Filter Results
:
(1,542)
Show Results For
-
All HBS Web
(1,542)
- People (13)
- News (518)
- Research (665)
- Multimedia (10)
- Faculty Publications (153)
Show Results For
-
All HBS Web
(1,542)
- People (13)
- News (518)
- Research (665)
- Multimedia (10)
- Faculty Publications (153)
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords:
Testimonial;
Peer Information;
Social Proximity;
Communication;
Generic Medication;
Familiarity;
Marketing Communications;
Decision Choices and Conditions;
Identity;
Health Care and Treatment;
Marketing Reference Programs;
Power and Influence;
Brands and Branding;
Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- Web
Answers to Your Top Questions about Financial Aid at HBS - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
View Details
- July 2014
- Case
BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)
By: Srikant Datar, Saloni Chaturvedi and Caitlin Bowler
Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known...
View Details
Keywords:
Nonprofit Organizations;
Financial Condition;
Health Care and Treatment;
Diversity;
Growth and Development Strategy;
Philanthropy and Charitable Giving;
Medical Devices and Supplies Industry;
Health Industry;
India
Datar, Srikant, Saloni Chaturvedi, and Caitlin Bowler. "BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)." Harvard Business School Case 115-009, July 2014.
- 04 Mar 2024
- What Do You Think?
Do People Want to Work Anymore?
represented himself as a successful entrepreneur. The gist of the letter was that there was one thing wrong with what we wrote. It was that: “People don’t want to work any more. So I’ve designed my jobs accordingly. They can be performed by any reasonably intelligent...
View Details
Keywords:
by James Heskett
- 02 Feb 2009
- Research & Ideas
The Success of Persistent Entrepreneurs
the better off you are. More generally, being as careful as you can be with resources, and flexible in terms of the types of arrangements that you are willing to enter into, are particularly important in an environment such as this one....
View Details
Keywords:
by Sarah Jane Gilbert
- 23 Jul 2020
- Blog Post
Why Plume? To Make a Difference in the World
our way to Shad, we struck up a conversation about recruiting as most RCs do around that time of year. Dan knew that I was trans because I had done a MyTake earlier in the semester on National Coming Out Day, organized by the PRIDE Club. I talked about bridging my...
View Details
- Web
Programs & Events - Alumni
questions about alumni events. Sep 27 27–28 Sep 2024 Reunions HBS Campus 2024 HBS Fall Reunions We look forward to welcoming you back for your reunion! This is a special opportunity to reconnect with old friends and make valuable new connections; strengthen your...
View Details
- 17 May 2017
- Research & Ideas
Minorities Who 'Whiten' Job Resumes Get More Interviews
applying for jobs with employers who said they care about diversity. One black student explained in an interview that with each resume she sent out, she weighed whether to include her involvement in a black student organization: “If the...
View Details
Keywords:
by Dina Gerdeman
- 28 Apr 2015
- First Look
First Look: April 28
and costly scams are common. Yet, even more frequent and pervasive are cases of "ordinary" unethical behavior-unethical actions committed by people who value and care about morality but behave unethically when faced with an...
View Details
Keywords:
Sean Silverthorne
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
they have the same goal of allowing participants to evaluate what's important to them both personally and professionally and creating a "life plan" for getting where they want to go. Some MBA students, most of whom are in their 20s, have...
View Details
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
a function of the wind, and whether its overall intensity is increasing or decreasing.” Thinking about managing collective emotions is like thinking about controlling a fire. You care less about the individual trees and more about whether...
View Details
Keywords:
by Kristen Senz
What You Don't Know About Making Decisions
Most executives think of decision making as a singular event that occurs at a particular point in time. In reality, though, decision making is a process fraught with power plays, politics, personal nuances, and institutional history. Leaders who recognize this make... View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
(website) Uninformed Consent By: John, Leslie K. Abstract—Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? Publisher's...
View Details
Keywords:
Dina Gerdeman
- 20 Jun 2005
- Research & Ideas
Creating a Positive Professional Image
she says. "It is only wise to add your voice in framing others' theories about who you are and what you can accomplish." There are plenty of books telling you how to "dress for success" and control your body language. But keeping on top of your...
View Details
Keywords:
by Mallory Stark
- 11 Jun 2024
- In Practice
The Harvard Business School Faculty Summer Reader 2024
As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some...
View Details
Keywords:
by Avery Forman
- 18 Apr 2022
- HBS Case
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
murder of 17 students and teachers in Parkland. And with those words, Stack, a gun owner and gun rights supporter, set in motion a series of corporate actions that may serve as a model for other CEOs trying to balance their personal...
View Details
Keywords:
by Jay Fitzgerald
- Web
Placement - Doctoral
Pairing Purpose with Profit Advisors: Julie Battilana (Chair), Dutch Leonard , and A.J. Casey A Jay Holmgren Health Policy (Management), 2021 Placement: University of California-San Francisco, School of Medicine Dissertation: Implementation and Management of...
View Details
- November 2005
- Case
Marilyn Carlson Nelson and the Carlson Companies Renaissance
By: William W. George and Andrew N. McLean
In 2005, Marilyn Carlson Nelson, CEO and chairman of the Carlson Companies, must decide whether to outsource jobs at the risk of destroying the culture centered on the values of integrity, trustworthiness, and caring that she had painstakingly created since becoming...
View Details
Keywords:
History;
Leadership Development;
Job Cuts and Outsourcing;
Business or Company Management;
Organizational Culture;
Personal Development and Career;
Family Ownership;
Leadership Style;
Management Teams
George, William W., and Andrew N. McLean. "Marilyn Carlson Nelson and the Carlson Companies Renaissance." Harvard Business School Case 406-019, November 2005.
- March 2016
- Case
Residency Select or J3Personica?
By: William Kerr and Kathryn S. Roloff
Residency Select, LLC provides psychometric assessments for matching medical students to residency programs. After a series of successful pilots, founder Alan Friedman is considering whether to continue developing his offerings in this area, or whether to expand into...
View Details
Keywords:
Marketplace Matching;
Expansion;
Higher Education;
Entrepreneurship;
Health Care and Treatment;
Growth and Development Strategy;
Service Industry
Kerr, William, and Kathryn S. Roloff. "Residency Select or J3Personica?" Harvard Business School Case 816-088, March 2016.
- January 2008 (Revised January 2008)
- Case
Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model
By: Robert G. Eccles
Two Brattle Center (TBC) is a struggling for-profit private mental health clinic based in Harvard Square. Its founder, Dr. Joan Wheelis, is a nationally recognized practicing psychiatrist who has developed outpatient treatment programs based on Dialectical Behavior...
View Details
Keywords:
Business Model;
For-Profit Firms;
Decision Choices and Conditions;
Financial Strategy;
Health Care and Treatment;
Health Disorders;
Medical Specialties;
Nonprofit Organizations;
Emotions;
Health Industry;
United States
Eccles, Robert G. "Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model." Harvard Business School Case 408-103, January 2008. (Revised January 2008.)