globalization: Case Book

    By: Rawi Abdelal
    This is a book about the politics of the global economy — about how firms prosper by understanding those politics, or fail by misunderstanding them. Understanding the politics of globalization may once have been a luxury; it is now, for most high-level managers, simply... View Details
    Keywords: Trade; International Finance; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Business and Government Relations
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    Abdelal, Rawi, ed. The Rules of Globalization: Case Book. Singapore: World Scientific Publishing, 2008.
    • February 2021
    • Case

    Digital Manufacturing at Amgen

    By: Shane Greenstein, Kyle R. Myers and Sarah Mehta
    This case discusses efforts made by biotechnology (biotech) company Amgen to introduce digital technologies into its manufacturing processes. Doing so is complicated by the fact that the process for manufacturing biologics—or therapeutics made from living cells—is... View Details
    Keywords: Digital Technologies; Change; Change Management; Decision Making; Cost vs Benefits; Decisions; Information; Analytics and Data Science; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Jobs and Positions; Knowledge; Leadership; Organizational Culture; Science; Strategy; Information Technology; Technology Adoption; Biotechnology Industry; Pharmaceutical Industry; United States; California; Puerto Rico; Rhode Island
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    Greenstein, Shane, Kyle R. Myers, and Sarah Mehta. "Digital Manufacturing at Amgen." Harvard Business School Case 621-008, February 2021.
    • February 2009 (Revised September 2010)
    • Case

    JWT China: Advertising for the New Chinese Consumer

    By: Elisabeth Koll
    This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details
    Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China
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    Koll, Elisabeth. "JWT China: Advertising for the New Chinese Consumer." Harvard Business School Case 809-079, February 2009. (Revised September 2010.)
    • October 2013 (Revised November 2013)
    • Case

    Blackstone and the Sale of Citigroup's Loan Portfolio

    By: Victoria Ivashina and David Scharfstein
    The credit boom that preceded the 2007-2009 financial crisis led to several lending practices that exposed banks to large risks. In particular, when the financial crisis unraveled, there were several billion dollars' worth of leveraged buyout (LBO) loans that were... View Details
    Keywords: Restructuring; Private Equity; Insolvency and Bankruptcy; Credit Derivatives and Swaps; Financial Markets; Investment; Banking Industry; Financial Services Industry
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    Ivashina, Victoria, and David Scharfstein. "Blackstone and the Sale of Citigroup's Loan Portfolio." Harvard Business School Case 214-037, October 2013. (Revised November 2013.)
    • 16 Aug 2018
    • Blog Post

    A Day in the Life as a ‘Spreadsheet Ranger’

    Olivia Staffon, MBA 2019, shares a day in the life during her summer internship at the National Park Service, Dinosaur Park. Her project is focused on evaluating opportunities for sharing operational resources such as equipment, labor, or... View Details
    Keywords: Nonprofit / Government
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