Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (11,518) Arrow Down
Filter Results: (11,518) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (11,518)
    • People  (11)
    • News  (1,892)
    • Research  (8,274)
    • Events  (22)
    • Multimedia  (79)
  • Faculty Publications  (6,528)

Show Results For

  • All HBS Web  (11,518)
    • People  (11)
    • News  (1,892)
    • Research  (8,274)
    • Events  (22)
    • Multimedia  (79)
  • Faculty Publications  (6,528)
← Page 12 of 11,518 Results →
  • February 2014 (Revised March 2014)
  • Module Note

Why Do Firms Go Abroad? Strategies to Create Value Globally

By: Jorge Tamayo and Juan Alcácer
Citation
Purchase
Related
Tamayo, Jorge, and Juan Alcácer. "Why Do Firms Go Abroad? Strategies to Create Value Globally." Harvard Business School Module Note 713-057, February 2014. (Revised March 2014.)
  • 27 Aug 2013
  • Working Paper Summaries

The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market

Keywords: by Yongwook Paik & Feng Zhu; Legal Services
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
Citation
Educators
Purchase
Related
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
  • December 2014
  • Module Note

Why Do Firms Go Abroad? Strategies to Create Value Globally

By: Juan Alcacer
Citation
Purchase
Related
Alcacer, Juan. "Why Do Firms Go Abroad? Strategies to Create Value Globally." Harvard Business School Module Note 715-416, December 2014.
  • April 2014
  • Teaching Note

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby and Erica M. Zendell
Citation
Purchase
Related
Kirby, William C., and Erica M. Zendell. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Teaching Note 314-138, April 2014.
  • December 2009
  • Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
Citation
Educators
Purchase
Related
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
  • May 2012
  • Article

Global Business Speaks English: Why You Need a Language Strategy Now

By: Tsedal Neeley
Citation
Read Now
Related
Neeley, Tsedal. "Global Business Speaks English: Why You Need a Language Strategy Now." Harvard Business Review 90, no. 5 (May 2012): 116–124.
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Citation
Educators
Purchase
Related
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
  • 01 Jun 2004
  • News

Merck’s Gilmartin on Vaccines, Global Health

Viruses are out there, waiting to strike, and vaccinations are our best defense. But that defense is a man-made system, and therefore subject to breakdowns. In a talk titled “The Significance of Vaccines in Global Health,” Merck CEO... View Details
Keywords: Merck; public health; global public health; vaccines; Health, Social Assistance; Scientific Research and Development Services
  • 2001
  • Book

Cases in Strategic Marketing Management: Business Strategies in Latin America

By: Guillermo D'Andrea and John A. Quelch
Citation
Find at Harvard
Related
D'Andrea, Guillermo, and John A. Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Upper Saddle River, NJ: Prentice Hall, 2001.
  • Video

Strategy Track Trailer

  • 2001
  • Book

Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

By: John A. Quelch
Citation
Find at Harvard
Related
Quelch, John A. Cases in Strategic Marketing Management: Business Strategies in Muslim Countries. Upper Saddle River, NJ: Prentice Hall, 2001.
  • February 2018 (Revised October 2018)
  • Case

Wellington Global Impact

By: Shawn Cole and Lynn Schenk
Wellington Global Impact is one of the first public equities impact investing strategies in the market. The case explores how the strategy was developed at Wellington, including an analysis of the culture that supported its development. It also explores the difficulty... View Details
Keywords: Finance; Impact Investing; Investment; Strategy; Corporate Social Responsibility and Impact; Organizational Culture; Analysis
Citation
Educators
Purchase
Related
Cole, Shawn, and Lynn Schenk. "Wellington Global Impact." Harvard Business School Case 218-067, February 2018. (Revised October 2018.)
  • September 2010
  • Article

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
Citation
Find at Harvard
Purchase
Related
Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
  • November 2019 (Revised October 2022)
  • Case

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
Keywords: Internet; Nike; Adidas; E-commerce
Citation
Educators
Purchase
Related
Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019. (Revised October 2022.)
  • 2004
  • Chapter

Cost Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt
Keywords: Cost Management; Advertising; Marketing; Globalized Markets and Industries; Advertising Industry; Service Industry
Citation
Find at Harvard
Related
Silk, Alvin J., and Ernst R. Berndt. "Cost Economies in the Global Advertising and Marketing Services Business." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 217–257. San Francisco, CA: Jossey-Bass, 2004.
  • 2004
  • Chapter

The Globalization of Stock Markets and Convergence in Corporate Governance

By: Gerald F. Davis and Christopher Marquis
Keywords: Globalized Markets and Industries; Financial Markets; Corporate Governance; Financial Services Industry; Information Technology Industry
Citation
Read Now
Related
Davis, Gerald F., and Christopher Marquis. "The Globalization of Stock Markets and Convergence in Corporate Governance." In Economic Sociology of Capitalism, edited by Victor Nee and Richard Swedberg. Princeton, NJ: Princeton University Press, 2004.
  • January 2016 (Revised March 2016)
  • Case

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
Citation
Educators
Purchase
Related
Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
  • Web

The Global Health Delivery Project - Institute For Strategy And Competitiveness

initiative of Harvard Business School's Institute for Strategy and Competitiveness, Harvard Medical School's Department of Global Health and Social Medicine, and the Brigham and Women's Hospital Department... View Details
  • 2013
  • Chapter

Market Imperfections and Sustainable Competitive Advantage

By: Felix Oberholzer-Gee and Dennis Yao
This chapter reviews the main theories in strategic management that seek to explain persistent differences in profitability across companies. We argue that these differences are ultimately explained by market imperfections. Studying differences in financial performance... View Details
Keywords: Strategic Management; Market Imperfections; Five Forces Framework; Competitive Advantage; Profit
Citation
Find at Harvard
Related
Oberholzer-Gee, Felix, and Dennis Yao. "Market Imperfections and Sustainable Competitive Advantage." Chap. 12 in Oxford Handbook of Managerial Economics, by Christopher R. Thomas and William F. Shughart II, 262–277. Oxford University Press, 2013.
  • ←
  • 12
  • 13
  • …
  • 575
  • 576
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.