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Show Results For
- All HBS Web
(4,327)
- People (8)
- News (554)
- Research (3,146)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,088)
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- 01 Jun 2006
- News
India Arrives
world’s fastest-growing free market democracy” read posters and banners all around the Swiss resort, while Indian success stories such as Infosys Technologies were the talk of movers and shakers at swank soirees. The spotlight continued... View Details
Keywords: Julia Hanna
- 17 Dec 2015
- News
Conducting Research That Influences Practice
is a fourth-year student in Marketing, one of eight doctoral programs offered by HBS. In addition to her research on consumer empowerment, she is pursuing coursework that includes the required Business Education of Scholars and Teachers... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
of commercial tech monetization, which includes wearable products in the health care category. The opportunity appealed to me in part because it uses so much of what I learned this year, including term sheets, market evaluation, and what... View Details
Keywords: Julia Hanna
- 01 Sep 2009
- News
Read All About It!
The choices available to consumers in the postwar boom transformed societal norms and expectations. With the advent of fast food, for example, millions of men, women, and children began to break bread — or hamburgers, chicken wings, and... View Details
- 01 Sep 2015
- News
Opening Minds Through Expanded Learning Opportunities
someone who never would have thought of pursuing an advanced degree in business," says Kim, now a PRIMO mentor and a DBA candidate in Marketing at HBS, with a focus on consumer empowerment and firm... View Details
- 01 Apr 1998
- News
Deals For Sale
FairMarket is an online auction house that allows companies with surplus computers and computer components to sell to the highest bidder. "We make the distribution chain more efficient by acting as a centralized market for such... View Details
Keywords: Judith A. Ross
- 01 Jun 2012
- News
Made in the USA
cheese for the ASEAN (Association of Southeast Asian Nations) market. Based in the Philippines, the nascent company will bring Specialty Cheese’s manufacturing expertise to a market where there is increasing wealth and View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
children in real-life situations as they learn experientially through play in familiar environments using a mobile device. canada PIXIE is a website that connects passionate, small product companies, designers, and artisans with their core View Details
- 01 Dec 2005
- News
Buy the Book
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 01 Mar 2016
- News
Off Script
(Thinkstock) Prescription drug spending increased by more than 13 percent in the United States in 2014, raising health insurance premiums and the ire of consumers and politicians. The reasons behind the rise are many, including the high... View Details
- 01 Sep 2013
- News
The Joy of Spending
more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed guidance for the purse strings—much... View Details
- 01 Mar 2019
- News
INK: The Lessons of Blitzscaling
produces great results in some cases is that when there’s a winner-take-all or a winner-take-most market, the first company to achieve critical scale becomes the enduring market leader. It ends up becoming what we call a Glengarry Glen... View Details
Keywords: Jen McFarland Flint
- 04 Sep 2019
- News
Action Plan: A New ’Cue
marketing strategies and consumer activations around those three pillars, like ‘Back of the House Sessions,’ where we have musicians come in and record.” Be flexible. “On the restaurant side, we have three... View Details
Keywords: April White
- 01 Jun 2008
- News
Immersion Program Digs Deep
contexts,” remarks Abrami, a fluent speaker of Chinese and Vietnamese who has lived in both countries. Another project proposed an e-solution to meet the needs of consumers who must finish newly purchased apartments; in China, a property... View Details
- 01 Dec 2009
- News
Hope for Reform Dims
excessive consumer and corporate debt. “Regulatory structures failed to keep up” with innovations in the marketplace, he added. Thain took the top spot at Merrill Lynch in December 2007, resigning as CEO of the NYSE Euronext. Previously,... View Details
- 01 Oct 2000
- News
Mario A. Corti: Global Reconnaissance
economic battlefield, emerging markets like Russia -- where Nestlé is active -- represent valuable new territory for the highly competitive consumer foods business. Nestlé, the world's largest packaged-food... View Details
Keywords: Garry Emmons
- 01 Aug 2001
- News
Amy Schiffman Langer (MBA '77)
much sought-after speaker on social marketing and nonprofit management issues. "Breast cancer creates tremendous fear and panic and claims far too many lives," Langer observes. "But a lot can be done to equip and empower women and their... View Details
- 01 Dec 2020
- News
New News
exciting. Michael Aft: We exist because traditional media is struggling. There are perverse incentives tied to the ad-revenue model that have made it challenging to consume high-quality content, and that’s true for everything from general... View Details
- 19 Sep 2019
- News
Predicting Human Behaviors
Above: Sid Misra (MBA 2013) cofounder, Perceptive Automata (Len Rubenstein; courtesy of Perceptive Automata) Amid the hubbub of this year’s Consumer Electronics Show (CES), the world’s largest technology tradeshow, Sid Misra (MBA 2013)... View Details
Keywords: April White