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      • April 2023
      • Supplement

      Southwick Social Ventures

      By: Henry McGee
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      McGee, Henry. "Southwick Social Ventures." Harvard Business School Multimedia/Video Supplement 823-703, April 2023.
      • April 2023
      • Case

      Strive Asset Management

      By: Suraj Srinivasan, Lynn S. Paine and Aldo Sesia
      Strive Asset Management, which launched in 2022, was actively targeting several leading U.S. companies in the upcoming 2023 proxy voting season to stop acquiescing to those large asset managers and other institutional shareholders who were pressing those companies to... View Details
      Keywords: ESG; Shareholder Activism; Asset Management; Investment Funds; Corporate Governance; Risk Management; Climate Change; Diversity; Equity; Financial Services Industry; United States
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      Srinivasan, Suraj, Lynn S. Paine, and Aldo Sesia. "Strive Asset Management." Harvard Business School Case 123-088, April 2023.
      • 15 Apr 2023
      • Conference Presentation

      Autonomous Systems

      By: Hise O. Gibson, Rob Wittman, Brandon Tseng, Nini Hamrick and Tim Booher
      Autonomous systems have been on the front lines and front pages in the war in Ukraine, yet there are many unanswered questions regarding their future role and capabilities. Currently, these systems are employed in myriad use cases in logistics, intelligence, and... View Details
      Keywords: War; Technology Adoption
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      "Autonomous Systems." Paper presented at the Technology and National Security Conference, MIT Sloan School of Management, Global Security Technology Club and Harvard Business School, Aerospace & Defense Club, Cambridge, MA, USA, April 15, 2023.
      • April 15, 2015
      • Article

      What to Do If a Feud Threatens Your Family Business

      By: Josh Baron and Rob Lachenauer
      Keywords: Family and Family Relationships; Family Business; Conflict and Resolution
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      Baron, Josh, and Rob Lachenauer. "What to Do If a Feud Threatens Your Family Business." Harvard Business Review (website) (April 15, 2015).
      • April 2023 (Revised October 2024)
      • Teaching Note

      Dwight D. Eisenhower: Changing the World

      By: Robert Simons and Shirley Sun
      Teaching Note for HBS Case No. 121-047. View Details
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      Simons, Robert, and Shirley Sun. "Dwight D. Eisenhower: Changing the World." Harvard Business School Teaching Note 123-027, April 2023. (Revised October 2024.)
      • April 13, 2023
      • Article

      How to Build a Life: The Not-So-Secret Key to Emotional Balance

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: The Not-So-Secret Key to Emotional Balance." The Atlantic (April 13, 2023).
      • 2023
      • Working Paper

      How Wicked Problems Drive Business Performance: A Review of the Academic Literature

      By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
      Recent years have seen a rise in the number of businesses engaged in the pursuit of “purposeful” activities – that is, activities that engage with the broader community in ways that expand beyond the pursuit of shareholder value. Many of these activities involve... View Details
      Keywords: Wicked Problems; Corporate Social Responsibility and Impact; Social Issues; Performance
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      Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "How Wicked Problems Drive Business Performance: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-064, April 2023.
      • April 2023
      • Supplement

      Sweet Teez Bakery: Projecting the Dough’s Rise Video Supplement

      By: Emily R. McComb and Ruth Page
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      McComb, Emily R., and Ruth Page. "Sweet Teez Bakery: Projecting the Dough’s Rise Video Supplement." Harvard Business School Multimedia/Video Supplement 223-701, April 2023. (Click here to access this case.)
      • 2023
      • Working Paper

      Firm Purpose and Problem Wickedness: A Review of the Academic Literature

      By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
      Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details
      Keywords: Mission and Purpose; Problems and Challenges
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      Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "Firm Purpose and Problem Wickedness: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-063, April 2023.
      • April 12, 2023
      • Article

      Using AI to Adjust Your Marketing and Sales in a Volatile World

      By: Das Narayandas and Arijit Sengupta
      Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
      Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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      Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
      • April 2023
      • Teaching Note

      Bored Ape Yacht Club: Navigating the NFT World (A)

      By: Das Narayandas, Scott Duke Kominers and Kerry Herman
      Teaching Note for HBS Case No. 822-065. View Details
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      Narayandas, Das, Scott Duke Kominers, and Kerry Herman. "Bored Ape Yacht Club: Navigating the NFT World (A)." Harvard Business School Teaching Note 523-083, April 2023.
      • April 2023
      • Teaching Note

      Roblox: Virtual Commerce in the Metaverse

      By: Ayelet Israeli and Nicole Tempest Keller
      Teaching Note for HBS Case No. 523-028. View Details
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      Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Teaching Note 523-099, April 2023.
      • April 18, 2023
      • Article

      The Rebirth of Software as a Service

      By: Frank V. Cespedes and Jacco van der Kooij
      Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a... View Details
      Keywords: Customers; Sales; Technology Industry
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      Cespedes, Frank V., and Jacco van der Kooij. "The Rebirth of Software as a Service." Harvard Business Review (website) (April 18, 2023).
      • 2024
      • Working Paper

      Using LLMs for Market Research

      By: James Brand, Ayelet Israeli and Donald Ngwe
      Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
      Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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      Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
      • April 6, 2023
      • Article

      A New NFT Launch Strategy: The Wave Mint

      By: Scott Duke Kominers and 1337 Skulls Sers
      In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337... View Details
      Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design
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      Kominers, Scott Duke, and 1337 Skulls Sers. "A New NFT Launch Strategy: The Wave Mint." a16zcrypto.com (April 6, 2023).
      • April 6, 2023
      • Article

      How to Build a Life: Parasocial Relationships Are Just Imaginary Friends for Adults

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Parasocial Relationships Are Just Imaginary Friends for Adults." The Atlantic (April 6, 2023).
      • April 2023
      • Technical Note

      An Art & A Science: How to Apply Design Thinking to Data Science Challenges

      By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
      We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure... View Details
      Keywords: Decision Making; Framework; Analytics and Data Science
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      Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "An Art & A Science: How to Apply Design Thinking to Data Science Challenges." Harvard Business School Technical Note 623-070, April 2023.
      • April 2023 (Revised July 2023)
      • Case

      Fermenting Accounting Problems at Vermont Kombucha Corp.

      By: Tatiana Sandino and Marshal Herrmann
      Founded in 2005, Vermont Kombucha Corp. (V-Ko) was an early mover in the fledgling U.S. market for kombucha, a drink brewed for its health benefits. Early on, the company captured more than 90% of market share. Under the leadership of its founder and CEO, Joe Williams,... View Details
      Keywords: Going Public; Business Model; Financial Reporting; Ethics; Corporate Governance; Stock Shares; Food and Beverage Industry
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      Sandino, Tatiana, and Marshal Herrmann. "Fermenting Accounting Problems at Vermont Kombucha Corp." Harvard Business School Case 123-064, April 2023. (Revised July 2023.)
      • April 2023
      • Case

      Fizzy Fusion: When Data-Driven Decision Making Failed

      By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
      This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details
      Keywords: Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry
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      Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "Fizzy Fusion: When Data-Driven Decision Making Failed." Harvard Business School Case 623-071, April 2023.
      • April 5, 2023
      • Article

      We Need an Operation Warp Speed for Long COVID

      By: Esther K. Choo and Scott Duke Kominers
      With millions of people affected and at least $1 trillion of economic value at stake, long COVID is our next national health emergency. View Details
      Keywords: COVID; COVID-19; COVID-19 Pandemic; Scientific Research; Policy; Health Policy; Innovation; Science; Public Finance; Public Health; Health Disorders; Health Care and Treatment; Human Capital
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      Choo, Esther K., and Scott Duke Kominers. "We Need an Operation Warp Speed for Long COVID." Scientific American (website) (April 5, 2023).
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