Publications

October 2024
Case

Sacoor Brothers: From Co-Family CEOs to No Family CEOs?

By: Lauren Cohen, David Ager and Alpana Thapar

Sacoor Brothers, a luxury clothing retail company, was founded in 1989 in Lisbon, Portugal, by four brothers—Malik, Salim, Rahimo, and Moez. After establishing a strong presence in Portugal, the brothers were drawn to the rapidly growing retail markets in the Middle... View Details

05 Jul 2012
What Do You Think?

Why Is Trust So Hard to Achieve in Management?

low, it will be more difficult to implement anything-policies, practices, and eventually strategies of which they are a part? This appeared to be confirmed by data that I... View Details

Keywords: by James Heskett

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

price decreases segmented by customer and channel. Another hallmark of stressful situations is that they can lead to paralysis and inaction, what Nathan Furr calls “unproductive uncertainty.” He recommends three View Details

Keywords: by Boris Groysberg and Sarah Abbott

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

interference from the community because of their favorable reputation, while layoffs by other firms elsewhere were met with unrest and angst. The approach of the study is important, too. The discipline of View Details

Keywords: by Sean Silverthorne

January 2025
Case

Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?

By: David Collis and Haisley Wert

In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details

Keywords: Corporate Strategy; Expansion; Scope; Grocery; Strategy; United States

August 2016 (Revised June 2017)
Case

Oversight Systems

By: Frank V. Cespedes and Amram Migdal

The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included... View Details

Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America; United States; Atlanta; Georgia (state, US)

2023
Book

The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card

By: Christina Wallace

Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global... View Details

Keywords: Work-Life Balance; Personal Development and Career

06 Jan 2020
Research & Ideas

Motivate Your High Performers to Share Their Knowledge

“People might be intimidated to approach the sales superstar and reveal that they are having problems because of self-image issues,” Stanton says. “And the best salespeople may want View Details

Keywords: by Michael Blanding

20 May 2013
Research & Ideas

The Long-Term Fix to US Competitiveness

collaborative," Menino said. "This approach delivered results for our city. It will also deliver results to our country." The mayor cited development of the South Boston waterfront and the... View Details

Keywords: by Stephanie Schorow & Harvard Gazette

June 2023
Case

Investing in the Climate Transition at Neuberger Berman

By: George Serafeim and Benjamin Maletta

By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details

25 Jun 2024
Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

managerial practices necessitate a good rapport with workers, and some managerial styles and approaches only work if you have that good rapport. [Lack of rapport could] lead to increased turnover and low... View Details

Keywords: by Kara Baskin; Food & Beverage

October 2013 (Revised February 2019)
Case

Chobani: Growing a Live and Active Culture (Abridged)

By: Joshua D. Margolis and Matthew Preble

Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market and nearly 20% of the total yogurt market. The company's innovative approach to... View Details

Keywords: Innovation; Culture; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Organizational Culture; Entrepreneurship; Marketing; Growth and Development Strategy; Agribusiness; Manufacturing Industry; Food and Beverage Industry; United States; Canada; Australia

08 Feb 2021
Book

How to Make the World Better, Not Perfect

we already have. “Philosophers are normative; They tell you what an ideal state looks like. Behavioral scientists tell you how people actually behave,” Bazerman says. “I use a prescriptive approach to... View Details

Keywords: by Michael Blanding

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

including how to lead with passion and how to create an inspirational mission. In this excerpt from the book, Heskett takes on the corporate adage that “culture eats strategy... View Details

Keywords: by Avery Forman

Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details

Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit

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