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Publications

Publications

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      • Faculty Publications  (2,495)

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      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Research Summary

      Social Determinants of Health

      By: Susanna Gallani
      Healthcare provider organizations are becoming progressively more involved in ways to improve health equity and address social determinants of health (SDOH). In this line of work, Prof. Gallani studies organizational factors interacting with the implementation of SODH... View Details
      Keywords: Healthcare Organizations; Performance Management; Accountability; Health Industry
      • Research Summary

      Supply Chain Coordination for Products with Uncertain Demand

      By: Ananth Raman
      Ananth Raman has been investigating supply chain coordination for products with uncertain demand in industries as diverse as apparel, power tools, computers, and footwear. Most recently he has been exploring the role of intermediaries, particularly in supply chains... View Details
      • Research Summary

      Talent and Ownership on Corporate Boards

      By: Cynthia A. Montgomery

      This research, with co-author Emilie Feldman,  examines the performance of firms whose boards include directors with sizeable ownership stakes and relatively low levels of business experience. In contrast to theories that predict a strong... View Details

      • Research Summary

      The Connection Between Volatility and Leverage

      By: Emil N. Siriwardane

      Professor Siriwardane has co-developed a new econometric model that captures the link between equity volatility and financial leverage, driven by the desire to incorporate the record levels of both leverage and volatility that characterized the 2008 financial crisis... View Details

      • Research Summary

      The Economics of Enterprise IT

      By: Shane M. Greenstein

      Why do some organizations adopt new information systems while others do not? Why do some face high costs while others do not? Professor Greenstein has been pursuing this stream of research throughout his career, analyzing the factors shaping the costs of acquiring... View Details

      • Research Summary

      The Real Effects of Capital Controls: Financial Constraints, Exporters, and Firm Investment

      By: Laura Alfaro
      In aftermath of the global financial crisis of 2008–2009, emerging-market governments have increasingly restricted foreign capital inflows. The data show a statistically significant drop in cumulative abnormal returns for Brazilian firms following capital control... View Details
      • Research Summary

      The Real Exchange Rate, Innovation and Productivity

      By: Laura Alfaro
      We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001-2010. We uncover the following stylized facts about regional variation of manufacturing firms'... View Details
      • Research Summary

      Using Cost Information In Pricing Decisions

      By: V.G. Narayanan
      Professor Narayanan studies the use of cost information in pricing decisions. In particular, he studies how customer profitability information affects the product pricing decisions of managers. View Details
      • Forthcoming
      • Article

      Variable Leases Under ASC 842: Evidence on Properties and Consequences

      By: Jonas Heese, Albert Shin and Charles C.Y. Wang
      The new lease standard (ASC 842) allows firms to keep variable leases off-balance-sheet, in part based on the assumption that future expenses are difficult to estimate reliably. We show that variable-lease expenses are both prevalent and substantial, exhibiting... View Details
      Keywords: Financial Accounting; Financial Analysis; Accounting; Leasing; Financial Strategy
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      Related
      Heese, Jonas, Albert Shin, and Charles C.Y. Wang. "Variable Leases Under ASC 842: Evidence on Properties and Consequences." Review of Accounting Studies (forthcoming). (Pre-published online June 26, 2025.)
      • Teaching Interest

      Venture Capital and Private Equity (MBA)

      By: Archie L. Jones

      The growth of private equity internationally has been dramatic, to the point that the asset class has been both lauded as the savior and vilified as the cause of our current economic malaise. Over the past two decades, private equity- ranging from venture... View Details

      • Teaching Interest

      Venture Capital and Private Equity (MBA)

      By: Josh Lerner

      The growth of private equity internationally has been dramatic, to the point that the asset class has been both lauded as the savior and vilified as the cause of our current economic malaise. Over the past two decades, private equity- ranging from venture capital to... View Details

      • August 1, 2025
      • Article

      When to Innovate and When to Imitate

      By: Felipe A. Csaszar, Rebecca Karp and Maria Roche
      Innovation is often the gold standard for firms looking to grow profits and become leaders in their industries. But given the steep cost of failure, is a relentless pursuit of innovation always advisable? Or might there be some instances when imitation may be a better... View Details
      Keywords: Innovation Strategy; Imitation; Competition
      Citation
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      Related
      Csaszar, Felipe A., Rebecca Karp, and Maria Roche. "When to Innovate and When to Imitate." Harvard Business Review Digital Articles (August 1, 2025).
      • Research Summary

      Women Entrepreneurs

      By: Myra M. Hart
      Professor Hart is currently conducting research on women entrepreneurs pursuing high growth strategies. Hart is a member of the Diana Research Group, a team of five professors who have collaborated in an on-going investigation of the unique oppportunities and obstacles... View Details
      • Research Summary

      Workforce Change

      By: Sandra J. Sucher

      This research encompasses layoffs, furloughs and restructuring, global practices that affect millions of employees and thousands of companies every year. In this work I aim to replace bad practice that damages trust with good (or at least better) practice through... View Details

      Keywords: Layoffs; Leadership And Change Management; Global Innovation; Strategic Decision Making; Multinational Corporations; Organizational Change and Adaptation; United States; France; Germany; Hungary; Finland; United Kingdom; Netherlands; China; Japan; Brazil
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