digital innovation - Publications - Faculty & Research

June 2016
Case

Publicis Groupe 2016: Maurice and the Millennials

By: Rosabeth Moss Kanter and Jonathan Cohen

Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he... View Details

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Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework,... View Details

October 2015
Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira

This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details

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August 2003 (Revised August 2024)
Case

Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

By: Regina E. Herzlinger and John McDonough

Many health care innovations appear successful; but fail. This is the first case in the Innovating Health Care course that investigates how to create successful health care innovations. It is part of the first module in the course. This module focuses on how to... View Details

Keywords: Three Pillars; Industry Analysis; Health Care and Treatment; Innovation and Invention; Innovation and Management; Medical Specialties; Health Industry

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01 Jun 2017
News

Drawing on the Crowd for Innovative Problem-Solving

problem-solving challenges. “I became a professor to understand why communities, like those that create open-source software, were innovating. It did not correlate with my intuition about the best ways to incentivize innovation and... View Details

February 2021
Tutorial

What is AI?

By: Tsedal Neeley

This video explores the elements that constitute artificial intelligence (AI). From its mathematical basis to current advances in AI, this video introduces students to data, tools, and statistical models that make a computer 'intelligent.' Through an explanation of... View Details

Keywords: Artificial Intelligence; Digital; Technological Innovation; Leadership; AI and Machine Learning; Mathematical Methods

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07 Dec 2016
Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top marketing professionals... View Details

Keywords: Entertainment / Media / Sports

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

The music industry likes power. Power chords, power ballads, even Towers of Power. The balance of power in the industry, however, has been completely upset with the advent and rapid proliferation of digital music. Who calls the shots... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) already had a strong understanding of the technical side of the digital world when she signed up for the Digital View Details

Keywords: Jennifer Gillespie

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Adriana Varella & Nilton Maltz Digital DNA 2005 | About

School and the Harvard John A. Paulson School of Engineering and Applied Sciences, the iLab is a hub of innovation open to students and faculty across the University who are interested in entrepreneurship. View Details

20 Jul 2020
News

Survey shows South African firms in some sectors are highly innovative

01 Mar 2018
News

Can a Digital Platform Open Up the Opaque Metals Industry?

image by Edmon de Haro image by Edmon de Haro Boris Eykher (MBA 2009) and Ilya Chernilovskiy (MBA 2013) watched the 2015 global price slump in commodities with horror. Prices for commodities fell to their lowest levels since the financial crisis, sending mining... View Details

Keywords: Nicole Torres

15 Dec 2020
Working Paper Summaries

Biased Sampling of Early Users and the Direction of Startup Innovation

Keywords: by Ruiqing Cao, Rembrand Koning, and Ramana Nanda

03 Oct 2016
News

Clayton Christensen On What He Got Wrong About Disruptive Innovation

August 2021
Article

Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap

By: Abhishek Nagaraj

The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to... View Details

Keywords: Online Communities; Knowledge Production; Crowdsourcing; Innovation; Digitization; Internet and the Web; Digital Platforms; Social and Collaborative Networks; Analytics and Data Science; Knowledge Dissemination

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November 2019
Supplement

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Technology Industry; California; San Francisco

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15 Aug 2021
News

You’ve Never Heard of the Biggest Digital Media Company in America

more than $11 billion, and more readers, as measured by Comscore, than any media brand you’ve ever heard of—an average of 751 million visits a month.” The article details how Elias built the company with his cofounder in the 2000s around early View Details

November 2019 (Revised February 2022)
Teaching Note

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta

Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details