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  • May 2004 (Revised April 2005)
  • Background Note

Intellectual Property and Strategy

By: David B. Yoffie and Deborah Freier
Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to gain competitive... View Details
Keywords: Copyright; Patents; Trademarks; Competitive Advantage; Value
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Yoffie, David B., and Deborah Freier. "Intellectual Property and Strategy." Harvard Business School Background Note 704-493, May 2004. (Revised April 2005.)
  • May 2020 (Revised October 2020)
  • Teaching Note

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery and Chekitan S. Dev
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Branding; Brand Portfolio Strategy; Brand Architecture; Hospitality Industry; Mergers & Acquisitions; Marketing; Brands and Branding; Marketing Strategy; Mergers and Acquisitions; Travel Industry; Accommodations Industry; United States
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Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October 2020.)
  • Web

Innovation Programs

  • 12 PM – 1 PM EDT, 19 May 2016
  • Webinars: Trending@HBS

Design Thinking and Innovative Problem Solving

In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving... View Details
  • Nov 14 2016
  • Testimonial

Developing and Communicating Strategy

  • October 2011 (Revised August 2020)
  • Case

HUGE and Digital Strategy

By: Ramon Casadesus-Masanell and Nicholas G. Karvounis
Keywords: Strategy; Technology
Citation
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Casadesus-Masanell, Ramon, and Nicholas G. Karvounis. "HUGE and Digital Strategy." Harvard Business School Case 712-442, October 2011. (Revised August 2020.)
  • TeachingInterests

Innovation

Entrepreneurial and Intrapreneurial Innovation is the process of attempts to develop and introduce new and improved ways of doing things—which is the process of innovation or “applied creativity”. This course focuses on covering different stages of the applied... View Details

  • 2005
  • Class Lecture

Resources and Corporate Strategy

By: Cynthia A. Montgomery
Keywords: Corporate Strategy
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Montgomery, Cynthia A. "Resources and Corporate Strategy." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 9-156-8C.)
  • January 2016
  • Supplement

Open Innovation at Fujitsu (B)

By: Amy C. Edmondson and Jean-François Harvey
This add-on case study reveals the location decision that was made in front of the challenge presented in case study #616-034. The launch of the Open Innovation Gateway (OIG) was a success. Fujitsu's management team now had to figure out the best way to continue to... View Details
Keywords: Open Innovation; Collaboration; Culture Change; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Leadership; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Technology Industry; Japan; United States; Sunnyvale
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Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (B)." Harvard Business School Supplement 616-035, January 2016.
  • 2005
  • Class Lecture

Scope and Global Strategy

By: Tarun Khanna
Keywords: Global Strategy
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Khanna, Tarun. "Scope and Global Strategy." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 1576C.)

    Innovation on Wings: Nonstop Flights and Firm Innovation in the Global Context

    We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a... View Details
    • April 1998
    • Article

    Entrepreneurship, Strategy and Creativity

    By: David J. Collis
    Keywords: Entrepreneurship; Strategy; Creativity
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    Collis, David J. "Entrepreneurship, Strategy and Creativity." Comportamento organizacional e gestão (April 1998): 61–80.
    • September 2020 (Revised June 2023)
    • Exercise

    Artea: Designing Targeting Strategies

    By: Eva Ascarza and Ayelet Israeli
    This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
    Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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    Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
    • 2019
    • Article

    Overcoming Cultural Resistance to Open Source Innovation

    By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
    Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
    Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
    Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
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    Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.
    • November 1993 (Revised December 1997)
    • Supplement

    General Dynamics: Compensation and Strategy (B)

    Updates General Dynamics: Compensation and Strategy (A). View Details
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    Murphy, Kevin J. "General Dynamics: Compensation and Strategy (B)." Harvard Business School Supplement 494-049, November 1993. (Revised December 1997.)
    • 2014
    • Other Teaching and Training Material

    Strategy Reading: Introduction to Strategy

    By: Ramon Casadesus-Masanell
    "Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Students will learn how firms decide where to compete by exploring the... View Details
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    Casadesus-Masanell, Ramon. "Strategy Reading: Introduction to Strategy." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8097, 2014.
    • 2004
    • Book

    Global Strategy and Organization

    By: Anil K. Gupta and Vijay Govindarajan
    In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. View Details
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    Gupta, Anil K., and Vijay Govindarajan. Global Strategy and Organization. Hoboken, NJ: John Wiley & Sons, 2004.
    • Web

    Creating a Successful Strategy - Institute For Strategy And Competitiveness

    industries in the 1980s by doing things in a novel way. They essentially rewrote the playbooks for how to run an airline and sell furniture—and carved out long-lasting, unique strategic positions in the marketplace. Elements of a... View Details
    • November 2016 (Revised December 2016)
    • Module Note

    Strategy Execution Module 12: Aligning Performance Goals and Incentives

    By: Robert Simons
    This module reading explains how managers use performance goals and incentives to ensure that employee actions align with the overall business strategy of the organization. The module begins by discussing how managers use goals to communicate business strategy, the... View Details
    Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Goals; Performance Measures; Incentives; Benchmarks; Motivation; Compensation; Bonuses; Strategy
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    Simons, Robert. "Strategy Execution Module 12: Aligning Performance Goals and Incentives." Harvard Business School Module Note 117-112, November 2016. (Revised December 2016.)
    • Article

    Geography, Location, and Strategy

    By: Juan Alcácer, Bruce Kogut, Catherine Thomas and Bernard Yeung
    Citation
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    Alcácer, Juan, Bruce Kogut, Catherine Thomas, and Bernard Yeung. "Geography, Location, and Strategy." Special Issue on Geography, Location, and Strategy. Advances in Strategic Management 36 (2017): 1–6.
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