Internet And Online Services Industries - Publications - Faculty & Research - Harvard Business School

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April 2004
Tutorial

Yield Curves and Bond Ratings Tutorial

By: William E. Fruhan Jr.

To preview this online product, Authorized Faculty can call our customer service department at 1-800-545-7685 or 617-783-7600. This online tutorial explains what drives the shape of the yield curve for traded debt securities. Also describes the metrics used by rating... View Details

Keywords: Bonds; Investment Return; Financial Services Industry

August 2015 (Revised December 2016)
Case

Apple Pay

By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez

On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details

March 2022
Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta

Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details

Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Retail Industry; London; United Kingdom; Portugal

February 2015 (Revised April 2016)
Supplement

Quincy Apparel (B)

By: Thomas R. Eisenmann and Lisa C. Mazzanti

The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict;... View Details

Keywords: Retail; Online Retail; Women's Apparel; Internet and the Web; Entrepreneurship; Failure; Business Startups; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry

August 2011 (Revised April 2013)
Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details

Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Technology Industry; Japan

August 2021 (Revised February 2022)
Case

Lexoo: Building a Long-Lasting Platform (Abridged)

By: Chiara Farronato and Elena Corsi

Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details

Keywords: Legal Services; Marketplaces; Pivot; Growth and Development Strategy; Digital Platforms; Small Business; Service Operations; Decision Making; Legal Services Industry

26 Feb 2014
News

The First Five Years: Morgan Hermand-Waiche (MBA 2010)

HERMAND-WAICHE What's the story behind Adore Me? "I had always wanted to start a company in the United States and after three years at McKinsey & Company, and following my graduation from HBS, I felt ready... View Details

Keywords: online shopping; fashion; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores

01 Jun 2020
News

Homeschooled

delivering internet at, say, $5 a month. So, for just over $100 a year, you can get a device and internet access for a home. It’s not a huge amount of money, View Details

Keywords: Jennifer Gillespie; online learning; Educational Services

December 2014 (Revised November 2023)
Case

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa C. Mazzanti

Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders... View Details

Keywords: Entrepreneurial Management; Startup Management; Technology; Computer Programming; Coding; Online Education; Monetization; Online Communities; Marketplaces; Internet and the Web; Education; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Technology Industry

December 2016
Case

thredUP: Think Secondhand First

By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga

In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture... View Details

Keywords: Scaling Start-ups; International Expansion; Online Consignment; Apparel; Internet and the Web; Expansion; Entrepreneurship; Global Strategy; Business Startups; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry; San Francisco

December 2020 (Revised December 2021)
Case

Komatsu and Smart Construction

By: Rajiv Lal, David J. Collis and Akiko Saito

Komatsu, Japan's leading construction equipment manufacturer, is considering investing in a digital platform "Smart Construction" that will digitise the entire work process on a construction site, allowing for substantial reductions in cost and time while improving... View Details

Keywords: Platform; Digital Business; Construction; Business Model; Strategy; Technology Adoption; Internet and the Web; Digital Platforms; Construction Industry; Japan

June 2015 (Revised November 2016)
Supplement

HealthCare.gov: The Crash and the Fix (B)

By: Leonard A. Schlesinger and Paras D. Bhayani

A review of the process utilized by the Obama administration to create the Health Care.gov exchange and the problems that resulted from the implementation effort. This case provides the follow on strategy and processes utilized to get the site up and running after the... View Details

Keywords: Organizational Change; Implementing Strategy; Implementation; Government Innovation; Health Care Industry; Health Care Reform; Service Delivery; Internet and the Web; Health; Government and Politics; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States

September 2019
Teaching Note

Western Governors University: 10x Vision

By: William R. Kerr and Coelin P. Scibetta

Teaching Note for HBS No. 819-093. View Details

Keywords: Education Systems; Online Learning; Higher Education; Internet and the Web; Expansion; Growth and Development Strategy; Education Industry; United States

06 Aug 2014
News

An Insider's Account of the Yahoo-Alibaba Deal

Keywords: international deal; China; Internet; Yahoo; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

01 Mar 2012
News

She’s Got Your Back

from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online View Details

Keywords: Julia Hanna; online reviews; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

October 2015
Case

Bigbelly

By: Mitch Weiss and Christine Snively

To accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and recycling... View Details

May 2022
Case

Deborah Quazzo at GSV Ventures

By: William A. Sahlman, Michael D. Smith and Nicole Tempest Keller

As COVID-19 swept across the globe in 2020, the education sector faced unprecedented disruption. Schools and colleges worldwide shut down, forcing over a billion students and teachers to move to online learning. Investor interest in the EdTech space exploded as... View Details

Keywords: Edtech; Technology; Online Learning; COVID-19 Pandemic; Education; Information Technology; Venture Capital; Change Management; Strategy; Education Industry; Education Industry; Chicago; California

January – February 2011
Article

'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

By: Elie Ofek, Zsolt Katona and Miklos Sarvary

The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details

Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry

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April 2001 (Revised August 2001)
Case

UNext: Business Education and e-Learning

By: Michael G. Rukstad, David J. Collis and Tyrell Levine

UNEXT has signed agreements with Columbia, Stanford, Chicago, Carnegie Mellon, and the London School of Economics to create online business courses. The company is backed by Michael Milken and Larry Ellison and has four Nobel laureates on its advisory board. Describes... View Details

Keywords: Business Education; Curriculum and Courses; Technological Innovation; Internet and the Web; Competition; Disruptive Innovation; Performance Efficiency; Higher Education; Learning; Education Industry

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