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  • 23 Apr 2018
  • Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

FabioFilzi Key aspects of corporate sponsorship programs, while designed to advance women’s careers, may end up widening the gender gap rather than narrowing it, according to new experimental research. “We’re not trying to say that... View Details
Keywords: by Carmen Nobel
  • 03 Jun 2013
  • Research & Ideas

The Power of Rituals in Life, Death, and Business

Lovers, and Lotteries," forthcoming in the Journal of Experimental Psychology: General. In one experiment, the researchers set out to determine whether rituals led to an increased sense of control, and whether that sense of control... View Details
Keywords: by Carmen Nobel
  • September 2002 (Revised October 2002)
  • Case

Bank of America (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details
Keywords: Motivation and Incentives; Problems and Challenges; Innovation and Management; Risk and Uncertainty; Change; Failure; Banks and Banking; Learning; Banking Industry
Related

    Iavor I. Bojinov

    Iavor Bojinov is an Assistant Professor of Business Administration and the Richard Hodgson Fellow at Harvard Business School. He is the co-PI of the AI and Data Science Operations Lab and a faculty affiliate in the Department of Statistics at Harvard University and... View Details

      Jeff Fossett

      Jeff Fossett is a doctoral student in the Technology and Operations Management Unit at Harvard Business School. He is interested in economic and policy questions related to technology platforms and online marketplaces. Previously, Jeff was a member of the Data Science... View Details
      Keywords: information technology industry
      • June 2000 (Revised October 2017)
      • Case

      IDEO

      By: Stefan Thomke and Ashok Nimgade
      Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
      Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware
      Related
      • 13 Apr 2021
      • Working Paper Summaries

      Population Interference in Panel Experiments

      Keywords: by Iavor I. Bojinov, Kevin Wu Han, and Guillaume Basse
      • January–February 2025
      • Article

      Want Your Company to Get Better at Experimentation?: Learn Fast by Democratizing Testing

      By: Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit and Martin Tingley
      For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. The widespread availability and lower... View Details
      Keywords: Technological Innovation; AI and Machine Learning; Analytics and Data Science; Product Development; Competitive Advantage
      Related
      • 09 Nov 2020
      • News

      Best Business Books 2020: Strategy

      • May 2003
      • Module Note

      Building Capabilities for Experimentation, Learning, and Prototyping

      By: Stefan H. Thomke
      Describes the conceptual foundations and pedagogy for a module on managing experimentation, learning, and prototyping in the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Shows how... View Details
      Keywords: Service Delivery; Product Development; Learning; Technological Innovation; Information Technology; Management
      Related
      • 11 Aug 2003
      • Research & Ideas

      Cheap, Fast, and In Control: How Tech Aids Innovation

      Innovation and experimentation are vital to the longevity of any organization, says Stefan H. Thomke in his new book Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. In... View Details
      Keywords: by Wendy Guild

        Benjamin N. Roth

        Ben Roth is the Purnima Puri and Richard Barrera Associate Professor of Business Administration in the Entrepreneurial Management Unit. He is a development economist that employs both economic theory and field experimentation to pursue questions in two overlapping... View Details

        • April 1999
        • Teaching Note

        Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)

        By: Stefan H. Thomke
        Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details
        Keywords: Transition; Business or Company Management; Product Development; Personal Development and Career; Science; Technology Adoption
        Related
        • 25 Apr 2014
        • Video

        Sheila Marcelo - Making A Difference

        • 09 Aug 2011
        • First Look

        First Look: August 9

        States, and one deceased donor can save numerous lives by providing multiple organs. Nevertheless, most Americans are not registered organ donors despite the relative ease of becoming one. We study in the laboratory an experimental game... View Details
        Keywords: Sean Silverthorne

          Yajun Cao

          Yajun Cao is a doctoral student in Organizational Behavior (Micro) at Harvard Business School. His research focuses on emotion regulation, setbacks, and resilience, aiming to understand how individuals and groups bounce back and grow from negative events. He explores... View Details
          • September 2020 (Revised June 2023)
          • Exercise

          Artea: Designing Targeting Strategies

          By: Eva Ascarza and Ayelet Israeli
          This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
          Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
          Related

            Alvin E. Roth

            Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

            Keywords: e-commerce industry; education industry; health care; information; internet; legal services
            • Awards

            INGRoup Outstanding Conference Paper Award

            By: Ethan S. Bernstein
            Winner of the 2014 INGRoup Outstanding Conference Paper Award from the Interdisciplinary Network for Group Research for "Facts and Figuring: An Experimental Investigation of Network Structure and Performance in... View Details
            • Research Summary

            Managing Experimentation, Prototyping and Learning in R&D/Innovation

            By: Stefan H. Thomke
            Please contact Professor Thomke for the most current description of his research on experimentation strategies and/or copies of research articles (published and working papers). View Details