Publications
Publications
Show Results For
- All HBS Web
(1,473)
- Faculty Publications (440)
- October 2018 (Revised July 2023)
- Case
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details
- September 2018 (Revised January 2020)
- Case
Apple Pay and Mobile Payments in Australia (A)
By: Feng Zhu, Susan Athey and David Lane
In summer 2016, four of Australia’s top five banks petitioned regulators for permission to bargain collectively with Apple over the terms under which they would support its digital wallet, Apple Pay. They argued that doing so would force concessions from Apple that... View Details
- September 2018 (Revised January 2020)
- Supplement
Apple Pay and Mobile Payments in Australia (B)
By: Feng Zhu, Susan Athey and David Lane
Supplements the (A) case. View Details
- September 2018 (Revised October 2018)
- Supplement
Lexoo: Building a Long-Lasting Platform
By: Chiara Farronato and Elena Corsi
Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details
- August 2018 (Revised June 2019)
- Case
Oaktree: Pierre Foods Investment
By: Victoria Ivashina and Mike Harmon
This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain credit. One of these companies was Pierre... View Details
- August 2018 (Revised February 2022)
- Case
Lexoo: Building a Long-Lasting Platform
By: Chiara Farronato and Elena Corsi
Daniel van Binsbergen, Lexoo’s CEO, and web developer Chris O’Sullivan, CTO, had set up Lexoo, a UK legal marketplace, to help small and medium enterprises (SME) find legal advice at low prices. Lexoo had recently invested in a new vertical focused on larger companies.... View Details
- August 2018
- Teaching Note
IguanaFix
By: Frank V. Cespedes and Thomas Eisenmann
Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture... View Details
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
- August 2018 (Revised October 2019)
- Case
C3.ai—Driven to Succeed
By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
- July 2018
- Teaching Note
Cumplo.com
Teaching Note for HBS No. 818-039. Teaching Note for HBS No. 818-039. Cumplo is a Chilean-based fin-tech startup that provides investors and small businesses with opportunities to access loans and investments in ways distinct from traditional financial institutions in... View Details
- July 2018
- Case
Financing Anghami's Growth
By: Ramana Nanda and Eren Kuzucu
In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by... View Details
Keywords: Growth; Startups; Copyright; Business Startups; Business Model; Music Entertainment; Decisions; Technological Innovation; Venture Capital; Internet and the Web; Growth and Development Strategy; Financial Strategy; Product Marketing; Product Launch; Product Development; Expansion; Digital Platforms; Agreements and Arrangements; Valuation; Decision Making; Middle East; Lebanon
- June 2018 (Revised January 2020)
- Case
Voice War: Hey Google vs. Alexa vs. Siri
By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja
By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details
- April 2018 (Revised May 2018)
- Teaching Note
Haier: Incubating Entrepreneurs in a Chinese Giant
By: Rosabeth Moss Kanter and Jonathan Cohen
This Teaching Note helps instructors teach the HBS case, “Haier: Incubating Entrepreneurs in a Chinese Giant,” (HBS No. 318-104) presenting analysis of the case and a teaching plan to guide classroom discussions. View Details
Keywords: Entrepreneurial Ecosystems; Entrepreneurs; Entrepreneurial Ventures; Innovation; Scaling; Global Corporate Cultures; Global; Cultural Context; Mainstream; Platform Strategies; Ecosystem; Digital; Internet Of Things; Business Model; Change Management; Disruption; Global Strategy; Entrepreneurship; Innovation and Invention; Innovation and Management; Innovation Strategy; Leading Change; Business Strategy; China
- April 2018
- Supplement
Flipkart (B): The Ongoing Battle for India's E-Commerce Market
By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
- March 2018 (Revised April 2018)
- Case
Morgan Stanley: Building Long-Term Sustainability
By: Vikram S. Gandhi and Lynn Schenk
This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to... View Details
- March 2018 (Revised July 2018)
- Case
Cadre
By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane
Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a... View Details
- March 2018 (Revised October 2019)
- Supplement
ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (B)
By: Feng Zhu, Weiru Chen and Shirley Sun
Supplements the (A) case. View Details
- March 2018
- Teaching Note
Twine Health
By: Robert S. Huckman and Ariel D. Stern
In late 2014, Dr. John Moore (CEO), Frank Moss (chairman), and Scott Gilroy (CTO) of Twine Health (Twine) had to resolve several challenges that threatened to restrict the widespread dissemination of its sole product, Twine. Twine was a cloud-based platform that... View Details
- March 2018 (Revised March 2018)
- Teaching Note
OpenInvest
By: Boris Vallee and Caitlin Reimers Brumme
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolio to their personal values in an automated way, for instance by screening out weapon manufacturers stocks or overweighting LGBTQ... View Details
- March 2018
- Case
Lufax: FinTech and the Transformation of Wealth Management in China
By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo
This case examines the rise and competitive positioning of Lufax, an online marketplace headquartered in Shanghai, China, and a pioneer in the origination and trading of financial assets. The company had grown at a remarkable rate, and was awarded “Trading Platform of... View Details