Show Results For
- All HBS Web
(2,533)
- Faculty Publications (442)
Show Results For
- All HBS Web
(2,533)
- Faculty Publications (442)
- January 2014 (Revised January 2017)
- Case
Nivea (A)
- January 2014 (Revised March 2014)
- Case
Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)
- January 2014 (Revised May 2014)
- Case
Tech Mahindra and the Acquisition of Satyam Computers (A)
- January 2014 (Revised December 2014)
- Case
GenapSys: Business Models for the Genome
GenapSys, a California-based startup, was soon to release a new DNA sequencer that the company's founder, Hesaam Esfandyarpour, believed was truly revolutionary. The sequencer would be substantially less expensive—potentially costing just a few thousand dollars—and... View Details
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
- 2013
- Working Paper
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details
- September 2013
- Teaching Note
Trader Joe's
- September 2013 (Revised April 2014)
- Case
Trader Joe's
- September 2013
- Teaching Note
Gary Hirshberg and Stonyfield Farm
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former... View Details
- 2019
- Working Paper
Managing Churn to Maximize Profits
- 2013
- Working Paper
Bank Failures and Output During the Great Depression
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
- July 2013 (Revised August 2017)
- Case
TaKaDu
- July 2013 (Revised January 2014)
- Case
Experience! The Finger Lakes: The Groupon Partnership Decision
- July–August 2013
- Article
A Joint Model of Usage and Churn in Contractual Settings
- July–August 2013
- Article
Building Sustainable Cities
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Pricing for Profit
- June 2013
- Case
Olympic Rent-A-Car U.S.: Customer Loyalty Battles
- May 2013
- Case
Altius Golf and the Fighter Brand
- 2013
- Tool