Publications

SSRN

May 2009 (Revised December 2009)
Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham

Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details

Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry

01 Jul 2015
News

From Waze for crowds to Uber for street food

V.G. Narayanan

Professor Narayanan is the Thomas D. Casserly, Jr. Professor of Business Administration, and Senior Associate Dean of Executive Education and HBS Online. His research focuses on management accounting with an interest in performance evaluation and incentives... View Details

Keywords: accounting industry; banking; service industry; telecommunications; health care

Web

Faculty & Research

HBS Book Negotiation: The Game Has Changed By: Max Bazerman The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic... View Details

February 1993 (Revised October 1993)
Case

Brent Walker Group PLC,The

The Brent Walker Group completed the largest out-of-court restructuring in the United Kingdom. After overexpansion in the 1980s, the company pursued a large acquisition financed with debt and then encountered falling asset prices. With the assistance of the Bank of... View Details

Keywords: Restructuring; United Kingdom

June 1992 (Revised March 1993)
Case

Fleetwood Enterprises, Inc. 1990

By: Timothy A. Luehrman

The CFO of Fleetwood Enterprises is considering whether to recommend a large share repurchase to the board of directors. Fleetwood's core businesses, manufactured housing and recreational vehicles, are very sensitive to business cycles and oil prices. Following Iraq's... View Details

Keywords: Business Cycles; Capital Structure; Stock Shares; Price; Crisis Management; Production; Manufacturing Industry; Iraq; Kuwait

April 2017
Article

Prizes, Patents and the Search for Longitude

By: M. Diane Burton and Tom Nicholas

The 1714 Longitude Act created the Board of Longitude to administer a large monetary prize and progress payments for the precise determination of a ship’s longitude. However, the prize did not prohibit patenting. We use a new dataset of marine chronometer inventors to... View Details

Keywords: Prizes; Innovation; Patents; Innovation and Invention; Motivation and Incentives

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Program

Owner/President Management

and scale since company inception Your role covers the scope of chief executive officer, chief operating officer, president, managing director, or executive director of the... View Details

October 2013 (Revised April 2016)
Case

StriveTogether: Reinventing the Local Education Ecosystem

By: Allen Grossman, Ann Lombard and Noah Fisher

StriveTogether aimed to improve education outcomes by coordinating the actions of diverse community stakeholders—nonprofit service providers, school districts, government, parents, businesses and others. StriveTogether had an intense focus on collective impact—"the... View Details

Keywords: Education Reform; Not For Profit; Communities; Collaboration; Collective Impact; Nonprofit Organizations; Education; Business and Community Relations; Education Industry; United States

April 1998
Case

Responding to 21st Century Financial Crisis

By: Huw Pill

During the 1990s, financial crises appear to have been almost annual events. Examples abound: the collapse of S & Ls in the United States; currency mayhem in Europe; Mexican devaluation and banking crisis; Japanese banks teetering on the verge of default; currency and... View Details

Keywords: Global Range; Financial Crisis

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30 Oct 2019
News

From the playing field to the boardroom

4 PM – 5 PM EDT, 07 Apr 2021
Virtual Programming

Sports As A Classroom: Lessons in Leadership, Diversity, Inclusion & Impact from Women in Sports

Join us for a virtual panel discussion with some of Harvards sports leaders as they share lessons about the importance of diversity, the impact of inclusion, and their journey to successful leaders. Panelists: Tari Cash, Founder & CEO at City Swing Golf, Harvard... View Details

August 1998
Case

General Motors Corp. (D),The : 1993-1996

By: Peter Tufano

The fourth in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This case describes the set of financial decisions taken by the firm as its business recovered, and focuses on an immediate decision faced by... View Details

Keywords: Corporate Finance; Auto Industry; United States

2013
Case

Travelers Insurance: Focusing on Climate Change and Natural Catastrophe Risk

By: Andrew J. Hoffman

The dilemma Evan Blue faces stems from a report by sustainability advocacy group Ceres that calls on companies to take climate change into consideration in their risk models and develop response strategies. The fictional vice president of Traveler's Insurance is tasked... View Details

Keywords: Climate Change; Business Strategy; Risk and Uncertainty; Insurance Industry

February 2000 (Revised March 2000)
Case

National Campaign to Prevent Teen Pregnancy

The National Campaign to Prevent Teen Pregnancy was founded in 1995 to bring together a variety of efforts to reduce teen pregnancy in the United States. Over the last four years the campaign has recruited a prestigious board, developed effective programs for... View Details

Keywords: Nonprofit Organizations; Social Issues; Business Strategy; United States

09 Aug 2021
News

Understanding the Global Chip Shortage, a Big Crisis Involving Tiny Components

21 Apr 2015
First Look

First Look: April 21

the founder is still in control of the board of directors and/or the CEO position are significantly less valuable than those in which the founder... View Details

Keywords: Carmen Nobel & Sean Silverthorne

December 2006 (Revised January 2007)
Case

Restructuring Navigator Gas Transport Plc

By: C. Fritz Foley

How should creditors pursue their claims in a multi-jurisdiction bankruptcy? David Butters, Managing Director at Lehman Brothers, negotiates a restructuring of Navigator Gas Transport, a shipping company that is headquartered in Switzerland, incorporated in the Isle of... View Details

Keywords: Management Teams; Insolvency and Bankruptcy; Complexity; Capital Structure; Restructuring; International Finance; Law; Ship Transportation; Shipping Industry; Switzerland; Isle of Man