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      Applications and SoftwareRemove Applications and Software →

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      • July 2021 (Revised July 2024)
      • Course Overview Note

      Social Entrepreneurship and Systems Change

      By: Brian Trelstad and Preeti Varma
      Systems thinking is a discipline that emerged in the 20th century as a way to understand the complex interrelationships among various players and dynamics within an industry or field that resist simple, reductionist thinking. The big challenges we face play out in... View Details
      Keywords: Systems Thinking; Social Entrepreneurship; System; Change
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      Trelstad, Brian, and Preeti Varma. "Social Entrepreneurship and Systems Change." Harvard Business School Course Overview Note 322-029, July 2021. (Revised July 2024.)
      • July 2021 (Revised October 2021)
      • Case

      Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)

      By: Nour Kteily, Deepak Malhotra and David Lane
      As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,... View Details
      Keywords: Change; Communication; Policy; Diversity; Fairness; Values and Beliefs; Governance; Employees; Working Conditions; Leading Change; Leadership Style; Mission and Purpose; Organizational Culture; Work-Life Balance; Labor and Management Relations; Conflict and Resolution; Identity; Social Issues; Equality and Inequality; Digital Platforms; Conflict Management; Information Technology Industry; United States
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      Kteily, Nour, Deepak Malhotra, and David Lane. "Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)." Harvard Business School Case 922-003, July 2021. (Revised October 2021.)
      • July 2021
      • Case

      A Close Shave at Squire

      By: Jeffrey J. Bussgang, Zoë B. Cullen, William R. Kerr, Benjamin N. Roth and Michael Norris
      In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop... View Details
      Keywords: Business Startups; Entrepreneurship; Venture Capital; Private Equity; Mobile and Wireless Technology; Applications and Software; Growth and Development Strategy; Health Pandemics; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; New York (city, NY); San Francisco
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      Bussgang, Jeffrey J., Zoë B. Cullen, William R. Kerr, Benjamin N. Roth, and Michael Norris. "A Close Shave at Squire." Harvard Business School Case 821-073, July 2021.
      • 2021
      • Article

      Decarbonizing Everything

      By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim, David Turkington and Hui (Stacie) Wang
      We analyze how the use of different climate risk measures leads to different portfolio carbon outcomes and risk-adjusted returns. Our findings are synthesized in a rules-based investment framework, which selects a different type of climate metric across industries and... View Details
      Keywords: Climate Risk; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; Investing; Investing For Impact; Investment Strategy; Environment; Decarbonization; Climate Change; Environmental Sustainability; Environmental Management; Environmental Accounting; Investment; Strategy; Investment Portfolio; Investment Return
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      Cheema-Fox, Alex, Bridget LaPerla, George Serafeim, David Turkington, and Hui (Stacie) Wang. "Decarbonizing Everything." Financial Analysts Journal 77, no. 3 (2021): 93–108.
      • Article

      Learning Models for Actionable Recourse

      By: Alexis Ross, Himabindu Lakkaraju and Osbert Bastani
      As machine learning models are increasingly deployed in high-stakes domains such as legal and financial decision-making, there has been growing interest in post-hoc methods for generating counterfactual explanations. Such explanations provide individuals adversely... View Details
      Keywords: Machine Learning Models; Recourse; Algorithm; Mathematical Methods
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      Ross, Alexis, Himabindu Lakkaraju, and Osbert Bastani. "Learning Models for Actionable Recourse." Advances in Neural Information Processing Systems (NeurIPS) 34 (2021).
      • July–August 2021
      • Article

      Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

      By: Ryan W. Buell, Ethan Porter and Michael I. Norton
      Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs. Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and... View Details
      Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust
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      Buell, Ryan W., Ethan Porter, and Michael I. Norton. "Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government." Manufacturing & Service Operations Management 23, no. 4 (July–August 2021): 781–802.
      • June 2021
      • Technical Note

      The Weighted Average Cost of Capital (WACC): Derivation, Intuition, and Applications

      By: Benjamin C. Esty and E. Scott Mayfield
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      Esty, Benjamin C., and E. Scott Mayfield. "The Weighted Average Cost of Capital (WACC): Derivation, Intuition, and Applications." Harvard Business School Technical Note 221-106, June 2021.
      • June 2021
      • Technical Note

      Introduction to Linear Regression

      By: Michael Parzen and Paul Hamilton
      This technical note introduces (from an applied point of view) the theory and application of simple and multiple linear regression. The motivation for the model is introduced, as well as how to interpret the summary output with regard to prediction and statistical... View Details
      Keywords: Linear Regression; Regression; Analysis; Forecasting and Prediction; Risk and Uncertainty; Theory; Compensation and Benefits; Mathematical Methods; Analytics and Data Science
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      Parzen, Michael, and Paul Hamilton. "Introduction to Linear Regression." Harvard Business School Technical Note 621-086, June 2021.
      • June 2021
      • Article

      Making Marketplaces Safe: Dominant Individual Rationality and Applications to Market Design

      By: Benjamin N. Roth and Ran I. Shorrer
      Often market designers cannot force agents to join a marketplace rather than using pre-existing institutions. We propose a new desideratum for marketplace design that guarantees the safety of participation: Dominant Individual Rationality (DIR). A marketplace is DIR if... View Details
      Keywords: Dominant Individual Rationality; Market Design; Safety
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      Roth, Benjamin N., and Ran I. Shorrer. "Making Marketplaces Safe: Dominant Individual Rationality and Applications to Market Design." Management Science 67, no. 6 (June 2021).
      • May 2021
      • Simulation

      Customer Compatibility Exercise Application

      By: Ryan W. Buell
      Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details
      Keywords: Customer Compatibility; Customer Relationship Management; Strategy; Service Operations; Service Delivery; Performance Efficiency; Analysis; Consumer Behavior; Analytics and Data Science
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      Buell, Ryan W. "Customer Compatibility Exercise Application." Harvard Business School Simulation 620-707, May 2021.
      • May 2021
      • Supplement

      Distinct Software Dataset

      By: Das Narayandas
      Keywords: Artificial Intelligence; Marketing; AI and Machine Learning
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      Narayandas, Das. "Distinct Software Dataset." Harvard Business School Spreadsheet Supplement 521-722, May 2021.
      • 2023
      • Working Paper

      Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation

      By: Sam (Ruiqing) Cao and Marco Iansiti
      The increasing availability of data can afford dynamic competitive advantages among data-intensive corporations, but governance bottlenecks hinder data-driven value creation and increase regulatory risks. We analyze the role of two technological features of data... View Details
      Keywords: Organizations; Information Technology; Performance Productivity; Growth and Development; Transformation
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      Cao, Sam (Ruiqing), and Marco Iansiti. "Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation." Harvard Business School Working Paper, No. 21-122, May 2021. (Revised November 2023.)
      • May 2021 (Revised May 2022)
      • Case

      Headspace vs. Calm: A Mindful Competition

      By: Ayelet Israeli and Anne Wilson
      By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
      Keywords: Marketing Communication; Integrated Strategy; Brand; Brand & Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health & Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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      Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
      • April 2021
      • Case

      Distinct Software

      By: Das Narayandas, Arijit Sengupta and Jonathan Wray
      Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of “grow and win at any cost” has dimmed with increasing competition and margin pressures. To help navigate its... View Details
      Keywords: Artificial Intelligence; Marketing; Sales; Performance Productivity; Technological Innovation; AI and Machine Learning
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      Narayandas, Das, Arijit Sengupta, and Jonathan Wray. "Distinct Software." Harvard Business School Case 521-101, April 2021.
      • April 2021
      • Case

      Transforming BlackBerry: From Smartphones to Software

      By: Ranjay Gulati and Nicole Tempest Keller
      On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details
      Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada
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      Gulati, Ranjay, and Nicole Tempest Keller. "Transforming BlackBerry: From Smartphones to Software." Harvard Business School Case 421-052, April 2021.
      • April 2021
      • Case

      ClearChoice Dental Implant Centers

      By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow
      The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult... View Details
      Keywords: Value-based Health Care; Dental Medicine; Growth and Development Strategy; Expansion; Business Strategy; Customer Value and Value Chain; Customer Focus and Relationships; Health Industry; United States
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      Kaplan, Robert S., Ashiana Jivraj, and Jane Barrow. "ClearChoice Dental Implant Centers." Harvard Business School Case 121-082, April 2021.
      • April 2021 (Revised May 2021)
      • Case

      Kitopi: The Brave New World of Cloud Kitchens

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company’s 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in... View Details
      Keywords: Cloud Kitchens; Food; Operations; Growth and Development Strategy; Decision Choices and Conditions; Food and Beverage Industry; Middle East; North Africa
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      Moreno, Antonio, and Gamze Yucaoglu. "Kitopi: The Brave New World of Cloud Kitchens." Harvard Business School Case 621-102, April 2021. (Revised May 2021.)
      • 2021
      • Working Paper

      Hidden Software and Veiled Value Creation: Illustrations from Server Software Usage

      By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
      How do you measure the value of a commodity that transacts at a price of zero from an economic standpoint? This study examines the potential for and extent of omission and misattribution in standard approaches to economic accounting with regards to open source... View Details
      Keywords: Server Software; Open Source Distribution; Applications and Software; Analytics and Data Science; Economics; Value Creation; Measurement and Metrics
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      Murciano-Goroff, Raviv, Ran Zhuo, and Shane Greenstein. "Hidden Software and Veiled Value Creation: Illustrations from Server Software Usage." NBER Working Paper Series, No. 28738, April 2021.
      • March 2021
      • Teaching Plan

      The Black New Venture Competition

      By: Karen G. Mills, Jeffrey J. Bussgang, Martin A. Sinozich and Gabriella Elanbeck
      Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to... View Details
      Keywords: Analytics; Startup; Start-up; Startup Financing; Financing; Startups; Start-ups; Business And Community; Business And Society; Business Growth; Discrimination; Women; Women-owned Businesses; African Americans; African-american Entrepreneurs; African-american Investors; African-American Protagonist; African-American Women; Early Stage Funding; Early Stage; Innovation & Entrepreneurship; Innovation Competitions; Entrepreneurial Financing; Business Plan; Business Startups; Diversity; Gender; Race; Entrepreneurship; Venture Capital; Small Business; Leadership; Information Technology; Competition
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      Mills, Karen G., Jeffrey J. Bussgang, Martin A. Sinozich, and Gabriella Elanbeck. "The Black New Venture Competition." Harvard Business School Teaching Plan 821-094, March 2021.
      • March 2021 (Revised August 2022)
      • Case

      Seeding and Selling Asana

      By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
      In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
      Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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      Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
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