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Show Results For
- All HBS Web
(1,714)
- People (6)
- News (360)
- Research (1,128)
- Events (6)
- Multimedia (49)
- Faculty Publications (605)
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- October 1999 (Revised November 1999)
- Case
Wit Capital: Evolution of the Online Investment Bank
Wit Capital brings democracy to the IPO process via the World Wide Web. This case encourages debate about the role service will play in this technology-intermediated investment bank and the sources and sustainability of its competitive advantage. View Details
Keywords: Initial Public Offering; Service Delivery; Competitive Advantage; Investment Banking; Web; Banking Industry
Hallowell, Roger H., and Tonicia C. Hampton. "Wit Capital: Evolution of the Online Investment Bank." Harvard Business School Case 800-145, October 1999. (Revised November 1999.)
- March 2018 (Revised December 2019)
- Case
Edward Lewis: Essence Magazine
By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
- January 2002 (Revised September 2004)
- Case
Consulting by Auditors (A): Levitt's Campaign
By: Ashish Nanda
This case highlights the debate between the Securities and Exchange Commission (SEC) and several of the large accounting firms over whether the same firms should offer consulting services to clients they audit. View Details
Nanda, Ashish, and Kimberly A. Haddad. "Consulting by Auditors (A): Levitt's Campaign." Harvard Business School Case 902-161, January 2002. (Revised September 2004.)
- 07 Dec 2017
- News
Innovation is key to solving America's health-care problems
- June 1995 (Revised October 1996)
- Case
Lexus and the USTR
By: John A. Quelch
Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars. View Details
Quelch, John A. "Lexus and the USTR." Harvard Business School Case 595-127, June 1995. (Revised October 1996.)
- March 2006
- Case
Cabo San Viejo: Rewarding Loyalty
By: Youngme E. Moon, Gail J. McGovern and Seth Schulman
In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a... View Details
Keywords: Debates; Customer Relationship Management; Marketing Strategy; Problems and Challenges; Adoption; Value Creation; Health Industry; California
Moon, Youngme E., Gail J. McGovern, and Seth Schulman. "Cabo San Viejo: Rewarding Loyalty." Harvard Business School Case 506-060, March 2006.
- 04 Mar 2020
- News
Medicarried Away?
- January 2011
- Article
Building a Better America—One Wealth Quintile at a Time
By: Michael I. Norton and Dan Ariely
Disagreements about the optimal level of wealth inequality underlie policy debates ranging from taxation to welfare. We attempt to insert the desires of "regular" Americans into these debates, by asking a nationally representative online panel to estimate the current... View Details
Keywords: Taxation; Policy; Perspective; Wealth; Equality and Inequality; Income; Demography; Debates; Welfare; Diversity; Philanthropy and Charitable Giving; United States
Norton, Michael I., and Dan Ariely. "Building a Better America—One Wealth Quintile at a Time." Perspectives on Psychological Science 6, no. 1 (January 2011): 9–12.
- September 2009
- Case
CapitaLand Ltd: CEO Selection
By: Thomas J. DeLong, Michael Shih-ta Chen and G.A. Donovan
In September 2007, the Group President of CapitaLand has to select a new CEO for a key subsidiary. The case presents the profiles of three candidates—two internal and one external—and ends with the senior management team debating the candidates' merits. View Details
DeLong, Thomas J., Michael Shih-ta Chen, and G.A. Donovan. "CapitaLand Ltd: CEO Selection." Harvard Business School Case 410-055, September 2009.
- 27 Jul 2021
- News
To Set the Price Tag for Telehealth, First Understand Its Value
- 04 Jul 2011
- Research & Ideas
Making the Case for Consumer-Driven Health Care
millions of middle-class Americans to receive Medicaid. It's also expected that the creation of so-called Obamacare will be a front-and-center issue debated in the 2012 presidential election. This growing awareness that our current system... View Details
- 2003
- Book
Business History Around the World
By: Franco Amatori and Geoffrey Jones
This book offers the first in-depth international survey of current research and debates in business history. It provides wide-ranging surveys of the literature in the United States, Europe, Latin America, Japan and the Chinese-speaking world, and examines... View Details
Keywords: Family Business; Debates; Business History; Body of Literature; Surveys; Business and Government Relations; Research; China; Japan; Europe; Latin America; United States
Amatori, Franco, and Geoffrey Jones, eds. Business History Around the World. Cambridge: Cambridge University Press, 2003.
- 20 Mar 2020
- News
Coronavirus News and Industry Bailouts
- 15 Jan 2020
- News
Tabloid Edition: Fugitive Carlos Ghosn and Royal Family Drama
- February 2016 (Revised April 2017)
- Case
James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution
By: David Moss and Marc Campasano
On June 8th, 1787, at the Constitutional Convention in Philadelphia, delegates from across the United States began discussing a curious proposal to expand federal power over the states. James Madison of Virginia had suggested that the new constitution include a... View Details
Keywords: Governance; Law; Government and Politics; Power and Influence; History; South Carolina; Philadelphia; United States
Moss, David, and Marc Campasano. "James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution." Harvard Business School Case 716-053, February 2016. (Revised April 2017.)
- November 2007
- Case
Differences at Work: Emily (A)
By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: Emily (A) HBS Case No. 9-408-014 Emily, a private equity analyst, reads disturbing, sexually focused emails written about her by work colleagues and acquaintances after they all attended a work-related social event. Emily debates what she should... View Details
Keywords: Moral Sensibility; Behavior; Decision Choices and Conditions; Organizational Culture; Problems and Challenges; Gender
Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Emily (A)." Harvard Business School Case 408-014, November 2007.
- 24 Oct 2018
- News
Is Retail Dying? Plus, How Are Companies Spending their Tax Cuts?
- Career Coach
Kelly Kung
Kelly wants to help students explore opportunities available to HBS students in finance (New York, London) and start-ups (founder, joiner). Having worked across private equity, investment banking and start-ups, Kelly can provide insights into how these industries... View Details
- February 2015 (Revised March 2022)
- Case
Quincy Apparel (A)
By: Thomas R. Eisenmann and Lisa Mazzanti
Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup... View Details
Keywords: Retail; Failure; Online Retail; Women's Apparel; Business Startups; Business Plan; Business Model; Entrepreneurship; Production; E-commerce; Retail Industry; Technology Industry; Fashion Industry; New York (city, NY)
Eisenmann, Thomas R., and Lisa Mazzanti. "Quincy Apparel (A)." Harvard Business School Case 815-067, February 2015. (Revised March 2022.)