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- All HBS Web (352)
- Faculty Publications (213)
Show Results For
- All HBS Web (352)
- Faculty Publications (213)
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
- January 2024 (Revised July 2024)
- Case
CloudEats: Revolutionizing the Cloud Kitchen in Southeast Asia
By: Paul A. Gompers and Adina Wong
Philippines-headquartered cloud kitchen CloudEats harbored the ambition of becoming the largest cloud kitchen in Southeast Asia, but it was considering several strategic paths forward. View Details
Keywords: Technological Innovation; E-commerce; Disruptive Innovation; Growth and Development Strategy; Expansion; Competitive Advantage; Food and Beverage Industry; Philippines; Southeast Asia
Gompers, Paul A., and Adina Wong. "CloudEats: Revolutionizing the Cloud Kitchen in Southeast Asia." Harvard Business School Case 824-146, January 2024. (Revised July 2024.)
- August 2023
- Supplement
Reimagining Hindustan Unilever (B)
By: Sunil Gupta and Rachna Tahilyani
In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 01 Mar 2018
- News
Every Trick in the Book
negotiations, with its physical bookstores and an e-commerce site. When Demos Parneros, then COO, took the leadership reins from founder Leonard Riggio in the spring of 2017, he became the fourth CEO in four years to attempt to... View Details
Keywords: April White
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
the imposed closure of most of the stores and shopping malls who had to quickly reroute their business toward e-commerce and direct delivery of products to customers’ homes. This shift heavily impacted Logistics operations, increasing... View Details
- 10 May 2020
- Blog Post
Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers
Pre-HBS Industry: McKinsey and Fashion e-commerce Ops Proudest Accomplishment: Not having let down my dream of starting my own company this year even while dealing with class and pregnancy at the same time. Summer Internship: Starting my... View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
led to a pervasive problem: Virtually all e-commerce companies are losing money. So when we started working on a case with Zalora—a Southeast Asian fashion e-commerce company led by Paulo Campos (MBA... View Details
- 29 Jun 2016
- Blog Post
Emerging Into Singapore
mixed group of local and multi-cultural young and driven people who I already have formed good friendships and memories with. Being an Avenger Global Fashion Group was founded over a year ago as an over-arching company that links its 6 fashion retail View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
brick-and-mortar shops: Shove your best deals to the back of the store. Should Retailers Match Their Own Prices Online and in Stores? For multichannel retailers, pricing strategy can be difficult to execute and confusing to shoppers. Can... View Details
- November 2013
- Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details
Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States
Avery, Jill, Thomas Steenburgh, John A. Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (November 2013).
- 01 Oct 2000
- News
Bringing Up Baby
task for even the most capable, accomplished women. So in 1997, McCartney made the leap into e-commerce with eStyle, Inc., a dot-com backed with some $60 million in funding that sells clothing and accessories to expecting mothers. Last... View Details
- 01 Jun 2016
- News
Case Study: On the Table
Mexican firms. But Gaia Design has not grown the way that Philippe Cahuzac (MBA 2014) and his two cofounders—former coworkers at an online furniture company in Brazil—had anticipated. Compared with the United States or even Brazil, Mexico has an unsophisticated View Details
- May 2021 (Revised February 2025)
- Teaching Note
Zara: An Integrated Store and Online Model (A) and (B)
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details
Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
- 23 May 2019
- News
Marla Beck, MBA/MPA 1998
Return to Alumni Achievement Awards main page TIMELINE 1970 Born, Oakland, California 1993 Earns BA, Political Economy, UC Berkeley 1993 Joins McKinsey, Business Analyst 1998 Earns MBA/MPA 1998 Joins Consolidation Capital Corp., VP View Details
Keywords: Susan Young
- Profile
Cynthia Samanian
the near future, I look forward to helping define and execute the business strategy for Path, as well as developing my personal leadership style. This will be a great opportunity to put in practice many of my learnings from courses in... View Details
Matt Higgins
landed on the Wall Street Journal bestseller list. Higgins serves as an Executive Fellow at the Harvard Business School, co-teaching the SIP “Moving Beyond Direct-to-Consumer”. Matt can provide advice and support on: building and scaling startups View Details
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
predicted that his expertise in the business of flight would one day take him beyond the stratosphere and into cyberspace, and to an important role in the e-commerce revolution. After working in nearly every facet of the airline industry... View Details
Keywords: James E. Aisner
- Article
Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management
By: Marshall Fisher and Ananth Raman
We review papers published in Production and Operations Management (POM) during its thirty-year history that deal with retail operations issues with an empirical approach. The papers span a range of issues, from traditional ones like forecasting and inventory... View Details
Keywords: RFID; Innovation and Invention; Technology Adoption; Operations; E-commerce; Strategy; Retail Industry
Fisher, Marshall, and Ananth Raman. "Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management." Special Issue on The 30th Anniversary Issue of Production and Operations Management edited by Subodha Kumar and Christopher S. Tang. Production and Operations Management 31, no. 12 (December 1, 2022): 4452–4461.
- February 2020 (Revised June 2020)
- Background Note
China Commerce 2020
By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world.... View Details
Keywords: Platforms; Strategy; Leadership; E-commerce; Digital Platforms; Retail Industry; Technology Industry; Consumer Products Industry; China
Kerr, William R., Daniel O'Connor, and Nathaniel Schwalb. "China Commerce 2020." Harvard Business School Background Note 820-014, February 2020. (Revised June 2020.)