Publications

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

found that the program increased engagement with Black suppliers. “Technology companies can play a role in working toward racial equity,” explains Luca, who has been probing the role technology can play in creating a more inclusive... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

October 2017 (Revised April 2019)
Case

Data Breach at Equifax

By: Suraj Srinivasan, Quinn Pitcher and Jonah S. Goldberg

The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides... View Details

Keywords: Safety; Information Management; Cybersecurity; Technology Industry; United States

February 2010 (Revised June 2012)
Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt

How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details

Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States

July 2022
Supplement

Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli

July 2022
Teaching Note

eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-077. View Details

20 Nov 2017
Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

stores to 2,227. This surprising resurgence piqued the interest of Ryan Raffaelli, an assistant professor in the Organizational Behavior unit at Harvard Business School, who studies how mature organizations and industries faced with View Details

Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail

January 2021 (Revised March 2021)
Exercise

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

2014
Working Paper

The Decoupling Effect of Digital Disruptors

By: Thales S. Teixeira and Peter Jamieson

While the Internet's first wave of disruption was marked by the unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting... View Details

Keywords: Disruptive Innovation; Information Technology

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Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

Teaching Interest

Agribusiness Seminar - Executive Education

By: David E. Bell

In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details

29 Oct 2019
Sharpening Your Skills

Robots in the Boardroom

Advanced Technologies How telecom giant Vodafone incorporated big data, automation, and artificial intelligence to improve productivity while ensuring new opportunities for next-generation workers. Will Machine Learning Make You a Better... View Details

Keywords: by Sean Silverthorne

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

machines have to make in the spur of the moment are at the heart of the discomfort consumers feel about autonomous cars, says De Freitas. It’s akin to the famous philosophical “trolley problem” in which a subject must decide to let a... View Details

Keywords: by Michael Blanding; Auto

February 2014 (Revised August 2016)
Case

Strava

By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra

Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details

02 Mar 2007
What Do You Think?

What Is the Government’s Role in US Health Care?

consumers (Hakan Hillerstrom). In addition to these issues, Elizabeth Benbrooks reminds us that (healthcare) "comes freighted with a host of fundamental moral, ethical, and emotional issues that simply don't exist for other industries."... View Details

Keywords: by Jim Heskett; Health

2015
Book

Economic Analysis of the Digital Economy

By: Avi Goldfarb, Shane Greenstein and Catherine Tucker

As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic... View Details

Keywords: Information Technology; Economics

Find at Harvard

May 2004 (Revised March 2005)
Case

Instant Messaging

By: David B. Yoffie and Deborah Freier

Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM... View Details

Keywords: Network Effects; Standards; Communication Technology; Mobile and Wireless Technology; Internet and the Web; Web Services Industry

Find at Harvard

01 Jul 2009
Working Paper Summaries

File-Sharing and Copyright

Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Technology

February 28, 2014
Article

A Better Route to Tech Standards

By: Josh Lerner and Jean Tirole

Technological standards are ubiquitous, whether they allow consumers to communicate seamlessly across wireless networks or manufacturers to procure goods across complex global supply chains. These standards—shaped by standard-setting organizations (SSOs) and... View Details