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  • May 2003
  • Module Note

Building Capabilities for Experimentation, Learning, and Prototyping

By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on managing experimentation, learning, and prototyping in the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Shows how... View Details
Keywords: Service Delivery; Product Development; Learning; Technological Innovation; Information Technology; Management
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  • 11 Aug 2003
  • Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

Innovation and experimentation are vital to the longevity of any organization, says Stefan H. Thomke in his new book Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. In... View Details
Keywords: by Wendy Guild
  • April 1999
  • Teaching Note

Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)

By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details
Keywords: Transition; Business or Company Management; Product Development; Personal Development and Career; Science; Technology Adoption
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  • 25 Apr 2014
  • Video

Sheila Marcelo - Making A Difference

    Benjamin N. Roth

    Ben Roth is the Purnima Puri and Richard Barrera Associate Professor of Business Administration in the Entrepreneurial Management Unit. He is a development economist that employs both economic theory and field experimentation to pursue questions in two overlapping... View Details

    • 09 Aug 2011
    • First Look

    First Look: August 9

    States, and one deceased donor can save numerous lives by providing multiple organs. Nevertheless, most Americans are not registered organ donors despite the relative ease of becoming one. We study in the laboratory an experimental game... View Details
    Keywords: Sean Silverthorne

      Amit Goldenberg

      Amit Goldenberg is an assistant professor in the Negotiation Organization & Markets unit, an affiliate with Harvard’s View Details

      • Awards

      INGRoup Outstanding Conference Paper Award

      By: Ethan S. Bernstein
      Winner of the 2014 INGRoup Outstanding Conference Paper Award from the Interdisciplinary Network for Group Research for "Facts and Figuring: An Experimental Investigation of Network Structure and Performance in... View Details

        Alvin E. Roth

        Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

        Keywords: e-commerce industry; education industry; health care; information; internet; legal services
        • 10 Jan 2014
        • News

        New horizons for HarvardX

        • September 2013
        • Case

        PadFone vs. FonePad

        By: Willy Shih and Sen Chai
        To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details
        Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Computer Industry; Communications Industry; Technology Industry; Asia; Taiwan; Europe; United States
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          Katherine B. Coffman

          Katherine Coffman is the Piramal Associate Professor of Business Administration in the Negotiations, Organizations & Markets unit. Before joining HBS, she was an assistant professor of economics at The Ohio State University and a visiting assistant professor of... View Details

          • 14 Dec 2015
          • Research & Ideas

          Airbnb Hosts Discriminate Against African-American Guests

          Due to racial discrimination, white vacationers have an easier time booking an Airbnb rental property than African-Americans do, according to a new study from faculty at Harvard Business School. The problem seems to lie in all the personal information—names and profile... View Details
          Keywords: by Carmen Nobel; Accommodations; Web Services
          • Research Summary

          Women's Empowerment

          "Female Empowerment: Further Evidence From a Commitment Savings Product in the Philippines." (with Dean Karlan and Wesley Yin) April 2009, World Development 38, Issue 3, March... View Details

          • 04 Aug 2016
          • News

          Why Olympic Athletes Shouldn’t Try to Calm Down Before a Big Moment

            HBS Faculty Comment on Environmental Issues

            Professor Shon Hiatt highlights the benefits of federalism in fostering state policy experimentation and explains the impact of these laws on innovation and entrepreneurship in the U.S. geothermal power sector. View Details
            • 23 Jul 2020
            • News

            The Four Imperatives Emerging From The Pandemic And What To Do About Them

            • September 2020 (Revised June 2023)
            • Exercise

            Artea: Designing Targeting Strategies

            By: Eva Ascarza and Ayelet Israeli
            This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
            Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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            • Research Summary

            Managing Experimentation, Prototyping and Learning in R&D/Innovation

            By: Stefan H. Thomke
            Please contact Professor Thomke for the most current description of his research on experimentation strategies and/or copies of research articles (published and working papers). View Details
            • Article

            Financing Innovation

            By: William R. Kerr and Ramana Nanda
            We review the recent literature on the financing of innovation, inclusive of large companies and new startups. This research strand has been very active over the past five years, generating important new findings, questioning some long-held beliefs, and creating its... View Details
            Keywords: Entrepreneurship; Borrowing and Debt; Innovation and Invention
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