Publications

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March 2009
Teaching Note

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom

Teaching Note for [709429]. View Details

Keywords: Advertising; Emerging Markets; Health Pandemics; Announcements; Social Issues; Customers; For-Profit Firms; Business Strategy; Infrastructure; Multinational Firms and Management; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Africa

01 Mar 2023
News

Clearing the Air

2022, it was heralded as a landmark investment in the environment. “This bill is the biggest step forward on climate ever,” President Joe Biden said when he signed the legislation, which included $369 billion for efforts such as advancing clean energy, curbing... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

15 Dec 2015
News

The Year in Ideas 2015

its own members to fund future expansion. What’s in Assistant Professor Uma Karmarkar’s grocery bags? It may depend on if she’s carrying reusuable bags. In a series of experiments, Karmarkar and a fellow researcher found that when View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

Article

Avenues of Attainment: Occupational Demography and Organizational Careers in the California Civil Service.

Keywords: Demographics; Jobs and Positions; Personal Development and Career; Organizations; Success; California

31 Aug 2013
News

Long CVS receipts spark social media sensation

05 Oct 2016
What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

H. Duell, Commission of the U.S. Patent Office in 1899 (early in Gordon’s “special century”). What I believe, based on personal homework, is limited to just a few things: (1) there is economic growth and... View Details

Keywords: by James Heskett

March 2014 (Revised January 2017)
Case

From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China

By: William C. Kirby and Erica M. Zendell

In 1985, Don St. Pierre Sr. became President of Beijing Jeep, the troubled joint venture between American Motor Corporation and the Chinese government to build Jeep Cherokees in China. Just over a decade later in 1996, leveraging contacts from his time in the... View Details

Keywords: Entrepreneurship In Emerging Markets; China; Joint Ventures; Wine Industry; International Entrepreneurship; International Business; Exports; Chinese Manufacturing; Business And Government Relations; Ownership Stake; Strategy; Operations; Food and Beverage Industry; Food and Beverage Industry; China

March–April 2017
Article

Sink or Swim: The Role of Workplace Context in Shaping Career Advancement and Human-Capital Development

By: Shinjinee Chattopadhyay and Prithwiraj Choudhury

We develop and test predictions on how early-career challenges arising from the workplace context affect short- and long-term career advancement of individuals. Typically an organization’s decision to deploy a manager to one of several possible contexts is endogenous... View Details

Keywords: Workplace Context; Career Advancement; Context; Situation or Environment; Human Capital; Personal Development and Career; Performance

Read Now

May 2006
Article

The Changing Structure of the Legal Services Industry and the Careers of Lawyers

By: George P. Baker and Rachel Parkin

Keywords: Change; Law; Employees; Personal Development and Career; Organizational Structure; Legal Services Industry

27 Aug 2007
Op-Ed

Mattel: Getting a Toy Recall Right

design flaws in the toys with the magnets that could come loose. But Mattel deserves praise for now stepping up to its responsibilities as the leading brand in the toy industry. What has Mattel done right? The CEO has taken personal... View Details

Keywords: by John Quelch; Consumer Products

Jeffrey Yang

I am a doctoral student in the Business Economics program with research interests in behavioral and experimental economics. You can find my personal website here.
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June 2011 (Revised May 2012)
Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details

Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States

October 2016 (Revised January 2017)
Background Note

The U.S. Health Club Industry, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2015, the U.S. health-club industry generated revenues of $25.8 billion, up from $14.8 billion in 2004. Members of health clubs accounted for 17% of the population, up from 14%. The number of clubs had grown from 26,830 in 2004 to 36,180. In the process, the list of... View Details

15 Mar 2019
Blog Post

PART 3: Military Transition and the JD/MBA - Getting on the JD/MBA Path

or having time to invest in a startup or other personal or professional endeavor. In determining which path (or mix of multiple) you seek to take, consider your career objectives, level of confidence in the hypothesis View Details

August 2020
Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez

In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details

Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California

05 Jul 2006
Working Paper Summaries

Deep Links: Business School Students’ Perceptions of the Role of Law and Ethics in Business

Keywords: by Constance E. Bagley, Gavin Clarkson & Rachel Power; Legal Services

2009
Article

Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model

By: P. Caprariello, A.J.C. Cuddy and S.T. Fiske

The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both... View Details

Keywords: Competency and Skills; Mathematical Methods; Emotions; Personal Characteristics; Prejudice and Bias; Status and Position; Culture; Competition