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13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

envisioned “virtual market” machine could become a reality but would still require one missing ingredient: a soul. The “soul” is our human intuition, scientific expertise, awareness of customer preferences, and industry knowledge—all... View Details

Keywords: by Kristen Senz

18 Aug 2015
News

Can Reusable Bags At The Grocery Store Change What People Buy?

2008
Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details

Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions

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2011
Book

Flying Without a Net: Turn Fear of Change into Fuel for Success

By: Thomas J. DeLong

Confronted by omnipresent threats of job loss and change, even the brightest among us are anxious. In response, we're hunkering down, blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable... View Details

Keywords: Leadership Style; Personal Development and Career; Problems and Challenges; Attitudes; Behavior

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March 2008
Article

Testing a Purportedly More Learnable Auction Mechanism

We describe an auction mechanism in the class of Groves mechanisms that has received attention in the computer science literature because of its theoretical property of being more "learnable" than the standard second price auction mechanism. We bring this mechanism,... View Details

Keywords: Market Design; Auctions; Learning; Economics

2016
Working Paper

Paying (for) Attention: The Impact of Information Processing Costs on Bayesian Inference

By: Scott Duke Kominers, Xiaosheng Mu and Alexander Peysakhovich

Human information processing is often modeled as costless Bayesian inference. However, research in psychology shows that attention is a computationally costly and potentially limited resource. We study a Bayesian individual for whom computing posterior beliefs is... View Details

Keywords: Behavior; Cognition and Thinking; Economics

07 Aug 2013
What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

Summing Up What is the Proper Role of Judgment in Decision-Making? There is a seemingly universal (and currently popular) quest for rational processes—what Hamilton Carvalho terms "cognitive repairs"—to counter the foibles of View Details

Keywords: by James Heskett

01 Jan 2006
News

01 Feb 2010
Research & Ideas

The ‘Luxury Prime’: How Luxury Changes People

Y.J. Chua and Xi Zou, an assistant professor at London Business School, suggest that luxury goods have an important effect on human behavior that is only now becoming clear—and that may have implications for... View Details

Keywords: by Sarah Jane Gilbert

January 2015
Article

Costly Third-party Punishment in Young Children

By: Katherine McAuliffe, Jillian J. Jordan and Felix Warneken

Human adults engage in costly third-party punishment of unfair behavior, but the developmental origins of this behavior are unknown. Here we investigate costly third-partypunishment in 5- and 6-year-old children. Participants were asked to accept (enact) or reject... View Details

Keywords: Third-party Punishment; Inequity Aversion; Social Cognition; Cooperation; Fairness; Behavior

John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services

15 Dec 2010
Working Paper Summaries

Cognitive Barriers to Environmental Action: Problems and Solutions

Keywords: by Lisa L.Shu & Max H. Bazerman

December 2022
Article

The Rise of People Analytics and the Future of Organizational Research

By: Jeff Polzer

Organizations are transforming as they adopt new technologies and use new sources of data, changing the experiences of employees and pushing organizational researchers to respond. As employees perform their daily activities, they generate vast digital data. These data,... View Details

Keywords: Organizational Change and Adaptation; Analytics and Data Science; Technology Adoption; Employees

Blog

Leading in Tough Times: HBS Faculty Member Amy C. Edmondson on Psychological Safety

CREATE PSYCHOLOGICAL SAFETY? It's a natural human tendency to hold back ideas and shy away from disagreeing with the boss. To avoid being perceived as ignorant, we don't ask questions. To avoid being thought of as incompetent, we don't... View Details

2023
Article

Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control

By: Susanna Gallani

Can managers use monetary incentives to elicit cooperation from workers they cannot reward for their efforts? I study “conduit incentives,” an innovative incentive design, whereby managers influence bonus-ineligible workers’ effort by offering bonus-eligible employees... View Details

Keywords: Organizational Behavior Modification; Peer Monitoring; Persistence Of Performance Improvements; Crowding Out; Implicit Incentives; Compensation; Healthcare; Social Pressure; Image Motivation; Incentives; Motivation; Performance; Behavior; Motivation and Incentives; Compensation and Benefits; Governing Rules, Regulations, and Reforms; Organizational Culture; Health Industry; California

14 Dec 2016
Book

Simple Ways to Take Gender Bias Out of Your Job Ads

Keywords: by Carmen Nobel

Flying Without a Net: Turn Fear of Change into Fuel for Success

Confronted by omnipresent threats of job loss and change, even the brightest among us are anxious. In response, we're hunkering down, blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable... View Details

July 2008
Article

Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making

By: Katherine L. Milkman, Todd Rogers and Max Bazerman

Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of... View Details

Keywords: Decision Choices and Conditions; Ethics; Policy; Behavior; Conflict and Resolution

2007
Working Paper

Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of... View Details

Keywords: Decision Choices and Conditions; Ethics; Policy; Behavior; Conflict and Resolution